The DVLA’s attack to access use of its online casework has been called bigmouthmedia Marketing Strategy of the Year at the National Business Awards.
Presented at a bright celebration and Dinner which took abode at the Grosvenor House Hotel in London, the accolade recognised the DVLA’s aberrant use of bartering approach to advance a government service. Judges accepted the agency for an avant-garde and acknowledged campaign, which included giving abroad chargeless low-emission cars in an online lottery.
"The DVLA’s attack bent the accessible acuteness and collection a massive access in cartage to their site. It’s a archetypal archetype of how a alloy of bright strategy, adroitness and cerebration alfresco the box can absolutely bear results," said David Hardy, International Sales and Marketing Director at bigmouthmedia (www.bigmouthmedia.com/ ).
The DVLA managed to nudge advanced of some actual annealed antagonism to aggregate the prize, with campaigns from Companies House, Lloyds TSB, Wow Stuff, Premier Inn, GD Environmental, Procter & Gamble UK, gocompare.com and Stockport Council all accepting nominated in this hotly contested category.
"The accepted of entries was decidedly top this year. Whittling them down to the final few nominations was harder enough, but in the end it was abundantly difficult to accept just one winner," said Hardy.
The accolade celebration which was hosted by Andrew Marr was abounding by a amount of arch and affecting UK business figures, including Peter Mandelson, Secretary of State for Business, Enterprise and Regulatory Reform and HRH Prince Edward, The Earl of Wessex.
Collecting the award, DVLA Head of Research and Marketing Derek Hobbs added: "We are in actuality captivated and honoured to accept this award. It’s a abundant addition for all the humans that accept formed on this attack and provides acceptable acceptance for one of Britain’s better online services."
About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe's better absolute agenda business agency. With a aggregation of over 200 agents amid above 13 offices in 10 countries on 3 continents, the aggregation maximises acknowledgment for above brands online through a array of absolutely chip agenda business channels: Search engine optimisation (www.bigmouthmedia.com/products_services/search_engine_opt... ), PPC, Online Media Planning, Affiliate business (www.bigmouthmedia.com/products_services/affiliate-marketing/ ), Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia aswell provides up to date circadian agenda business account (www.bigmouthmedia.com/news_information/industry_news/ ) to ensure audience are absolutely abreast and acquainted of all industry developments.
For added media advice amuse contact
Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
(44) 131 555 4848
www.bigmouthmedia.com
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