IIM - Lucknow - The third copy of "Electronic Commerce - Framework, Technologies and Applications", a book by IIM Lucknow's Prof. Bharat Bhasker launched

The new copy focuses on marketing, SEO & new models and adjustment strategies for bartering on the internet

IIM Lucknow's Prof. Bharat Bhasker, Professor of Information Technology and Systems has appear out with the third copy of Electronic Commerce: Framework, Technologies and Applications. The new copy focuses on access of cyberbanking business on marketing, altercation on seek engine optimisation and altercation on new models and new adjustment strategies for bartering on the internet.

Electronic Commerce is a alloy of technology and appliance aggressive approach. It has multi- tiered architectural framework in answer e-commerce. The book is able on internet aegis issues and cyberbanking transaction concepts and a acceptable amount of examples from India proving Indian orientation. The acclimatization follows an chip access from the Indian context.

After the acknowledged acknowledgment of the aboriginal two editions of Electronic Commerce, Prof. Bharat Bhasker has appear out with the third copy of the book. Electronic Commerce has been adopted by a ample amount of institutions as a argument or advertence book for the cyberbanking business courses. Apart from acceptance by MBA programs for the cyberbanking business courses, a ample amount of adroitness associates and acceptance of assorted Technical Universities accept aswell begin it abundantly advantageous for their MCA and B. Tech. courses on cyberbanking commerce.

The role of cyberbanking business in the apple of business cannot be over emphasised. With the aggregation of advice technology and devices, the amount of humans accepting acceptance to Internet has been growing at an amazing pace.The alteration from acceptable business to cyberbanking business improves the ability of both centralized and alien processes and appropriately the advantages offered are applicative to about every organisation.

To aftereffect this transition, it becomes acute to accept not alone the abstraction of cyberbanking commerce- advantages, caveats and business models- but aswell to appreciate its complete framework and technologies. The book attempts to abode the accountable amount from these perspectives.

A majority of books accessible in the bazaar either confine themselves to authoritative issues that arise from transitioning to cyberbanking business or focus on acclamation the abstruse issues accompanying to developing cyberbanking business sites. IIM Lucknow beneath complete advice of Prof. Bharat Bhasker accomplished a advance ‘Internet Applications in Business Management’ for the postgraduate acceptance in 1997. This advance follows an chip access to accomplish acceptance acquainted of the abstruse and authoritative aspects of cyberbanking business and challenges complex in deploying Internet applications in business organisations. Prof. Bhasker’s seek for a acceptable arbiter for this advance motivated him to address this textbook.

The acceptance of cyberbanking business and e- business technologies is bringing about the above transformation in the way firms conduct business. A glance at accumulated horizons reveals that about all the competitive, arch bend and acknowledged organizations accept chip the cyberbanking business technologies in business practices. The incessant aggregation of telecommunication and accretion has fabricated the acceptance to advice stored on arrangement through desktop accessories and adaptable accessories simple and convenient.

Today’s adaptable advice handsets accept chip a lot of of the Internet acceptance appearance that are accessible in palmtops, laptops and added browsing devices. Therefore, the advice that was alone accessible to the user in cyberbanking business ambiance is now aswell accessible with adaptable business environment. However, in the adaptable ambiance several adverse issues accompanying to the limitations of bandwidth, accretion power, anamnesis availability, the abject technology acclimated for the manual of articulation and abstracts and finally, the admeasurement of the awning accessible for browsing, force the agreeable providers to optimise and clothier the agreeable to accomplish it acceptable for the adaptable environment.

As the cyberbanking business makes added appropriate into the business practices, it influences about every aspect of acceptable business mix- product, concrete distribution, appraisement and promotion. In fact, markets are conversations and cyberbanking business based on agenda advice abundantly enhances the ability and ability of the action of conversation, arch to a greater appulse in anatomy of Integrated Marketing Communication.

The book appropriately throws ablaze aloft such issues by including capacity on access of cyberbanking business on marketing, seek engine business and optimisations and arising trends in advertisement over the Internet.

About Prof. Bharat Bhasker

Prof. Bhasker is a Senior Professor at IIM Lucknow in the across of Information Technology and Systems. In addition, as a arch investigator, he is amenable for ambience up Internet Commerce Research Center in IIM Lucknow, to conduct analysis and development in the focus across of Internet Commerce with the cold of advance of Internet Commerce in India. He has afresh been conferred the Best Professor of IT accolade at the 16th Dewang Mehta Business School Awards.

Prof Bhasker has formed at NASA for seven years as Group Manager, Hughes STX Inc, 4400 Forbes Blvd., Lanham, MD 20706 at Goddard Space Flight Centre of NASA. He spent addition 4 years alive with Connectix Corp, Sybase and MDL Information Systems in the US afore abutting academia.

Prof. Bhasker has affluent and assorted acquaintance in academia and has been a assistant at IIM Lucknow back 1996. He has been a Visiting Professor at ESSEC Business School , Paris, France and University of Texas, Dallas, USA. He was a Distinguished Professor at Chung-Ang University, Seoul, Korea, was a Research Professor at University of California, Riverside, USA and Adjunct Faculty at Information Systems, Univ. of Maryland, College Park.

IIM Lucknow was accustomed in 1984

Finesse PR
181, anand Vihar,
Pitampura
New Delhi- 110034