显示标签为“Interactive”的博文。显示所有博文
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2009年12月16日星期三

Mojave Interactive - Mojave Interactive strikes gold at the 8th Annual Horizon Awards Competition

“The Ungiftables” HomepageStore this angel in big sizeMojave Interactive was accustomed with two awards at the 8th Annual Horizon Interactive Awards competition, including a Gold Award in the E-commerce/Shopping chic for "The Ungiftables" CafePress campaign. "The Ungiftables" aswell took home the Silver Award in the Flash category.

"The Ungiftables" (www.theungiftables.com) introduces the apple to seven amusing characters who should be anon apparent to anyone who’s shopped for gifts. They are your analytical mother-in-law, an emo nephew, or that eavesdropping acquaintance who are acutely absurd to acquisition the absolute allowance for. When visiting the site, users can collaborate with these characters, who appear to activity with quips and comments that generally answer with "I’ve heard that before" familiarity. Customers use a simple slider bar to acknowledgment questions about their giftee, and again cross through a amount of allowance suggestions. The website was complete to highlight that if it comes to arcade for the tough-to-please humans in your life, CafePress has the absolute allowance for any ungiftable.

"We capital to cut through the babble of the cookie-cutter allowance lists that appear out every anniversary and never assume to help," said Robert Gourley, Creative Director at Mojave Interactive. "Our ambition was to animate pass-along in a awash and aggressive space. The basal band is, it’s boxy to get noticed about the holidays and we bare to angle out and bear the casting message. Which is absolutely what ‘The Ungiftables’ did."

The Horizon Interactive Awards is a celebrated all-embracing antagonism acquainted outstanding accomplishment a allotment of alternate agencies. The Horizon Interactive Awards receives hundreds of entries from all over the world. Winning entries advertise the industry’s best alternate media solutions including web sites, CDs and DVDs, online ads, video and more.

About Mojave Interactive
Mojave, an alternate agency based in San Francisco, works with arch brands to actualize agreeable adventures that go far above the banner. It was founded by Creative Director Robert Gourley and has created viral ad campaigns for such brands as Whole Foods Market, Bio-Rad, Elephant Pharmacy, Nimblefish and CafePress. Mojave specializes in creating agreeable bartering adventures that abide above assorted media. Mojave develops branded ball that inspires barter to become advocates, and uses amusing media to body association about brands. For added information, appointment www.mojaveinteractive.com.

About CafePress
CafePress is the baton in User-Generated Commerce and offers sellers turnkey e-commerce casework to apart actualize and advertise a advanced array of products, and offers buyers different commodity above around every topic. Launched in 1999, CafePress has empowered individuals, organizations and businesses to create, buy and advertise customized commodity online application the company’s different print-on-demand and e-commerce services. Today, CafePress is a growing arrangement of over 6.5 actor associates who accept unleashed their adroitness to transform their artwork and account into different ability and new acquirement streams. To apprentice more, appointment www.cafepress.com.

About the Horizon Interactive Awards
In its 8th year, the Horizon Interactive Awards was created to admit arete in alternate media assembly worldwide. Since 2001, the antagonism has accustomed bags of entries from countries about the apple and about all 50 US States. Each year, those entries are narrowed down to the best of the best to be accustomed and answer on and all-embracing date for their excellence. The anticipation action involves a Horizon Interactive Awards advising panel, end user console and a common console of board consisting of industry professionals. Winning entries are dubbed the "best of the best" in the alternate media industry. For added information, appointment www.horizoninteractiveawards.com.

Almitra Inocencio
Mojave Interactive
177 Post Street
San Francisco, CA 94108
1.888.401.1144
info@mojaveinteractive.com

Interactive Point of Sale GmbH - iPOS24 presents alternate station-TV for Avis

Store this angel in big sizeThe Interactive Point of Sale GmbH equips Avis Rent a Car with own station-TV.

Hannover-Langenhagen, 18.03.2009 - On the break of ITB, the world’s arch biking barter show, Avis has presented on their exhibition angle their base TV accomplished by Interactive Point of Sale GmbH.

Starting from April 2009, barter and absorbed parties will be abreast at called Avis stations by this arrangement with the latest contemporary news, offers and promotions of Avis.

Moreover, Avis station-TV offers contemporary account accoutrement politics, sports, acclimate as able-bodied as arts and ability – 24 hours per day, 7 canicule a week.

The Avis station-TV has been implemented by agenda signage supplier Interactive Point of Sale GmbH (iPOS24.tv). It is based on the centralized software band-aid "ARIANE". This enables to beacon centrally contemporary advice via the Interactive Point of Sale GmbH agreeable administration arrangement and to accompany it to the Point of Sale in real-time. In addition, bounded offers slides can be created in a few account and displayed on the screens at the Point of Sale.

„We are actual appreciative that we could apprehend the band-aid calm with Avis aural alone a few weeks time and accept presented the arrangement at the world`s arch biking barter appearance "ITB" in Berlin endure week“, said Stephan Grotstollen, managing administrator of the Interactive Point of Sale GmbH.

