2009年12月16日星期三

Mobile Data Association - 2008 ‘MDAs’ accolade UK aptitude and addition from above the adaptable industry

The 2008 Mobile Data Association Awards, or ‘MDAs’ accept been appear today, recognising the companies and individuals who accept fabricated the a lot of outstanding, avant-garde addition to the rapidly growing UK adaptable abstracts industry.

Among the winners was Dynmark International for Best Messaging Application. Mobyko won the accolade for Best Consumer Mobile Data Application, for their claimed abode book, advancement and accumulator service.

The MDA Personal Achievement Award went to Jonathan Ive of Apple, in acceptance of his addition to the architecture of the Apple iPhone and its groundbreaking user interface.

“The aim of the MDAs has been to appearance how abundant world-beating aptitude there is in the UK for adaptable abstracts applications and technology, and this account of accolade winners does just that,” explained Steve Reynolds, Vice Chairman, The Mobile Data Association. “Our winners accept been able to authenticate addition and bartering success which deserves this akin of recognition.”

The 2008 anticipation Panel consisted of:

Steve Reynolds, Vice Chairman, Mobile Data Association
Anuj Khanna, Mobile Media Director, Mobile Data Association
Martin Ballard, Director, Mobile Data Association
Nick Hunn, m-Health Director, Mobile Data Association
Mike Grenville, 160 Characters

The abounding account of 2008 MDA Award winners:

Best Messaging Application – Dynmark International Ltd.
Judges comments: There is still a abundant accord of abeyant to access use of mobile
messaging in abounding areas. One key across with abundant abeyant is aural the SME business community. Dynmark has been auspiciously alms its e-txt alternate band-aid messaging to back 2002.

The e-txt artefact is simple to download and install and users can alpha sending and accepting letters in a few minutes. Operating like abounding email applications, users can set up email-to-SMS and SMS-to-email communications. There are plug-ins for accepted CRM acquaintance administration systems including Goldmine, Sage ACT!, Sage CRM MME and Microsoft CRM. Although there were a amount of added able contenders in this antagonism category, Dynmark stood out for its able abutment and SME bazaar focus.

Best Consumer Mobile Data Application – Mobyko
Judges comments: “The industry has faced an acclivous attempt to actuate chump to use their phones for annihilation added than articulation calls and text. There are a amount of things that charge to be accomplished if this is to change – users charge abstracts applications that are simple to use and they aswell charge to be fabricated acquainted of the amount of the agreeable that they abundance on their adaptable phones.
The board chose Mobyko as the champ of this area because of its access to analytic both of these issues. Its chargeless acquaintance accumulator access is a apotheosis of how to accomplish abstracts applications simple for the user. Mobyko’s website and business archetypal again extend this acceptance archetypal to actuate consumers to advancement and abundance added adaptable content, reinforcing its value, which in about-face makes the user accept the amount of their handset as a adaptable appliance platform. It is one of the a lot of accessible and advantageous abstracts applications that we accept seen.”

Best Corporate Mobile Data Application – Wapple.net
Judges comments: “Business cannot advance today after some array of website in support. From a simple home page to a abounding destroyed e-commerce website with chump abutment and accumulation alternation administration complete in. With added adaptable accessories than humans in the UK and the accustomed assurance on these accessories for business (and consumer) use, it charcoal a botheration to advance adaptable websites that plan able-bodied above the abounding accessory types and operating systems in use.

The board chose Wapple as the champ in this area because their Wapple Canvas offers a common easy-to-use adaptable website architecture and publishing apparatus that automatically adjusts its delivered agreeable to the accepting device. Being simple to use, a able website can be put calm actual bound enabling even abate companies, with bound budgets, to abound by extensive their ambition adaptable audience. With its managed casework and architecture support, Wapple offers a absolute amalgamation for today’s adaptable business world.”

Best Network (text vote) – T-Mobile
Judges comments: Not applicable.

The Best Network vote was conducted via any industry advanced argument vote. The account was provided by MDA affiliate Dialogue www.dialogue.net/who_we_are/

Best Mobile Internet Use – Bango
Judges comments: “The Bango account has been awarded the MDA accolade for the best use of the Mobile Internet because of the company’s addition to accepting both big brands and baby agreeable providers to crop advantage of adaptable internet services. The Bango Service is a all-around belvedere that makes the adaptable web simple for anybody and offers a accumulation bazaar adaptable agreeable monetisation solution. The acceptance of Mobile Internet casework has faced abounding hurdles in the accomplished but Bango has formed aural the constraints and is a aboriginal innovator.

The contempo efforts from UK adaptable operators with attention to collapsed amount abstracts accuse will awfully advice in growing the Mobile Internet bazaar and the Bango account helps companies accumulation from these developments. The MDA will aswell like to acclaim the plan of 3, O2, Orange, T-mobile, Virgin Mobile and Vodafone in growing the Mobile Web.”

The MDA Green Award – Motorola
Judges comments: “The ecology agenda has confused rapidly from a binding affair into the accumulated mainstream, and it’s a accountable will abide a abiding focus for businesses. Technology, in all its facets and forms, has a above role to play in acclamation ecology issues. The Motorola Namibia activity approved an avant-garde use of technology which in the approaching could beggarly that all adaptable networks will be powered by acceptable accustomed assets and not acute carbon based power. We ambition Motorola every success with this pilot and attending advanced to seeing added and added carbon chargeless wireless networks about the world.”

The MDA Personal Achievement Award – Jonathan Ive, Apple
Judges comments: “This year the MDA claimed accomplishment accolade champ is Jonathan Ive for his architecture of the Apple IPhone and its user interface. The concrete architecture of the IPhone and its automatic user interface has absolutely redefined the adaptable buzz as we apperceive it. The IPhone is arguably the a lot of talked about consumer-electronics accessory that has hit the bazaar in the endure 5 years. Ive has advised the best accomplishing of a blow UI, this with the Safari web browser has absolutely pushed adaptable agreeable into the beginning of the chump consciousness. It sets the bar actual top for all present and approaching competitors and as such, is afraid the adaptable buzz industry. We attending advanced to seeing Ive’s architecture addition continuing to claiming the adaptable world.”

Web: www.mdaawards.org

ENDS

For added information, amuse acquaintance Jillian Alexander on Tel: 07949 602 484 email: jillian[at]switchcoms[dot]com

About The Mobile Data Association
The Mobile Data Association is a supply-side, technology neutral, Trade Association that is now in its 14th year of operation. We calculation all of the Mobile Network Operators as able-bodied as abounding agreeable providers, aggregators and adaptable abstracts band-aid providers amidst our membership. We accumulated and broadcast the SMS texting abstracts anniversary ages as able-bodied as organising affiliate contest on assorted capacity of absorption and/or concern.

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