Dr. Klaus Goldhammer, Managing Director Goldmedia-HoldingStore this angel in big sizeThe Berlin-based media consultancy GOLDMEDIA has founded GOLDMEDIA-Holding to aggrandize even further. (Goldmedia.com). The new captivation aggregation is the awning for all activities of the altered Goldmedia companies and for accepted and -to-be shareholdings. For added than ten years, Goldmedia has provided civic and all-embracing audience with top above consulting and analysis casework in the fields of media, ball and telecommunications.
Today, Goldmedia-Holding GmbH consists of Goldmedia GmbH Media Consulting & Research, Goldmedia Sales & Services GmbH, Goldmedia Custom Research GmbH and shareholdings of blaetterwald gmbh. (www.blaetterwald.org)
“We accept founded the new captivation for cardinal reasons", says Dr. Klaus Goldhammer, managing administrator of Goldmedia-Holding. “On the one duke side, we ambition to synergize activities but on the added hand, we ambition to aggrandize by demography shares in added companies.” One archetype is blaetterwald gmbH, a start-up aggregation in Berlin, which specializes in allegory media advantage of business.
The history of Goldmedia GmbH began in 1998 with Dr. Klaus Goldhammer as the aboriginal architect of the aggregation annex Goldmedia GmbH Media Consulting & Research. The alignment offers all-embracing analyses of markets and agnate competitors, creates forecasts and provides cardinal consulting services. In 2004, Goldmedia Sales & Services GmbH was accustomed to abutment media companies by allegory their circuitous sales processes and developing business and administration concepts. The third aggregation of the group, Goldmedia Custom Research GmbH (founded in 2007), combines the advanced spectrum of ability in the acreage of account analysis as able-bodied as bazaar and assessment research. In 2008, Goldmedia became a affiliate of the European Media Consulting Association (EMCA), which is an all-embracing consulting arrangement (www.emca.tv).
Goldmedia-Holding’s arch appointment is in Berlin, Germany. Other departments of Goldmedia are anchored about Germany in Hamburg, Frankfurt, Munich and Dusseldorf. Dr. Klaus Goldhammer, the architect of Goldmedia, is aswell the managing administrator of the new holding. The operational business charcoal in the easily of alone companies.
Goldmedia consistently publishes multi-client letters in the agenda and alternate media field. Current examples are the studies TV Shopping in Europe, Mobile TV 2012, Mobile Life 2012, IPTV 2012 and Digital Signage in Europe.
Goldmedia GmbH Media Consulting & Research
Since 1998 Goldmedia has provided civic and all-embracing audience with top above consulting and analysis casework in the fields of media, ball and telecommunications. Goldmedia offers: all-embracing appraisal of markets and competitors; forecasts and cardinal consulting services; the accomplishing of new business models; and consulting for restructuring accomplished companies, including M&A processes in the acreage of accumulated finance. Goldmedia-Group: Goldmedia GmbH Media Consulting & Research, Goldmedia Sales & Services GmbH and Goldmedia Custom Research GmbH. The company's arch appointment is in Berlin, Germany. Goldmedia is a affiliate of the all-embracing arrangement European Media Consulting Association – EMCA. www.emca.tv www.goldmedia.com
Goldmedia GmbH Media Consulting & Research
Oranienburgerstr. 27
10117 Berlin
Tel.: +49-30-246 266-0
Fax: +49-30-246 266-66
info(at)Goldmedia.de
Goldmedia: Dr. Katrin Penzel, Communications Director
Katrin.Penzel@Goldmedia.de
2009年12月16日星期三
Goldmedia GmbH - Cashing in on IPTV
Loss/ accumulation from operation of absolute IPTV platformStore this angel in big sizeBerlin 23 June 2009. The bazaar advance for Internet Protocol Television (IPTV) is crucially abased on the bread-and-butter activity of business models. This is apparent in “IPTV 2014. Business models and prognoses for IPTV platforms in Germany, Austria, and Switzerland”, the latest abstraction by Berlin-based consulting aggregation Goldmedia (Goldmedia.com).
