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2009年12月16日星期三

argonauten G2 - Nina Neumann Named as the New CEO of argonauten G2 in Hamburg

Nina Neumann, Managing Director argonauten G2 HamburgStore this angel in big sizeDüsseldorf/Hamburg, June 30, 2009 - Starting on July 01, 2009, Nina Neumann (42) will arch the Hamburg appointment of the multi-channel agency argonauten G2 as the new CEO. Until now, Kai Löhde from Düsseldorf has acted as the acting business executive. As the new CEO and above assemblage director, Nina Neumann will accept albatross for the northernmost of the G2 argonauten G2 places of business. She letters anon to Stefan Knieß, CEO of the argonauten G2 organization.

An bartering able by trade, Nina Neumann brings added than 15 years of acquaintance in the bartering industry to her new position. She has formed as a adviser for abounding acclaimed agencies, a allotment of them Jung von Matt, Scholz & Friends and Ogilvy & Mather. In her a lot of contempo position afore abutting argonauten G2, she managed the Wundermann appointment in Hamburg area she accurate International brands like Citibank and AOL.

Kai Löhde brought the accomplished advertiser onboard the argonauten G2 as a assemblage director. During her 18 months in this role, Nina Neumann and Martin Steinhauser as the artistic accomplice created an amazing forceful, accomplished and motivated team. The contempo amazing achievements of the argonauten G2 in Hamburg allege for themselves. The aggregation auspiciously circumscribed and broadcast the relationships with ample and strategically cogent absolute barter like Apollo-Optik, Vattenfall and Mars. In accord with the argonauten G2 in Berlin, the aggregation was able to add JUVENA from the abode of La Prairie to the applicant list. At the alpha of the year, this account grew added if the big abject cavity aggregation OTTO abutting the argonauten G2 applicant group.

”Finding Nina is a advantageous bang for us, both professionally and personally,” comments Stefan Knieß, the CEO of the argonauten G2, with abundant delight. “She will auspiciously abide the advance trend in our Hamburg office”, adds Kai Löhde who in his approaching career will focus mostly on giving the argonauten offices an even stronger International character.

About the argonauten G2
Founded in 1996, argonauten G2 is a affiliate of G2 – one of the few absolutely all-around agency networks committed to activation marketing. The argonauten G2 accept consistently been one of the leaders a allotment of the a lot of artistic German agencies and are currently ranked amount 13 amidst the best civic bartering agencies (W&V 12/08) and amount 5 a allotment of agenda specialists (Manager, 12/08). The agency’s ability encompasses all areas analytical to action-driven advice – Interactive, Dialog Marketing, Advertising and Sales Promotions – while the beheading ranges from custom-built solutions to specific communications problems, through to the apperception and beheading of chip business campaigns. Headquartered in Berlin, argonauten G2 aswell maintains offices in Dusseldorf, Frankfurt/Main and Hamburg.

Selected clients
Apollo-Optik, BAT, Berliner Philharmoniker, Cesar, Coca-Cola, Commerzbank, Deutsche Bahn, GROHE, KARSTADT, Leica, Messe Frankfurt, OTTO, PAYBACK, P&G, SEAT, TNT, Vattenfall, Volkswagen

Kirsten Tag
Corporate Communications Manager
argonauten G2 GmbH (Headquarters)
Rosenthaler Straße 51
10178 Berlin
Germany
Phone: +49 30 288841-532
Fax: +49 30 288841-310
E-Mail: pr@argonautenG2.de
Internet: www.argonautenG2.de

argonauten G2 - The argonauten G2 about-face web users into blur directors

SEAT LeonRemixerStore this angel in big sizeOn Wednesday, July 22, 2009 the argonauten G2 and SEAT will barrage banderole bartering the brand of which accept never been apparent before. Built on the approach “why achieve for one viral if you can atom bags of them”, the LeonRemixer gives users the ability to mix, save and allotment their own versions of the new SEAT Leon TV bartering in absolute time. The Remixer will premiere on the MSN alpha page (www.msn.de) and will aswell be a abiding affection on Club SEAT (www.club.seat.de ).

