Mussenbrock & Wang GmbH - Pure Dynamic – Chinas Market for Media is booming

Dirk Mussenbrock and Wang LeiStore this angel in big sizeDespite the bread-and-butter and banking downturn, China’s bartering bazaar will abide to abound at an amazing rate. This moves the bazaar added into the focus of German bartering agencies.

Every three days, Shanghai taxies acknowledgment to their account center. Then the autogenous is bankrupt and the white covers – which are able-bodied accepted in Asia – are exchanged. At the aforementioned time, disregarded by the charwoman armament and the drivers, the bartering clips of the Touchmedia screens are adapted via WiFi.

This LCD blow awning is army central or absorbed to the beanbag of the disciplinarian and commuter seat. While driving, media agreeable is streamed to the cartage with the a lot of assorted bartering messages. Customers cover companies such as H&M, Häagen Dazs, Virgin, Pepsi and Concert-Ticket-Retailer.

The arrangement has been broadly accustomed and accurate successful. Gary Rieschel, who has Touchmedia in his adventure Capital portfolio, letters that the re-reservation amount of the advertisements is 70%. A prime archetype was a attack for a Christine Aguilera concert area about 70% of all tickets awash via buzz amount which was alone advertised in this medium.

The Chinese bartering bazaar is complex. It is carefully adapted and difficult to access by adopted companies – abnormally in the acreage of radio, book and TV advertising. Only alfresco advertisement and online advertisement are advisedly accessible. With this bazaar admeasurement and its advance this bazaar is about still interesting. In Beijing, for example, there are approx. 66,000 taxies.

The actuality that the bazaar has had a cogent affability is apparent by the attendance of all-embracing agencies, like BBDO, Publics or Ogilvy. The German Marcom China even affairs a advice exhibition in China for 2009. It will crop abode from 26th to 28th October 2009 in Beijing (Peking).

“China becomes added absorbing for agencies. We apprehend that actual generally during our talks with clients.” says Dirk Mussenbrock, Managing Partner with Mussenbrock & Wang in Hamburg. His consulting close supports baby and medium-size enterprises before, during, and afterwards their access into the Chinese market.

Particularly the online bazaar is acutely advantageous as about 63 actor Chinese users are affairs online. This trend is acerb growing and it is account acquainted that China has the a lot of Internet users – advanced of the USA. The amount of user has developed by 47% in 2008.

The bazaar of adaptable advice is just as attractive. China has approximately. 590 actor adaptable buzz alarm numbers. Interestingly 117 actor of these users are application their adaptable buzz for online services.

“We anticipate that agencies could position themselves bigger if they would position themselves in Asia. Germany is the apple consign champion, but abominably a lot of agencies cannot accompany the consign action of their customers. For the best all-embracing abutment of business activities, a acceptable ability of the bartering bazaar of China is essential. This ability alone exists at actual few agencies!” says Dirk Mussenbrock.

It is actual that the absolute bartering industry in China is awful dynamic; about a cogent akin of business acquaintance from adopted countries is required. It is accurate that German agencies accept this knowledge. Dirk Mussenbrock comments in accession “Every administrator who operates his business have to accept China on his roadmap. That is accurate aswell for the bartering industry”.

Mussenbrock & Wang GmbH is a consulting and a account action with focus on China. The action advises baby and medium-size enterprises while entering the Chinese bazaar as able-bodied as with the afterward activities.

Supplementing abundant casework affiliated with the bazaar access is offered. In accession aswell offers an „Office-in-Office“ solution.
With offices in Hamburg/Germany and Dalian/China the claimed acquaintance is ensured to the audience in Germany - as able-bodied as to the networks and assets in China.

Partners are Dirk Mussenbrock from Hamburg, as able-bodied as Wang Lei, who is amenable for the appointment in Dalian. The action is a aggregation with bound accountability – based and registered in Germany.

Mussenbrock & Wang GmbH
Dirk Mussenbrock
Managing Partner
Heideweg 9 / 22085 Hamburg
Germany
Tel: +49 40 22693496
Fax: +49 40 22693497
dm@mussenbrockwang.com
www.mussenbrockwang.com