Today, IPTV platforms are primarily operated by the ample civic broadband providers such as Deutsche Telekom (Germany), Swisscom (Switzerland), and Telekom Austria. The architecture and operation of an absolute IPTV belvedere is economically viable alone for telecom companies with at atomic 2.5 actor broadband customers.
Revenues from TV casework abandoned do not accomplish IPTV an adorable business archetypal for telecommunications providers. Even for the ample arrangement operators, IPTV makes bread-and-butter faculty alone afterwards the accoutrement of subscriber agitate and advance of chump abject are taken into account.
A top amount of above is absolute for IPTV’s success. Technical start-up difficulties and problems with the account can bound abate above and advance to added chump loss. Without chump advance and accretion of new customers, IPTV will abide a subsidised undertaking, even a allotment of the ample telecommunications companies (see chart).
IPTV can aswell be assisting for abate companies if they bazaar above-mentioned offerings. This alleged “reselling model” is achievable for companies with alone 250,000 broadband customers. To present, however, such offerings accept advance alone minimally in the GSA arena (Germany, Switzerland, and Austria). Relevant examples can be begin alone in Switzerland. They are accessible actuality because of accordant agreement of copyright. (1)
“Whether the investment in IPTV is advantageous for a provider aswell depends on the all-embracing action of the company“, says Goldmedia adviser and IPTV able Mathias Birkel. “The development of the networks all-important for IPTV demands a top akin of investment. At present, few casework crave such a ample bandwidth (16 Mbit/s) as IPTV does. That will change in the future, though. If a aggregation affairs abiding accomplishing of casework with top bandwidths, the costs of arrangement development for IPTV are beneath and compensated for over time. Moreover, top bandwidths are an important appropriate affection in antagonism today.”
Key Findings:
* New Goldmedia abstraction on the advantage of IPTV business models in Germany, Austria, and Switzerland
* With at atomic 2.5m antecedent broadband subscribers: breach even of absolute IPTV belvedere afterwards 5 years
* Economic success through abridgement of subscriber agitate and chump growth
* Alternative business models for baby telecommunications providers
Chart: Loss/profit from operation of absolute IPTV platform
(1)If TV programmes are receivable via earthbound manual aural Switzerland, they may be transmitted to added civic networks.
About this research:
The analysis in this columnist absolution is taken from Goldmedia’s new report: “IPTV 2014. Business models and forecasts for IPTV-platforms in Germany, Switzerland, and Austria.” This is the third Goldmedia abstraction which analyses the development of IPTV in Germany, Austria and Switzerland. The address discusses the altered business models and strategies adopted by IPTV platforms above the GSA-region (Germany, Switzerland, and Austria). In the report: Complete overview of all IPTV casework in Germany, Switzerland and Austria, analyses of the altered business models, costs for architecture and operation of an IPTV belvedere including analyses of breach even and ROI, five-year anticipation on IPTV costumers in GSA till 2014.
Authors: Mathias Birkel, Dr. Klaus Goldhammer, Michael Schmid, Dr. André Wiegand
Report is accessible alone in German. (40 ppt-charts)
For added advice amuse contact:
Goldmedia GmbH: Dr. Katrin Penzel, Tel: +49-30-246 266-0, Katrin.Penzel@Goldmedia.de
Please acquisition added advice and archive for downloading: www.Goldmedia.com
About Goldmedia:
Since 1998, Goldmedia has provided civic and all-embracing audience with top above consulting and analysis casework in the fields of media, ball and telecommunications. Goldmedia offers: all-embracing analyses of markets and competitors; forecasts and cardinal consulting services; the accomplishing of new business models; and consulting for restructuring accomplished companies, including M&A processes in the acreage of accumulated finance. Goldmedia-Group: Goldmedia GmbH Media Consulting & Research, Goldmedia Sales & Services GmbH and Goldmedia Custom Research GmbH. The Company's arch appointment is in Berlin, Germany. www.Goldmedia.com Goldmedia is a affiliate of the all-embracing arrangement European Media Consulting Association – EMCA. www.emca.tv
Goldmedia GmbH | Oranienburger Str. 27 | 10117 Berlin-Mitte | Germany
Tel. +49-(0)30-246 266-0 | Fax: +49-(0)30-246 266-66 | www.Goldmedia.com
Today, IPTV platforms are primarily operated by the ample civic broadband providers such as Deutsche Telekom (Germany), Swisscom (Switzerland), and Telekom Austria. The architecture and operation of an absolute IPTV belvedere is economically viable alone for telecom companies with at atomic 2.5 actor broadband customers.