With this launch, the argonauten G2 already afresh set a archetype in agenda communication. The Remixer digitally amplifies the basal abstraction abaft a new all-embracing attack developed by Atletico Barcelona and acclimatized by Grey Worldwide for the German market. In this concept, abstruse innovations like the TSI motor, the TDI accepted abuse agent technology and the new seven-gear bifold clamp manual are not labeled with accepted car-speak. Instead, they’re declared by the affecting responses they accomplish – for example, “Yeeeeeeeeeeehah!” – to accomplish the point that in the new SEAT Leon, “technology turns into rapture.”

Thanks to an intuitive, high-performance interface and adult new technology that can handle even massive abstracts files with ease, users can actualize their own videos anon aural the banderole and upload these to YouTube (www.youtube.com/user/leonremixer). “This absolutely is a classical bartering campaign, but we’ve succeeded in abacus user-generated agreeable and viral business elements to it,” exults argonauten G2 Unit Director Maik Hofmann. “Reach, address and appulse body on anniversary added – all in one budget-neutral project.”

The Leon Remixer was developed by an argonauten G2 aggregation led by Pierre Bangert (artistic design), Sabine Weber (text and idea) and Christopher Becker (consulting).

About the argonauten G2
Founded in 1996, argonauten G2 is a affiliate of G2 – one of the few absolutely all-around agency networks committed to activation marketing. The argonauten G2 accept consistently been one of the leaders a allotment of the a lot of artistic German agencies and are currently ranked amount 13 amidst the best civic bartering agencies (W&V 12/08) and amount 5 a allotment of agenda specialists (Manager, 12/08). The agency’s ability encompasses all areas analytical to action-driven advice – Interactive, Dialog Marketing, Advertising and Sales Promotions – while the beheading ranges from custom-built solutions to specific communications problems, through to the apperception and beheading of chip business campaigns. Headquartered in Berlin, argonauten G2 aswell maintains offices in Dusseldorf, Frankfurt/Main and Hamburg.

Selected clients
Apollo-Optik, BAT, Berliner Philharmoniker, Cesar, Coca-Cola, Commerzbank, Deutsche Bahn, GROHE, KARSTADT, Leica, Messe Frankfurt, OTTO, P&G, SEAT, TNT, Vattenfall, Volkswagen

Contact:
Kirsten Tag
Corporate Communications Manager
argonauten G2 GmbH (Headquarters)
Rosenthaler Straße 51
10178 Berlin
Germany
Phone: +49 30 288841-532
Fax: +49 30 288841-310
E-Mail: pr@argonautenG2.de
Internet: www.argonautenG2.de

argonauten G2 - argonauten G2 winners of the iF gold award

Berlin, August 31, 2009 - From a absolute of 1,368 entries from 24 countries, the winners of the iF gold accolade accept assuredly been selected. At the awards celebration endure Friday in BMW Welt in Munich, prizes were presented for the 30 best ideas, a allotment of them an iF gold accolade in "digital media atmosphere" for the argonauten G2 and their web appropriate "Volkswagen 2028" .

Developed by the argonauten G2 to present Volkswagen as the a lot of avant-garde aggregate automaker, volkswagen2028.com presents assorted specialist areas from aural Volkswagen's analysis amount additional a amount of avant-garde car concepts. But rather than loading up on affected scenarios, this infotainment mix of 3D effects, animations, flash-based aeronautics and analysis studies has at its affection a archetypal blur arrangement depicting an accustomed chat amid ancestor and son. Setting this babble in an accustomed city-limits esplanade conveys Volkswagen's abstracted account added accessibly, acceptance the eyewitness to calmly analyze with the scenery, the protagonists and, not least, the eyes of "Volkswagen 2028" – namely, how Volkswagen is allowance to appearance the adaptable approaching responsibly and with ecology awareness.

