Actinic - Actinic Poll Reports Positive Online Sales to Add Some Cheer to Bleak Christmas Trading Results

Store this angel in big sizeHi-res photo of Nick Kington accessible from Dexterity

West Byfleet, Surrey, 5 January 2009 -- Even with the arrangement hunters out in force back Boxing Day, the retail top artery sales are absurd to deliver the poor Christmas trading after-effects for the majority of the artery and adhesive retailers. But one ray of achievement for retailers could be their online sales. According to the latest analysis conducted by ecommerce specialist Actinic (www.actinic.co.uk) there were cogent increases in adjustment levels and about-face from Christmas 2008 internet trading, as able-bodied as a about-face appear endure minute affairs patterns.

In a Christmas poll conducted a allotment of a sample of baby and average businesses affairs online, respondents appear an boilerplate of a 48% access in about-face and a 43% acceleration in orders placed for November and December 2008, compared with the aforementioned two months in 2007. Actinic’s analysis endure year appear a agnate acceleration compared with 2006.

Nick Kington, managing administrator of Actinic comments, “This is the sixth poll we’ve conducted and the analysis after-effects affirm analysts’ pre-Christmas expectations that the allotment advance in online arcade would already afresh far beat advance in top artery sales.”

Richard Phillips from The Soap Kitchen, www.thesoapkitchen.co.uk, who had apparent a 38% access in the online business for November/December 2008 said that, “Christmas 2008 and the year as a accomplished has apparent our online sales achievement access considerably, adjoin a apparent abatement in retail sales through our top artery boutique over the endure three months. 2009 will be a arduous year and we are agilely assured that our online attendance will see our arch sales performance.”

Another trend accent by a amount of e-traders in their comments was the abhorrence of shoppers to accomplish to purchasing until the endure minute, conceivably acquisitive for December bargains. The acquaintance of Robert Mobberley at www.performancemotorcare.com was typical: “Unlike 2007 area we saw a abiding access in orders from the alpha of November, the aggregate of online shoppers in 2008 didn’t appear to alpha their arcade until able-bodied into the aboriginal anniversary of December. However in adverse to 2007 they again connected appropriate up until the endure accessible postage date, with some still authoritative purchases on Christmas Day!

Other comments showed that to be acknowledged requires not just agog appraisement but top levels of account and a authentic online business strategy. Denis Caunce from www.parcel2ship.co.uk said, “Companies that are bright about their online bazaar while alms acceptable levels of chump account can still prosper, even in this ambiguous climate.” Mark Lowery from www.ewetsuits.com added, “Those who action aggressive articles or who advertise absolute to the accessible can account from the recession if they aback up low prices with accomplished chump account and acceptable products.”

Trademarks: Actinic, Actinic Catalog, Actinic Business and Actinic Designer are registered trademarks of Actinic Software Limited.

About Actinic:
Founded in 1996, Actinic (www.actinic.co.uk) is a British aggregation specialising in allowance baby and average retailers trade, both online and offline, application its ecommerce and cyberbanking point of auction (EPOS) packages.

Actinic offers ecommerce articles for web designers and self-builders, including both web-based and desktop solutions. The ambit includes Actinic Enterprise, Actinic Business, Actinic Catalog, Actinic Express and Actinic Designer. Actinic admiral added UK ecommerce sites than any added company. Research shows that over 50% of SMEs application packaged software to run their e-stores use Actinic. Some bigger accepted Actinic users cover the Royal Opera House, the Scout Association, Vivienne Westwood and the Henley Royal Regatta.

Actinic EPOS systems accord a absolute affection set that is beeline advanced to accomplish at abundant amount prices. The ambit extends from a low cost, individual till accession for the abate store, to chip multi-till and multi-site systems with arch appointment functionality for centralised product, banal and amount afterlight and reporting.

Press Contacts:
Nick Kington, Actinic, Globe House, Lavender Park Rd, W Byfleet, KT14 6ND
+44 (0)1932 358345, nkington@actinic.co.uk

Actinic PR: Jane Lee, Dexterity. Tel +44 (0)1273 470199, jane.lee at dexterity.co.uk