Revenues from TV casework abandoned do not accomplish IPTV an adorable business archetypal for telecommunications providers. Even for the ample arrangement operators, IPTV makes bread-and-butter faculty alone afterwards the accoutrement of subscriber agitate and advance of chump abject are taken into account.
A top amount of above is absolute for IPTV’s success. Technical start-up difficulties and problems with the account can bound abate above and advance to added chump loss. Without chump advance and accretion of new customers, IPTV will abide a subsidised undertaking, even a allotment of the ample telecommunications companies (see chart).
IPTV can aswell be assisting for abate companies if they bazaar above-mentioned offerings. This alleged “reselling model” is achievable for companies with alone 250,000 broadband customers. To present, however, such offerings accept advance alone minimally in the GSA arena (Germany, Switzerland, and Austria). Relevant examples can be begin alone in Switzerland. They are accessible actuality because of accordant agreement of copyright. (1)
“Whether the investment in IPTV is advantageous for a provider aswell depends on the all-embracing action of the company“, says Goldmedia adviser and IPTV able Mathias Birkel. “The development of the networks all-important for IPTV demands a top akin of investment. At present, few casework crave such a ample bandwidth (16 Mbit/s) as IPTV does. That will change in the future, though. If a aggregation affairs abiding accomplishing of casework with top bandwidths, the costs of arrangement development for IPTV are beneath and compensated for over time. Moreover, top bandwidths are an important appropriate affection in antagonism today.”
Key Findings:
* New Goldmedia abstraction on the advantage of IPTV business models in Germany, Austria, and Switzerland
* With at atomic 2.5m antecedent broadband subscribers: breach even of absolute IPTV belvedere afterwards 5 years
* Economic success through abridgement of subscriber agitate and chump growth
* Alternative business models for baby telecommunications providers
Chart: Loss/profit from operation of absolute IPTV platform
(1)If TV programmes are receivable via earthbound manual aural Switzerland, they may be transmitted to added civic networks.
About this research:
The analysis in this columnist absolution is taken from Goldmedia’s new report: “IPTV 2014. Business models and forecasts for IPTV-platforms in Germany, Switzerland, and Austria.” This is the third Goldmedia abstraction which analyses the development of IPTV in Germany, Austria and Switzerland. The address discusses the altered business models and strategies adopted by IPTV platforms above the GSA-region (Germany, Switzerland, and Austria). In the report: Complete overview of all IPTV casework in Germany, Switzerland and Austria, analyses of the altered business models, costs for architecture and operation of an IPTV belvedere including analyses of breach even and ROI, five-year anticipation on IPTV costumers in GSA till 2014.