Since its barrage in 1953, the iF casting has become an all-embracing attribute for outstanding architecture achievements and is now one of the a lot of important architecture prizes. The communications area has had its own antagonism aural iF back 2004 and is allotment of the artistic rankings of PAGE, W&V and Horizont. More than 5,000 account from about 50 countries are submitted anniversary year, and the all-embracing board selects the best contributions in the areas of "digital media", "product interfaces", "print media", "packaging", "corporate architecture", "crossmedia" and "too acceptable to be true". In addition, the top 30 in the antagonism are presented with an iF gold accolade for appropriate architecture achievements.

About the argonauten G2

Founded in 1996, argonauten G2 is a affiliate of G2 – one of the few absolutely all-around agency networks committed to activation marketing. The argonauten G2 accept consistently been one of the leaders a allotment of the a lot of artistic German agencies and are currently ranked amount 13 amidst the best civic bartering agencies (W&V 12/08) and amount 5 a allotment of agenda specialists (Manager, 12/08). The agency’s ability encompasses all areas analytical to action-driven advice – Interactive, Dialog Marketing, Advertising and Sales Promotions – while the beheading ranges from custom-built solutions to specific communications problems, through to the apperception and beheading of chip business campaigns. Headquartered in Berlin, argonauten G2 aswell maintains offices in Dusseldorf, Frankfurt/Main and Hamburg.

Selected clients

Apollo-Optik, BAT, Berliner Philharmoniker, Cesar, Coca-Cola, Commerzbank, Deutsche Bahn, GROHE, KARSTADT, Leica, Messe Frankfurt, OTTO, P&G, SEAT, TNT, Vattenfall, Volkswagen

Contact:
Kirsten Tag
Corporate Communications Manager
argonauten G2 GmbH (Headquarters)
Rosenthaler Straße 51
10178 Berlin
Germany
Phone: +49 30 288841-532
Fax: +49 30 288841-310
E-Mail: pr@argonautenG2.de
Internet: www.argonautenG2.de

argonauten G2 - argonauten G2 win over ADC Global jury, aggregate a coveted Golden Cube

The argonauten G2 were a allotment of the top prize-winners at this year’s 88th ADC Annual Awards, broadcast on the 30th of April in New York City. The multi-channel agency won a Golden Cube in the chic “Interactive Advertising/New Media Innovation and Development” for their architecture and accomplishing of the Digital Concert Hall, a activity for the Berliner Philharmoniker.

The Digital Concert Hall is the aboriginal online-streaming belvedere to advertisement classical concerts from the Berlin Philharmonic Orchestra globally and in aberrant video and audio quality. Inspired by the absorbing architectonics of Berlin’s Philharmonie, the argonauten G2 developed a basic concert anteroom that absolutely does amends to the Berliner Philharmoniker’s abide performances. What’s more, the agenda adaptation offers added casework a absolute concert anteroom cannot: consistently the best seat, a array of perspectives, and personalisable agreeable – all of this complete by time and place.

Winning at ADC Global is a assurance of argonauten G2’s accomplishment in creating not just a belvedere but an alarming online cultural event. The Annual Awards of the ADC Global are one of the ten a lot of important bartering festivals worldwide. Founded in New York City in 1920, the Art Directors Club is the aboriginal all-embracing artistic aggregate of its kind. Every year the acclaimed club honours the best plan of the year in book and advertisement advertising, alternate media, clear design, advertisement design, packaging, photography and illustration.

The Golden Cube represents addition anniversary in the prize-winning-history of the argonauten G2 and the Digital Concert Hall. Within weeks of launching, the Digital Concert Hall won a Favourite Website Award and was adopted as “Site of the Day”. In April it won one of Germany’s a lot of celebrated media prizes, a aureate LeadAward, and the activity has aswell been called for the One Show Interactive antagonism in May.

About the argonauten G2
Founded in 1996, argonauten G2 is a affiliate of G2 – one of the few absolutely all-around agency networks committed to activation marketing. The argonauten G2 accept consistently been one of the leaders a allotment of the a lot of artistic German agencies and are currently ranked amount 13 amidst the best civic bartering agencies (W&V 12/08) and amount 5 a allotment of agenda specialists (Manager, 12/08). The agency’s ability encompasses all areas analytical to action-driven advice – Interactive, Dialog Marketing, Advertising and Sales Promotions – while the beheading ranges from custom-built solutions to specific communications problems, through to the apperception and beheading of chip business campaigns.

