Goldmedia GmbH - Number of online radios grows rapidly: currently about 2,000 in Germany

* New online radio address appear by Goldmedia
* Five-fold access in online radio offerings back 2006
* 4/5 advertisement alone online, 1/5 are abide streams by FM radio stations
* Forecast for 2013: about 21m German online radio users per day
* Average circadian use of online radio at the end of 2008: 73 minutes
* High business abeyant admitting absence of compatible “currency” for advertising

Berlin, Munich, 23. July 2009. The amount of German online radio stations has acutely risen in the accomplished years. By April 2009, there were 1,914 online radios. By the end of 2009, the amount will access to approx. 2,200 – a five-fold access in stations back 2006 (when there were about 450). Nearly four fifths of German online radio stations are accessible alone on the internet. The others are abide streams of FM radio stations (so alleged advertisement streams). Online radio presents cogent opportunities for FM stations. They can extend their ambit and access absolutely new ambition groups through specialised web offerings. By now, over 120 online channels from FM radio stations abide in Germany.

With the advertisement of “Webradio Monitor 2009”, the Bavarian authoritative ascendancy for bartering broadcasting / BLM and Berlin action adviser Goldmedia present a absolute bazaar overview of providers, use, scope, and ad acquirement a allotment of German online radios. The abstraction is based aloft all-encompassing primary abstracts research, through surveys of all online radio providers in Germany, conducted from May to June of 2009.

Based aloft a large, adumbrative sample of German online radios, Goldmedia estimated that they had 7.5 actor users per day at the end of 2008. Through massive advance of broadband internet and an accretion amount of online radio offerings, the user akin will ascend to about 21 actor by 2013. As this takes place, online radio will win accretion affability for the ad industry. However, standardised achievement abstracts to affirm ad capability and certificate the bazaar bearings is still missing.

The accepted ambit of online radios varies significantly, demonstrating the advance abeyant of the online radio market. According to Goldmedia analyses, the streams of the bounded FM radio stations ability up to 8,000 users daily, and the state-wide broadcasters ability up to 125,000, depending on how able-bodied accepted they are. Highly acknowledged online-only streams are accessed up to 500,000 times daily.

Based on provider responses, online radios are listened to for an boilerplate of 73 account per day. At 91 minutes, the advertisement streams of FM broadcasters accept a audibly best use per day than online-only channels, which boilerplate 64 minutes. The online radio providers surveyed apprehend an boilerplate circadian use of 147 account by 2012 and a stronger alignment of acceptance behaviour for online-only offers and for FM radio streams.

Quotes from the authors
Stefan Sutor, Director of the Radio Department in the Division Programme of the BLM
“’Online Radio Monitor 2009’ abstracts the acceptation online radio alert has already gained. Radio and internet are accomplished complements. This is approved by the growing acceptance abstracts and accretion online radio offerings as able-bodied as by the abundant internet radio activities of the acceptable radio broadcasters.”

Dr. Klaus Goldhammer, Managing Director of Goldmedia GmbH
“By now, online radio can be accessed anywhere with an internet connection: at home, at work, on one’s adaptable phone, and in the car. Among the a lot of arresting trends in the internet radio bazaar are bigger visualisation and personalisation. Channels like Last.fm or Putpat appearance the administration the online radio bazaar is headed for the future.”

Marcel Piopiunik, abstraction columnist and adviser of Goldmedia GmbH
“As an ad medium, online radio have to be abstinent with harder numbers. The internet provides the achievability of barometer its exact scope. But up to now, there hasn’t been a compatible bill for internet radio ambit that’s acclimatized in the market. As our analysis shows, the providers themselves are borderline about the adapted achievement abstracts for online radio.”

Source: All advice acclimated in this columnist absolution comes from “Webradio Monitor 2009”. The abstraction was undertaken on account of the Bavarian authoritative ascendancy for bartering broadcasting (BLM). “Webradio Monitor 2009” provides an overview of the German online radio bazaar and quantifies use through primary abstracts research, cartoon from a analysis of all online radio providers (1,319). The abstraction includes bazaar and abeyant analyses as able-bodied as a categorisation of internet radios according to brand and blazon of offerings.

Methodology of Study: In the aeon from May to June 2009, Goldmedia surveyed 1,319 German providers (with a absolute of 1,914 online radio stations) on the amount of times their alive agreeable was accessed. The analysis participants appear that their online radio channels ability an boilerplate of 3,933 users per day. This sums to a absolute circadian ambit of 7.5 actor German online radio users. This amount includes all acceptance from aural and alfresco of Germany and aswell users who accessed the base assorted times. For this reason, it is not accessible to accomplish a absolute allegory with user surveys on internet radio use, like the ARD/ZDF online abstraction or the Bavarian radio appraisal (Funkanalyse Bayern).

Since 1998, Goldmedia has provided civic and all-embracing audience with high-quality consulting and analysis casework in the fields of media, ball and telecommunications. Goldmedia offers: all-embracing analyses of markets and competitors; forecasts and cardinal consulting services; the accomplishing of new business models; and consulting for restructuring accomplished companies, including M&A processes in the acreage of accumulated finance. Goldmedia Group: Goldmedia GmbH Media Consulting & Research, Goldmedia Sales & Services GmbH and Goldmedia Custom Research GmbH. The company's arch appointment is in Berlin, Germany.

Press Contact for Goldmedia GmbH
Dr. Katrin Penzel, Tel: +49-30-246 266-0, Katrin.Penzel@Goldmedia.de
Further advice and cartoon can be downloaded here: www.Goldmedia.de

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