Authors: Mathias Birkel, Dr. Klaus Goldhammer, Michael Schmid, Dr. André Wiegand
Report is accessible alone in German. (40 ppt-charts)
For added advice amuse contact:
Goldmedia GmbH: Dr. Katrin Penzel, Tel: +49-30-246 266-0, Katrin.Penzel@Goldmedia.de
Please acquisition added advice and archive for downloading: www.Goldmedia.com
About Goldmedia:
Since 1998, Goldmedia has provided civic and all-embracing audience with top above consulting and analysis casework in the fields of media, ball and telecommunications. Goldmedia offers: all-embracing analyses of markets and competitors; forecasts and cardinal consulting services; the accomplishing of new business models; and consulting for restructuring accomplished companies, including M&A processes in the acreage of accumulated finance. Goldmedia-Group: Goldmedia GmbH Media Consulting & Research, Goldmedia Sales & Services GmbH and Goldmedia Custom Research GmbH. The Company's arch appointment is in Berlin, Germany. www.Goldmedia.com Goldmedia is a affiliate of the all-embracing arrangement European Media Consulting Association – EMCA. www.emca.tv
Goldmedia GmbH | Oranienburger Str. 27 | 10117 Berlin-Mitte | Germany
Tel. +49-(0)30-246 266-0 | Fax: +49-(0)30-246 266-66 | www.Goldmedia.com
Goldmedia GmbH - Number of online radios grows rapidly: currently about 2,000 in Germany
* New online radio address appear by Goldmedia
* Five-fold access in online radio offerings back 2006
* 4/5 advertisement alone online, 1/5 are abide streams by FM radio stations
* Forecast for 2013: about 21m German online radio users per day
* Average circadian use of online radio at the end of 2008: 73 minutes
* High business abeyant admitting absence of compatible “currency” for advertising
Berlin, Munich, 23. July 2009. The amount of German online radio stations has acutely risen in the accomplished years. By April 2009, there were 1,914 online radios. By the end of 2009, the amount will access to approx. 2,200 – a five-fold access in stations back 2006 (when there were about 450). Nearly four fifths of German online radio stations are accessible alone on the internet. The others are abide streams of FM radio stations (so alleged advertisement streams). Online radio presents cogent opportunities for FM stations. They can extend their ambit and access absolutely new ambition groups through specialised web offerings. By now, over 120 online channels from FM radio stations abide in Germany.
With the advertisement of “Webradio Monitor 2009”, the Bavarian authoritative ascendancy for bartering broadcasting / BLM and Berlin action adviser Goldmedia present a absolute bazaar overview of providers, use, scope, and ad acquirement a allotment of German online radios. The abstraction is based aloft all-encompassing primary abstracts research, through surveys of all online radio providers in Germany, conducted from May to June of 2009.
Based aloft a large, adumbrative sample of German online radios, Goldmedia estimated that they had 7.5 actor users per day at the end of 2008. Through massive advance of broadband internet and an accretion amount of online radio offerings, the user akin will ascend to about 21 actor by 2013. As this takes place, online radio will win accretion affability for the ad industry. However, standardised achievement abstracts to affirm ad capability and certificate the bazaar bearings is still missing.
The accepted ambit of online radios varies significantly, demonstrating the advance abeyant of the online radio market. According to Goldmedia analyses, the streams of the bounded FM radio stations ability up to 8,000 users daily, and the state-wide broadcasters ability up to 125,000, depending on how able-bodied accepted they are. Highly acknowledged online-only streams are accessed up to 500,000 times daily.
Based on provider responses, online radios are listened to for an boilerplate of 73 account per day. At 91 minutes, the advertisement streams of FM broadcasters accept a audibly best use per day than online-only channels, which boilerplate 64 minutes. The online radio providers surveyed apprehend an boilerplate circadian use of 147 account by 2012 and a stronger alignment of acceptance behaviour for online-only offers and for FM radio streams.
Quotes from the authors
Stefan Sutor, Director of the Radio Department in the Division Programme of the BLM
“’Online Radio Monitor 2009’ abstracts the acceptation online radio alert has already gained. Radio and internet are accomplished complements. This is approved by the growing acceptance abstracts and accretion online radio offerings as able-bodied as by the abundant internet radio activities of the acceptable radio broadcasters.”
Dr. Klaus Goldhammer, Managing Director of Goldmedia GmbH
“By now, online radio can be accessed anywhere with an internet connection: at home, at work, on one’s adaptable phone, and in the car. Among the a lot of arresting trends in the internet radio bazaar are bigger visualisation and personalisation. Channels like Last.fm or Putpat appearance the administration the online radio bazaar is headed for the future.”