Berlin – Dusseldorf – Frankfurt – Munich – Hamburg

Kirsten Tag
Corporate Communications Manager
argonauten G2 GmbH
Rosenthaler Straße 51
10178 Berlin
Germany
Phone: +49 30 288841-532
Fax: +49 30 288841-310
E-Mail: pr@argonautenG2.de
Internet: www.argonautenG2.de

argonauten G2 - argonauten G2 acknowledged at this year’s One Show Interactive in New York City: Bronze for the Digital Concert Hall and a Merit for Volkswagen 2028

Interior appearance of the Digital Concert HallStore this angel in big sizeAt this year’s One Show Interactive in New York City the multi-channel-agency argonauten G2 came abroad a winner, accession a Bronze Pencil – one of alone four Pencils awarded to German agencies – for abstraction development, architecture and accomplishing of the “Digital Concert Hall” as able-bodied as with a Merit for the web appropriate “Volkswagen 2028”.

The “Digital Concert Hall” is the aboriginal online-streaming belvedere to advertisement classical concerts from the Berliner Philharmoniker globally and in aberrant video and audio quality. Inspired by the architectonics of Berlin’s Philharmonie, the argonauten G2 developed a basic adaptation of this concert anteroom that does abounding amends to the Berliner Philharmoniker’s abide performances. What’s more, the agenda adaptation offers added casework the absolute concert anteroom cannot: consistently the best seat, a array of perspectives, and personalisable agreeable – all of this complete by time and place.

The web appropriate “Volkswagen 2028” focuses on the approaching of advancement as envisioned by this awful avant-garde carmaker. The agency acclimated a archetypal blur setup, a chat amid a ancestor and his son, to accord the site’s infotainment admixture of 3D effects, animations and flash-based aeronautics a audibly animal focus. Rather than application a conceivably added predictably affected setting, agreement this chat in a city-limits esplanade emphasizes Volkswagen’s charge to an automotive approaching that is as environmentally amenable as it is technologically optimistic.

As one of the three a lot of celebrated artistic competitions run annually by the American The One Show Club in New York City, the One Show Interactive ranks a allotment of the 5 a lot of important all-embracing bartering awards. For over ten years, a capricious board of acclaimed artistic personalities has awarded online projects with a Pencil in gold, argent or brownish or a Merit. But One Show Interactive winners are added than just cleverly placed online campaigns – they represent adventuresomeness and individuality as able-bodied as innovation, bringing new impulses to Interactive adroitness worldwide. Honoured on the 8th of May in New York City, this year’s winners, including “Digital Concert Hall” and “Volkswagen 2028”, are apparent online on the Club’s website as able-bodied as printed in its yearbook.

About the argonauten G2

Founded in 1996, argonauten G2 is a affiliate of G2 – one of the few absolutely all-around agency networks committed to activation marketing. The argonauten G2 accept consistently been one of the leaders a allotment of the a lot of artistic German agencies and are currently ranked amount 13 amidst the best civic bartering agencies (W&V 12/08) and amount 5 a allotment of agenda specialists (Manager, 12/08). The agency’s ability encompasses all areas analytical to action-driven advice – Interactive, Dialog Marketing, Advertising and Sales Promotions – while the beheading ranges from custom-built solutions to specific communications problems, through to the apperception and beheading of chip business campaigns. Headquartered in Berlin, argonauten G2 aswell maintains offices in Dusseldorf, Frankfurt/Main, Hamburg and Munich.

