ICEcat.biz, takeMS - ICEcat: tech brands focus on all-around e-channel, growing with 196% in 2008 despire recession

Store this angel in big sizeCEcat.biz, January 6, 2009. Despite the recession, the all-around use by e-commerce sites of the arch accessible agreeable archive ICEcat added in 2008 by 196% to 380 actor artefact data-sheet requests, worldwide. The recession, that affects Europe and the U.S., showed a arrest of the advance in Q4 2008. Currently, 160 top brands accept already become sponsor of the chargeless Open ICEcat archive which is broadcast worldwide, beneath an accessible agreeable authorization (OPL) in 22 apple languages. Today, there are about 4500 registered e-commerce sites who circadian download the xml archive to cover it in their shops, allegory or arrangement sites, or ERP environments. The amount of breath e-commerce ally in 2008 has added by 62% compared to 2007.

In Q4, 168 000 new tech articles were launched in the Western (U.S. & EU) markets, of a year absolute of 522 000. However, in Q4-2007 alone 56 thousand new tech articles were launched of a year absolute of 666 000. It seems that in the endure division of 2008, manufacturers accept approved to cope with the slow-down by dispatch up their addition in adjustment to accretion market-share.
The use of data-sheets aural Europe accounts for 87% of ICEcat's archive usage, of the added 13%, bisected comes from the U.S.

2009
The advance in the use of data-sheets in the U.S. goes so fast that in 2009 the U.S. will be the above antecedent of archive requests. In Europe, the German-speaking bazaar will anon be the a lot of active.

It is accepted that in 2009 the amount of brands in the accessible archive –currently 160- will abound to 250. In animosity of or acknowledgment to the recession, the online approach has an added boost: consumers are analytic online for bargains, alienated the concrete banker with its college prices. Further, Consumer Electronics manufacturers absolutely accompaniment their e-sales ambitions as it has become basal for them to advance revenues and margin. The online approach is now abundant added able than the acceptable retail channel.

Growth admitting recession
In Q4, a recession aftereffect is arresting in the advance of the amount of data-sheet requests that fell aback to 109% compared to the aforementioned aeon a year earlier, about bisected of the 2008 average. As ICEcat's attendance in added apple markets is mushrooming, we apprehend afresh a added advance in 2009 in the adjustment of 150 – 200% per annum. However, this year will be aswell a difficult one because added approach ally go bankrupt and business budgets are beneath pressure. On the added hand, ICEcat's accessible archive band-aid provides an befalling for extenuative agreeable costs, and and abutting a high-growth e-commerce channel, said architect Martijn Hoogeveen. “We are consistently advance and our business and sales teams has angled in admeasurement in the endure months. We ambition to aggrandize our bazaar administration in Europe to the U.S. and claiming the accustomed parties. Even in Japan we are traveling to acquaint our accessible archive in 2009. Japan is still the world’s additional better economy. From the BRICs we don’t apprehend too abundant in the abbreviate appellation because of the abridgement of capital e-commerce infrastructures, although Chinese are online already the better accent community. We apprehend that China's ICEcat-share in 2009, will be 4%, bifold of what it is now."

About ICEcat
ICEcat is an absolute common administrator of artefact content, allotment of iMerge BV. Today, there are added than 450 000 artefact data-sheets of added than 3000 brands, abundantly declared in 22 apple languages. The data-sheets are acclimated common in added than 4500 websites: online shops, ERP systems, allegory sites, acquirement systems and added applications. Open ICEcat is a activity on the base of the Open Content License Agreement (OPL) by which artefact agreeable from 160 top technology brands are broadcast for chargeless (see: icecat.co.uk/menu/partners/index.htm)

ICEcat.biz (iMerge BV)
Leidse Rijn 15
3454PZ DE MEERN
The Netherlands
www.icecat.biz/
Martijn Hoogeveen
martijn@icecat.biz
M+31654256476
Skype martijnjh