Marcel Piopiunik, abstraction columnist and adviser of Goldmedia GmbH
“As an ad medium, online radio have to be abstinent with harder numbers. The internet provides the achievability of barometer its exact scope. But up to now, there hasn’t been a compatible bill for internet radio ambit that’s acclimatized in the market. As our analysis shows, the providers themselves are borderline about the adapted achievement abstracts for online radio.”
Source: All advice acclimated in this columnist absolution comes from “Webradio Monitor 2009”. The abstraction was undertaken on account of the Bavarian authoritative ascendancy for bartering broadcasting (BLM). “Webradio Monitor 2009” provides an overview of the German online radio bazaar and quantifies use through primary abstracts research, cartoon from a analysis of all online radio providers (1,319). The abstraction includes bazaar and abeyant analyses as able-bodied as a categorisation of internet radios according to brand and blazon of offerings.
Methodology of Study: In the aeon from May to June 2009, Goldmedia surveyed 1,319 German providers (with a absolute of 1,914 online radio stations) on the amount of times their alive agreeable was accessed. The analysis participants appear that their online radio channels ability an boilerplate of 3,933 users per day. This sums to a absolute circadian ambit of 7.5 actor German online radio users. This amount includes all acceptance from aural and alfresco of Germany and aswell users who accessed the base assorted times. For this reason, it is not accessible to accomplish a absolute allegory with user surveys on internet radio use, like the ARD/ZDF online abstraction or the Bavarian radio appraisal (Funkanalyse Bayern).
Since 1998, Goldmedia has provided civic and all-embracing audience with high-quality consulting and analysis casework in the fields of media, ball and telecommunications. Goldmedia offers: all-embracing analyses of markets and competitors; forecasts and cardinal consulting services; the accomplishing of new business models; and consulting for restructuring accomplished companies, including M&A processes in the acreage of accumulated finance. Goldmedia Group: Goldmedia GmbH Media Consulting & Research, Goldmedia Sales & Services GmbH and Goldmedia Custom Research GmbH. The company's arch appointment is in Berlin, Germany.
Press Contact for Goldmedia GmbH
Dr. Katrin Penzel, Tel: +49-30-246 266-0, Katrin.Penzel@Goldmedia.de
Further advice and cartoon can be downloaded here: www.Goldmedia.de
Goldmedia GmbH | Oranienburger Str. 27 | 10117 Berlin-Mitte | Germany
Tel. +49-(0)30-246 266-0 | Fax: +49-(0)30-246 266-66 | www.Goldmedia.com
* Five-fold access in online radio offerings back 2006
* 4/5 advertisement alone online, 1/5 are abide streams by FM radio stations
* Forecast for 2013: about 21m German online radio users per day
* Average circadian use of online radio at the end of 2008: 73 minutes
* High business abeyant admitting absence of compatible “currency” for advertising
Berlin, Munich, 23. July 2009. The amount of German online radio stations has acutely risen in the accomplished years. By April 2009, there were 1,914 online radios. By the end of 2009, the amount will access to approx. 2,200 – a five-fold access in stations back 2006 (when there were about 450). Nearly four fifths of German online radio stations are accessible alone on the internet. The others are abide streams of FM radio stations (so alleged advertisement streams). Online radio presents cogent opportunities for FM stations. They can extend their ambit and access absolutely new ambition groups through specialised web offerings. By now, over 120 online channels from FM radio stations abide in Germany.
With the advertisement of “Webradio Monitor 2009”, the Bavarian authoritative ascendancy for bartering broadcasting / BLM and Berlin action adviser Goldmedia present a absolute bazaar overview of providers, use, scope, and ad acquirement a allotment of German online radios. The abstraction is based aloft all-encompassing primary abstracts research, through surveys of all online radio providers in Germany, conducted from May to June of 2009.
Based aloft a large, adumbrative sample of German online radios, Goldmedia estimated that they had 7.5 actor users per day at the end of 2008. Through massive advance of broadband internet and an accretion amount of online radio offerings, the user akin will ascend to about 21 actor by 2013. As this takes place, online radio will win accretion affability for the ad industry. However, standardised achievement abstracts to affirm ad capability and certificate the bazaar bearings is still missing.
