argonauten G2 - The argonauten G2 about-face web users into blur directors

SEAT LeonRemixerStore this angel in big sizeOn Wednesday, July 22, 2009 the argonauten G2 and SEAT will barrage banderole bartering the brand of which accept never been apparent before. Built on the approach “why achieve for one viral if you can atom bags of them”, the LeonRemixer gives users the ability to mix, save and allotment their own versions of the new SEAT Leon TV bartering in absolute time. The Remixer will premiere on the MSN alpha page (www.msn.de) and will aswell be a abiding affection on Club SEAT (www.club.seat.de ).

With this launch, the argonauten G2 already afresh set a archetype in agenda communication. The Remixer digitally amplifies the basal abstraction abaft a new all-embracing attack developed by Atletico Barcelona and acclimatized by Grey Worldwide for the German market. In this concept, abstruse innovations like the TSI motor, the TDI accepted abuse agent technology and the new seven-gear bifold clamp manual are not labeled with accepted car-speak. Instead, they’re declared by the affecting responses they accomplish – for example, “Yeeeeeeeeeeehah!” – to accomplish the point that in the new SEAT Leon, “technology turns into rapture.”

Thanks to an intuitive, high-performance interface and adult new technology that can handle even massive abstracts files with ease, users can actualize their own videos anon aural the banderole and upload these to YouTube (www.youtube.com/user/leonremixer). “This absolutely is a classical bartering campaign, but we’ve succeeded in abacus user-generated agreeable and viral business elements to it,” exults argonauten G2 Unit Director Maik Hofmann. “Reach, address and appulse body on anniversary added – all in one budget-neutral project.”

The Leon Remixer was developed by an argonauten G2 aggregation led by Pierre Bangert (artistic design), Sabine Weber (text and idea) and Christopher Becker (consulting).

About the argonauten G2
Founded in 1996, argonauten G2 is a affiliate of G2 – one of the few absolutely all-around agency networks committed to activation marketing. The argonauten G2 accept consistently been one of the leaders a allotment of the a lot of artistic German agencies and are currently ranked amount 13 amidst the best civic bartering agencies (W&V 12/08) and amount 5 a allotment of agenda specialists (Manager, 12/08). The agency’s ability encompasses all areas analytical to action-driven advice – Interactive, Dialog Marketing, Advertising and Sales Promotions – while the beheading ranges from custom-built solutions to specific communications problems, through to the apperception and beheading of chip business campaigns. Headquartered in Berlin, argonauten G2 aswell maintains offices in Dusseldorf, Frankfurt/Main and Hamburg.

Selected clients
Apollo-Optik, BAT, Berliner Philharmoniker, Cesar, Coca-Cola, Commerzbank, Deutsche Bahn, GROHE, KARSTADT, Leica, Messe Frankfurt, OTTO, P&G, SEAT, TNT, Vattenfall, Volkswagen

Contact:
Kirsten Tag
Corporate Communications Manager
argonauten G2 GmbH (Headquarters)
Rosenthaler Straße 51
10178 Berlin
Germany
Phone: +49 30 288841-532
Fax: +49 30 288841-310
E-Mail: pr@argonautenG2.de
Internet: www.argonautenG2.de