L-Soft - Pumping up Permission: L-Soft's LISTSERV® Maestro 4.0 Released Today

LISTSERV Maestro 4.0, opt-in email business solutionStore this angel in big sizeUpgrade of Email Marketing Software Advances Permission-Based Targeting, Tracking and Analytics

Stockholm, February 25, 2009 – Trust, permission and appliance in email business are added analytical than anytime because of the accepted bread-and-butter abatement and today's alert customers. L-Soft today apparent LISTSERV Maestro 4.0, bolstering email marketers' and communicators' efforts to breeding assurance and accession conversions through the arch permission-based email targeting and abstracts acquisition technology on the market.

"Call it a challenge, alarm it an befalling – for anyone absent to accomplish the a lot of of email advice in today’s economy, success comes down to ambience yourself afar with relevant, allusive advice that strengthens your casting and increases subscriber loyalty," said Outi Tuomaala, Executive Vice President, L-Soft. "LISTSERV Maestro is not just for acceptable email marketers. Whether you're a aggregation targeting a appropriate bounded action to customers, a university extensive out to alumni about the apple or an affiliation sending a affiliate newsletter, you charge to accumulate permission, targeting and abstracts mining in focus to ensure that you're application your assets wisely and accepting the best results, all whilst architecture subscribers' trust."

The adeptness to ask subscribers for claimed tracking permission garners recipients' trust. With LISTSERV Maestro 4.0, organisations can forward the aforementioned commitment to a alloyed accumulation of recipients. The job will cover claimed tracking abstracts -- accouterment identifiable advice about an alone subscriber’s alternation with a message, such as open-ups and click-through contest -- for recipients who accept accustomed such permission while breeding different or non-identifiable tracking abstracts for added recipients. Subscribers who accept accustomed claimed tracking permission can accept the account of awful customised advice and offers based aloft their profiles, preferences and antecedent choices -- for example, recommended book titles or continuing apprenticeship courses.

In addition, the newest adaptation of LISTSERV Maestro gives email communicators a college akin of fine-tuning in targeting and abstracts definition. The software has the adeptness to dynamically clothier subscribers' choices to fit their needs, announcement alone those options that are accessible based on antecedent selections. For example, if senders ambition altered appropriate offers to specific regions, they can actualize fields that affectation the offers accessible in the arena area anniversary alone subscriber lives.

The abstracts mining allowances in LISTSERV Maestro cover beat action tracking, from which senders can accretion added acumen into the appulse of their email campaigns by acquirements the after-effects of subscriber accomplishments that go above the links in the email letters to clue page visits and viral business activities occurring afterwards the bulletin is viewed.

Additional new key appearance in LISTSERV Maestro 4.0 cover quick and simple address conception and database integration, ambition groups based on datasets, demographic reporting, arrangement metrics and a job account console.

LISTSERV Maestro is the alone email business band-aid complete on the allegorical LISTSERV® software. LISTSERV Maestro is accessible for Windows, Unix (Linux; Solaris) and Mac OS X operating systems.

To apprentice added about LISTSERV Maestro, visit:

LISTSERV Maestro Product Information:
www.lsoft.se/products/maestro.asp

LISTSERV Maestro 4.0 Highlights:
www.lsoft.se/products/maestro_40.asp

LISTSERV Maestro Demonstration:
HTML
www.lsoft.se/products/maestro_web_demo.asp
Flash
www.lsoft.se/products/maestro_flash_demo.asp

About L-Soft
L-Soft, which was congenital in 1994, offers email account and opt-in email business software and hosting casework for managing email newsletters, altercation groups and business campaigns. L-Soft's beat LISTSERV® email account administration software articles serve added than 100 actor account subscriptions. L-Soft celebrates its 15th celebration in 2009.

L-Soft Press Contact
Outi Tuomaala
+46-8-50709911
pressinfo@lsoft.se
www.lsoft.se
www.lsoft.se/contact/contact.asp

L-Soft Sweden AB
Östgötagatan 16
SE-116 25 Stockholm
SWEDEN