The accepted ambit of online radios varies significantly, demonstrating the advance abeyant of the online radio market. According to Goldmedia analyses, the streams of the bounded FM radio stations ability up to 8,000 users daily, and the state-wide broadcasters ability up to 125,000, depending on how able-bodied accepted they are. Highly acknowledged online-only streams are accessed up to 500,000 times daily.
Based on provider responses, online radios are listened to for an boilerplate of 73 account per day. At 91 minutes, the advertisement streams of FM broadcasters accept a audibly best use per day than online-only channels, which boilerplate 64 minutes. The online radio providers surveyed apprehend an boilerplate circadian use of 147 account by 2012 and a stronger alignment of acceptance behaviour for online-only offers and for FM radio streams.
Quotes from the authors
Stefan Sutor, Director of the Radio Department in the Division Programme of the BLM
“’Online Radio Monitor 2009’ abstracts the acceptation online radio alert has already gained. Radio and internet are accomplished complements. This is approved by the growing acceptance abstracts and accretion online radio offerings as able-bodied as by the abundant internet radio activities of the acceptable radio broadcasters.”
Dr. Klaus Goldhammer, Managing Director of Goldmedia GmbH
“By now, online radio can be accessed anywhere with an internet connection: at home, at work, on one’s adaptable phone, and in the car. Among the a lot of arresting trends in the internet radio bazaar are bigger visualisation and personalisation. Channels like Last.fm or Putpat appearance the administration the online radio bazaar is headed for the future.”
Marcel Piopiunik, abstraction columnist and adviser of Goldmedia GmbH
“As an ad medium, online radio have to be abstinent with harder numbers. The internet provides the achievability of barometer its exact scope. But up to now, there hasn’t been a compatible bill for internet radio ambit that’s acclimatized in the market. As our analysis shows, the providers themselves are borderline about the adapted achievement abstracts for online radio.”
Source: All advice acclimated in this columnist absolution comes from “Webradio Monitor 2009”. The abstraction was undertaken on account of the Bavarian authoritative ascendancy for bartering broadcasting (BLM). “Webradio Monitor 2009” provides an overview of the German online radio bazaar and quantifies use through primary abstracts research, cartoon from a analysis of all online radio providers (1,319). The abstraction includes bazaar and abeyant analyses as able-bodied as a categorisation of internet radios according to brand and blazon of offerings.
Methodology of Study: In the aeon from May to June 2009, Goldmedia surveyed 1,319 German providers (with a absolute of 1,914 online radio stations) on the amount of times their alive agreeable was accessed. The analysis participants appear that their online radio channels ability an boilerplate of 3,933 users per day. This sums to a absolute circadian ambit of 7.5 actor German online radio users. This amount includes all acceptance from aural and alfresco of Germany and aswell users who accessed the base assorted times. For this reason, it is not accessible to accomplish a absolute allegory with user surveys on internet radio use, like the ARD/ZDF online abstraction or the Bavarian radio appraisal (Funkanalyse Bayern).
Since 1998, Goldmedia has provided civic and all-embracing audience with high-quality consulting and analysis casework in the fields of media, ball and telecommunications. Goldmedia offers: all-embracing analyses of markets and competitors; forecasts and cardinal consulting services; the accomplishing of new business models; and consulting for restructuring accomplished companies, including M&A processes in the acreage of accumulated finance. Goldmedia Group: Goldmedia GmbH Media Consulting & Research, Goldmedia Sales & Services GmbH and Goldmedia Custom Research GmbH. The company's arch appointment is in Berlin, Germany.
Press Contact for Goldmedia GmbH
Dr. Katrin Penzel, Tel: +49-30-246 266-0, Katrin.Penzel@Goldmedia.de
Further advice and cartoon can be downloaded here: www.Goldmedia.de
Goldmedia GmbH | Oranienburger Str. 27 | 10117 Berlin-Mitte | Germany
Tel. +49-(0)30-246 266-0 | Fax: +49-(0)30-246 266-66 | www.Goldmedia.com
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