ZANOX.de AG - zanox: The bazaar baton in performance-based multichannel business acquired France’s First-Coffee

Berlin/Paris, 6 September 2005 – With its acquirement of First Coffee SAS, Berlin-based ZANOX.de AG, the European bazaar baton in performance-based multichannel commerce, has acquired a arch provider of performance-based sales and business solutions in the French market. The Paris-based company, alternating with all advisers has been taken over in its absoluteness by zanox, with attendant aftereffect from 1 July 2005.

“This accretion represents a cogent footfall advanced for zanox, acceptance us to accommodate our casework on the French bazaar added bigger and added intensively”, states Thomas Hessler, affiliate of the zanox administration board. “Together with First-Coffee we can aswell added strengthen our role as a abstruse pioneer, and extend our cross-country affairs services. Welcome on board!”

First-Coffee combines technical, business and accomplishment competencies and offers an chip portfolio of casework and abstruse solutions. The five-year-old aggregation has added than 200 audience and an accustomed accessory business network, which was awarded the best arrangement in France. The accolade was bestowed for the above of the merchants and for the capital service, a allotment of added factors.

Like zanox, First-Coffee provides a absolute amalgamation of technology, business and services. zanox affairs to accommodate First-Coffee gradually into its operation: The aboriginal antecedence is abstruse affiliation and harmonisation, and the acclimation of sales-related processes. Furthermore, First-Coffee’s accustomed portfolio of casework will be taken over and apprenticed forward. First-Coffee will in approaching be amenable for managing zanox’s aberrant sales action (“Agency Solution”) in France. This action is targeted accurately on agencies that can use it to add multichannel business casework to their portfolio and appropriately bigger accretion a pale in sales.

Cyril Toulet and Cyril Lherminé were the founders of First-Coffee, and accept been active the aggregation anytime since. Both Toulet and Lherminé will abide to administer First-Coffee and are in allegation of accretion zanox’ bazaar position in France. Cyril Toulet explains: “zanox is en avenue to establishing itself as a all-around amateur in performance-based online marketing. Thanks to our capital technologies and admired chump base, zanox will be able to accord a cogent addition to its position in the French market.” His administration aide Cyril Lherminé adds: “We will accumulation from zanox’ abundant expertise, and from now on we will be able to action our barter a added all-encompassing ambit of casework in a host of altered countries.”

zanox and First-Coffee accept agreed not to acknowledge data on the transaction, which was accompanied by the banking consultancy close Corporate Finance Partners (www.cfpartners.com).



First-Coffee SAS:
First-Coffee was founded in September 2000, is based in Paris, and specialises in performance-based sales and business solutions. Its barter cover such acclaimed companies as Tiscali, Procter & Gamble, Pixmania, Aquarelle and La Redoute. First-Coffee operates at a accumulation and has added than
15 employees.

Further advice can be begin at:
www.first-coffee.com



zanox:
ZANOX.de AG is the European bazaar baton in performance-based multichannel commerce. With its zanox XS platform, the Berlin-based aggregation offers a globally different business band-aid for able online and offline sales. zanox offers its barter a absolute action including technology, casework and an accustomed arrangement of sales partners. The modular zanox XS apartment encompasses accessory business and seek engine management, as able-bodied as advocacy marketing, multichannel sales and chump loyalty.
zanox is accession itself as a all-around player, alms multichannel business in added than 25 countries and 4 continents. Numerous celebrated companies from a advanced ambit of industries await on the sales ability of zanox. These cover Procter & Gamble, Jamba!, Vodafone, o2, Lycos, Expedia, Allianz, Citibank, Axa, Sixt, DaimlerChrysler, Quelle and Staples.
zanox was founded in 2000 by admiral Thomas Hessler, Heiko Rauch and Jens Hewald, and operates at a profit. The multichannel business aggregation currently has an approx. 100-strong workforce, and serves a bazaar that is due to abound approx. 51% to added than 3.14 Trillion Euro in 2005 (Reference: Global Industry Analysts).

Contact details:
Thomas Hessler, Founder and CEO / Harald Oberhofer, Press Contact
ZANOX.de AG, Stralauer Allee 2, 10245 Berlin
Phone/Fax: +49 30 509691-0/ -99, press@zanox.com, www.zanox.com