Deutsche Card Services GmbH - Credit agenda increases advance over added transaction methods in online

Latest Pago Retail Report by Deutsche Card Services shows cogent differences in transaction behaviour amid online bartering and e-commerce as a whole

COLOGNE, 27 February 2009 - As in all-embracing e-commerce, acclaim cards are acutely the adopted transaction adjustment in European retailing. Their allotment rose about 6 pp year-on-year, to now 81.57%. In added words: Consumers use acclaim cards to pay for added than eight out of ten purchases in European online retailing. This is one of the after-effects explained in the Pago Retail Report 2008, which was afresh appear by Deutsche Card Services, a accessory of Deutsche Bank.

Offline transaction methods and absolute debiting lose accent in favour
of acclaim cards

Despite the advantage of acclaim cards offline transaction methods such as balance purchases, COD and accommodation as able-bodied as absolute debiting still play a added important role in online bartering than in all-embracing e-commerce (payment behaviour in all-embracing e-commerce is declared in detail in the Pago Report 2008). Just like the sector-specific Pago Retail Report 2008, the Pago Report 2008 is based on real-life transactions, not on surveys. That is what makes the Pago Reports altered from added e-commerce studies. The address highlights that 5.04% of all retail affairs were paid for by offline methods and 11.97% by absolute debiting. The shares of these transaction methods in all-embracing e-commerce are alone 0.77% and 8.34%, respectively. However, offline transaction and absolute debiting lose arena to acclaim cards in online retailing; in fact, the closing added their lead, abundantly due to the success of Visa, whose allotment rose by added than 4%, admitting aggressive acclaim agenda casting MasterCard absent added than 2%.

Consumers from the UK and from alfresco Europe pay about alone by acclaim card

The advantage of acclaim cards as a lot of important transaction adjustment in bartering is even added arresting a allotment of consumers from the UK and alfresco Europe than a allotment of German customers. Traditional transaction methods such as balance purchasing or absolute debiting are about non-existent for this chump group. UK consumers use their acclaim cards even added generally in bartering than in all-embracing e-commerce. The allotment in all-embracing e-commerce is already actual high, at 91.50%, and it rises to 94.90% in retailing. Maestro, the arch all-embracing debit transaction method, which is accepting arena in e-commerce in allegory to acclaim cards, is the alone added transaction adjustment which seems able to British consumers, with a allotment of 5.10%. Shops which aswell ambition barter alfresco Europe do able-bodied to action acclaim agenda payment, which has a allotment of about 100% a allotment of these consumers.

Upward abeyant for new transaction methods Maestro and giropay in European retailing

In general, retail consumers are still afraid to accept newer transaction methods such as Maestro and giropay (which is based on the absolute PIN/TAN cyberbanking cyberbanking method) - at atomic added afraid than e-commerce barter as a whole. giropay meets with even beneath approval than Maestro. Maestro has a allotment of 0.77%, but giropay undershoots even this low mark with a allotment of alone 0.65%. This is apparently due to the actuality that, application this new transaction method, it is still difficult to action retail acceptable allotment and the crediting
procedure for alternate purchases is complicated.

Visa increases its advance over MasterCard as top acclaim agenda casting

Visa, which is the arch acclaim agenda casting in all-embracing e-commerce, was able to affirm and even advance its administration position in retailing, too. While the gap amid Visa and MasterCard was just aloft 19pp in the above-mentioned year, it is now added than 25pp. Visa has added its advance afresh at the amount of the added acclaim agenda brands, whose allotment alone from 7.35% to 5.48%. In the concurrently Visa has overtaken its battling MasterCard in bartering with German consumers, too: While MasterCard was advanced of Visa in the above-mentioned year with a allotment of 41.69% (vs 33.95%), Visa is now in foreground of MasterCard (44.40% vs 35.40%). In added chump countries such as the UK, area the advance is an absorbing 36.20 pp, Visa is even added absolute than in Germany.

German men adopt acclaim cards as adjustment of transaction in the retail sector

In Germany, macho consumers use their acclaim cards for online retail purchases even added generally than in all-embracing e-commerce (50.40% vs 36.90% of all transactions). In general, they are quicker to use their acclaim cards than women if they buy bargain retail goods. 17.80% of all orders fabricated by German men and paid for by acclaim agenda accord to the transaction amount chic of "less than 10 EUR" - while shipment accuse are usually big-ticket in affiliation to the amount of appurtenances in this category. For German women, the accordant allotment is alone 10.80%. For them, absolute debiting is beneath adorable in bartering (share: 31.40%) than in all-embracing e-commerce, area it has an absurd allotment of 5.40%. In addition, a appreciably top - and above-average - allotment of German changeable consumers uses added acclaim agenda brands (i.e. neither Visa nor MasterCard). In abounding cases German women adopt banker acclaim cards. Based on the absolute amount of retail payments by acclaim card, banker acclaim cards accept a allotment of 42.70% in this chump group.

Pago Retail Report 2008 an amplification of the Pago Report 2008

The Pago Retail Report 2008 differentiates amid barter from Germany, the UK, the blow of Europe and regions alfresco Europe. In contrast, all merchants are domiciled in European countries - a analytic brake in that this is Deutsche Card Services' licensing area. Evaluations of new transaction methods such as giropay and Maestro are decidedly important at the European level, and the Pago Retail Report 2008 gives them for the aboriginal time ever. The appraisal only
covers online merchants which action goods, i.e. whose business is agnate to acceptable mail-order retailing. Thus the Pago Retail Report 2008 supplements the Pago Report 2008, which deals with e-commerce as a whole.

The Pago Retail Report 2008, which is advantaged "Purchasing and Payment Behaviour in Online Retail", gives abundant evaluations of European trends in purchasing and transaction behaviour and non-payment risks and explains developments in retailing, one of the a lot of important e-commerce sectors. This covers online shops which action goods, i.e. accompany a agnate business archetypal as acceptable mail-order business - a area which should accept blossomed in the Christmas arcade bacchanalia lately. The database consists of about seven and a half
million retail affairs acclimatized via the Pago belvedere amid October 2006 and September 2007.

The Pago Retail Report 2008 is accessible at a amount of EUR 250 (excl. VAT). For added advice amuse see www.ecommerce-report.de.

Please note: Media professionals can access the Pago Retail Report 2008 for chargeless on request. Please get in blow with the acquaintance set out below if you ambition to use the address for your work.

About Deutsche Card Services GmbH:
Deutsche Card Services, allotment of Deutsche Bank's fast growing Global Transaction Banking ("GTB") business, extends the banknote administration of GTB. The new foundation offers all-embracing abounding account solutions for non-cash and agenda transaction affairs including all above acclaim cards, Maestro, cyberbanking absolute debit and giropay (German online transaction method) - all from a individual source. It builds on the longstanding ability and the absolute abstruse belvedere of Pago eTransaction Services. Tried and activated accident abuse systems ensure the smooth, abrupt and defended processing of cashless payments in
e-commerce, mailorder business and Point-of-Sale retail. Unique online administration systems acquiesce barter common to accumulate clue of their affairs at all times.
www.deutsche-card-services.com

Deutsche Card Services GmbH
Tobias F. Hauptvogel
Head of Marketing & Communications
Kaltenbornweg 1-3
50679 Cologne
Phone: +49 221 99577-0
Telefax: +49 221 99577-8728
tobias.hauptvogel@db.com
pr.deucs@db.com
www.deutsche-card-services.com