Beyond the authentic software band-aid "ARIANE" Avis aswell uses the beat casework provided by Interactive Point of Sale GmbH. As a abounding service-provider the Interactive Point of Sale GmbH offers contemporary account accoutrement politics, sports, acclimate and arts and ability and provides those sorted by affair and region.

The agenda signage-supplier Interactive Point of Sale GmbH offers the Infotainment arrangement „ARIANE“ which allows to abode advice at the Point of Sale through a TV, claret or LCD screen. Through a web interface barter can actualize alone broadcasting loops application assorted contents, such as artefact information, bartering clips, promotions or news, and accompany offers and promotions in real-time on the awning in the branches. The latest contemporary beat content, is provided every day by the iPOS24 beat aggregation and be chip into the infotainment programme, „ARIANE“ offers a alone acquainted added amount to the end chump at the Point of Sale.

Multi-national companies in four European countries assurance in the solutions and casework as able-bodied as in the customised beat agreeable of the Interactive Point of Sale GmbH.

Press contact:
Interactive Point of Sale GmbH
Bayernstraße 10
D-30855 Hannover-Langenhagen
Germany
E-Mail: info@ipos24.tv
Internet: www.ipos24.tv

argonauten G2 - argonauten G2 acknowledged at this year’s One Show Interactive in New York City: Bronze for the Digital Concert Hall and a Merit for Volkswagen 2028

Interior appearance of the Digital Concert HallStore this angel in big sizeAt this year’s One Show Interactive in New York City the multi-channel-agency argonauten G2 came abroad a winner, accession a Bronze Pencil – one of alone four Pencils awarded to German agencies – for abstraction development, architecture and accomplishing of the “Digital Concert Hall” as able-bodied as with a Merit for the web appropriate “Volkswagen 2028”.

The “Digital Concert Hall” is the aboriginal online-streaming belvedere to advertisement classical concerts from the Berliner Philharmoniker globally and in aberrant video and audio quality. Inspired by the architectonics of Berlin’s Philharmonie, the argonauten G2 developed a basic adaptation of this concert anteroom that does abounding amends to the Berliner Philharmoniker’s abide performances. What’s more, the agenda adaptation offers added casework the absolute concert anteroom cannot: consistently the best seat, a array of perspectives, and personalisable agreeable – all of this complete by time and place.

The web appropriate “Volkswagen 2028” focuses on the approaching of advancement as envisioned by this awful avant-garde carmaker. The agency acclimated a archetypal blur setup, a chat amid a ancestor and his son, to accord the site’s infotainment admixture of 3D effects, animations and flash-based aeronautics a audibly animal focus. Rather than application a conceivably added predictably affected setting, agreement this chat in a city-limits esplanade emphasizes Volkswagen’s charge to an automotive approaching that is as environmentally amenable as it is technologically optimistic.

As one of the three a lot of celebrated artistic competitions run annually by the American The One Show Club in New York City, the One Show Interactive ranks a allotment of the 5 a lot of important all-embracing bartering awards. For over ten years, a capricious board of acclaimed artistic personalities has awarded online projects with a Pencil in gold, argent or brownish or a Merit. But One Show Interactive winners are added than just cleverly placed online campaigns – they represent adventuresomeness and individuality as able-bodied as innovation, bringing new impulses to Interactive adroitness worldwide. Honoured on the 8th of May in New York City, this year’s winners, including “Digital Concert Hall” and “Volkswagen 2028”, are apparent online on the Club’s website as able-bodied as printed in its yearbook.

About the argonauten G2

Founded in 1996, argonauten G2 is a affiliate of G2 – one of the few absolutely all-around agency networks committed to activation marketing. The argonauten G2 accept consistently been one of the leaders a allotment of the a lot of artistic German agencies and are currently ranked amount 13 amidst the best civic bartering agencies (W&V 12/08) and amount 5 a allotment of agenda specialists (Manager, 12/08). The agency’s ability encompasses all areas analytical to action-driven advice – Interactive, Dialog Marketing, Advertising and Sales Promotions – while the beheading ranges from custom-built solutions to specific communications problems, through to the apperception and beheading of chip business campaigns. Headquartered in Berlin, argonauten G2 aswell maintains offices in Dusseldorf, Frankfurt/Main, Hamburg and Munich.

Selected clients

Apollo-Optik, BAT, Berliner Philharmoniker, Cesar, Coca-Cola, Commerzbank, Deutsche Bahn, GROHE, KARSTADT, Leica, Messe Frankfurt, OTTO, PAYBACK, P&G, SEAT, TNT, Vattenfall, Volkswagen

Kirsten Tag
Corporate Communications Manager
argonauten G2 GmbH
Rosenthaler Straße 51
10178 Berlin
Germany
Phone: +49 30 288841-532
Fax: +49 30 288841-310
E-Mail: pr@argonautenG2.de
Internet: www.argonautenG2.de