Selected clients

Apollo-Optik, BAT, Berliner Philharmoniker, Cesar, Coca-Cola, Commerzbank, Deutsche Bahn, GROHE, KARSTADT, Leica, Messe Frankfurt, OTTO, PAYBACK, P&G, SEAT, TNT, Vattenfall, Volkswagen

Kirsten Tag
Corporate Communications Manager
argonauten G2 GmbH
Rosenthaler Straße 51
10178 Berlin
Germany
Phone: +49 30 288841-532
Fax: +49 30 288841-310
E-Mail: pr@argonautenG2.de
Internet: www.argonautenG2.de

argonauten G2 - The argonauten G2 win gold and argent at the New York festivals

Digital Concert HallStore this angel in big sizeThe argonauten G2 are analytic aback on a acknowledged weekend at the festivals in New York. The multi-channel agency accustomed the coveted World Medal – not once, but three times. Two World Medals in gold and argent went to the Digital Concert Hall in the categories Best Use of Medium/Website and Entertainment Promotion, respectively. The argonauten G2 aswell accustomed a argent World Medal for the Volkswagen 2028 web appropriate in the Corporate Image/ID category.

Both the Digital Concert Hall and Volkswagen 2028 are a allotment of the a lot of acknowledged projects of the argonauten G2 in this awards division so far. In accession to the two World Medals in gold and silver, the Digital Concert Hall has already won a LeadAward in gold, a Golden Cube at ADC Global and a Pencil in Bronze at the One Show Interactive Award. Volkswagen 2028 becoming two argent medals at the Deutscher Dialogmarketing Preis and took gold at the Annual Multimedia Award as able-bodied as a Merit at the One Show Interactive Award.

The projects themselves are authentic by their uniqueness; for example, the Digital Concert Hall is the aboriginal online alive belvedere to advertisement classical concerts of the Berlin Philharmonic abide all over the apple with almighty top complete and angel quality. Inspired by the adept architectonics of the Berlin concert hall, the argonauten G2 developed a different belvedere that does amends to the agenda presentation of the aboriginal basic concert anteroom in the world.

The Volkswagen 2028 web appropriate explores the approaching of the auto and was developed by the argonauten G2 abnormally for the presentation of Volkswagen as the a lot of avant-garde auto manufacturer. A archetypal video arrangement which, in an accustomed father-son conversation, illustrates the albatross and ecology acquaintance of Volkswagen as it helps appearance a adaptable approaching forms the amount of this infotainment mix of 3D effects, animations, flash-based aeronautics and analysis studies.

The best bartering campaigns from about the apple are accustomed at the New York festivals (NYf) anniversary year. More than 200 top-class bartering and business specialists as able-bodied as artistic admiral from 50 countries appraise bags of submissions from a absolute of 65 countries. The New York festivals were founded as an all-embracing awards aggregation in 1957 and, alternating with the Cannes Lions, are a allotment of the a lot of coveted all-embracing awards for artistic works.

About the argonauten G2

Founded in 1996, argonauten G2 is a affiliate of G2 – one of the few absolutely all-around agency networks committed to activation marketing. The argonauten G2 accept consistently been one of the leaders a allotment of the a lot of artistic German agencies and are currently ranked amount 13 amidst the best civic bartering agencies (W&V 12/08) and amount 5 a allotment of agenda specialists (Manager, 12/08). The agency’s ability encompasses all areas analytical to action-driven advice – Interactive, Dialog Marketing, Advertising and Sales Promotions – while the beheading ranges from custom-built solutions to specific communications problems, through to the apperception and beheading of chip business campaigns. Headquartered in Berlin, argonauten G2 aswell maintains offices in Dusseldorf, Frankfurt/Main and Hamburg.

Selected clients
Apollo-Optik, BAT, Berliner Philharmoniker, Cesar, Coca-Cola, Commerzbank, Deutsche Bahn, GROHE, KARSTADT, Leica, Messe Frankfurt, OTTO, PAYBACK, P&G, SEAT, TNT, Vattenfall, Volkswagen

Contact:

Kirsten Tag
Corporate Communications Manager
argonauten G2 GmbH (Headquarters)
Rosenthaler Straße 51
10178 Berlin
Germany
Phone: +49 30 288841-532
Fax: +49 30 288841-310
E-Mail: pr@argonautenG2.de
Internet: www.argonautenG2.de