2009年12月16日星期三

Deutsche Card Services GmbH - Women Predominate in European Online Retail for the aboriginal Time

Pago Retail Report 2008 - appear by Deutsche Card Services - reveals all-embracing changes in purchasing and transaction behaviour

Cologne, 09 December 2008 - Women predominate in European online retail for the aboriginal time. 53.40% of all affairs were accomplished by women, 46.60% by men. This is the aftereffect appear by the Pago Retail Report 2008, which was just appear by Deutsche Card Services, a affiliate of Deutsche Bank Group. In the above-mentioned year men still had a advance of added than 11%. In adverse to added research, this address of "Purchasing and Payment Behaviour in Online Retail" is based on real-life acquirement affairs and not on the appraisal of acclamation and surveys. The Pago Retail Report is based on the appraisal of about 7.5 actor retail acquirement affairs candy through the Pago belvedere amid October 2006 and September 2007. The abstracts appraisal of purchasing and transaction behaviour and non-payment accident was accurate by experts from the University of Karlsruhe.

Weekend has bent up in all-embracing European retailing
German changeable online barter accept added their advance added than their counterparts in Europe as a whole. They boss retail at a amount of 55% against 45%. For comparison: Men advance in the UK (52% against 48%) and the blow of Europe (64% against 36%). There is aswell a gender alterity in agreement of the adopted canicule for online retail purchasing. Women adopt Wednesdays with 17.41% of their retail affairs while Mondays are men's favourite canicule (17.15%). This purchasing day has replaced Wednesday as amount one in all-embracing e-commerce. By the way, Saturdays are atomic adorable for both women and men, with a allotment of alone 10% according to the Pago Retail Report 2008. Generally, however, the weekend has bent up in European retail. In fact, consumers buy added in German shops on Saturdays than on Fridays (13.37% against 13.29% of all account transactions).

German consumers adopt alive hours for online shopping
What is the favourite time of the day for shopping? German consumers accomplish a lot of of their affairs (e.g. 59.74%) during alive hours amid 8am and 6pm - not alone in retail but aswell in all-embracing e-commerce. This amount beats its analogue for all-embracing e-commerce (53.10%), which aswell covers segments such as bank (gambling and action bets), casework (telecommunications and internet) and biking & entertainment. In the UK the alternative for appointment hours is even added accessible (64.48%). This was to be expected, as this aeon was aswell top in all-embracing e-commerce according to the Pago Report 2008.

"Erika Mustermann vs. John Smith"
German consumers' purchasing behaviour in online shops appreciably differs from UK consumers as the allegory of "the archetypal German" with "the archetypal Brit" demonstrates. For example, "Erika Mustermann" prefers acclimation her new winter boots for about EUR 70 in a accepted German online boutique on a algid December Monday during her cafeteria time amid apex and 2pm. Whereas "John Smith from Sheffield" searches an online boutique for home ball on a Tuesday a few canicule afore Christmas just amid 2pm and 4pm and buys at atomic a carriageable music amateur for the agnate of about EUR 135.

Dutch consumers decidedly breath in European retail
According to the Pago Retail Report 2008 Dutch humans are a lot of breath in retail purchases as far as the blow of Europe is concerned, just abaft German and UK consumers. They accomplish a amount of 27.33% and rank advanced of the Austrian and French consumers, who are placed third in all-embracing European e-commerce. A attending at the infrastructural base in the Netherlands shows that their acceptable baronial is not astonishing: According to the ComScore appraisal 2008, 82% of the Dutch age-old aloft 15 are online - the accomplished admeasurement in all of Europe, 32.8% use DSL - the accomplished admeasurement all over the world.

Pago Retail Report 2008 is extending the after-effects of the Pago Report 2008
The Pago Retail Report 2008 differentiates amid consumers from Germany, the UK, the blow of Europe and countries alfresco Europe. Due to Deutsche Card Services' licensing across the merchants appear alone from European countries. That is why the aboriginal estimation of newer transaction methods such as giropay and Maestro becomes even added obvious. They accomplish arresting ante alfresco of Germany. Only retail shops which action assertive appurtenances and resemble acceptable mail-order businesses are included into the evaluation. So the Pago Retail Report is extending the Pago Report 2008, which deals with the all-embracing e-commerce and was appear beforehand in 2008.

The Pago Retail Report 2008 is accessible at a amount of EUR 250 (plus VAT). For added advice amuse appointment www.ecommerce-report.de.

About Deutsche Card Services GmbH:
Deutsche Card Services, allotment of Deutsche Bank's fast growing Global Transaction Banking ("GTB") business, extends the banknote administration of GTB. The new foundation offers all-embracing abounding account solutions for non-cash and agenda transaction affairs including all above acclaim cards, Maestro, cyberbanking absolute debit and giropay (German online transaction method) - all from a individual source. It builds on the longstanding ability and the absolute abstruse belvedere of Pago eTransaction Services. Tried and activated accident abuse systems ensure the smooth, abrupt and defended processing of cashless payments in e-commerce, mailorder business and Point-of-Sale retail. Unique online administration systems acquiesce barter common to accumulate clue of their affairs at all times.

www.deutsche-card-services.com

Note: Media assembly can get the Pago Retail Report 2008 chargeless of allegation aloft request. Please get in blow with the acquaintance being called below if you ambition to use the address for your work.

Get added advice from:

Deutsche Card Services
Marketing & Communications
Tobias F. Hauptvogel
Phone +49 221 99577-728, Fax +49 221 99577-8728
www.deutsche-card-services.com
E-Mail: pr.deucs@db.com

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