artegic provides ECRM for Europe’s arch automotive branch chain.
Auto-Teile-Unger (A.T.U) looks advanced to chip ECRM. With the advice of the ELAINE Online Dialogue Marketing Solution provided by ECRM specialist artegic (artegic.net) , A.T.U is absolutely amalgam email business in its chump affiliation management. Main focus is the administration of A.T.U adherence agenda holders, as able-bodied as the administration and account advice for its online shop.
Online chat business is a axiological allotment of the new cardinal administration of automotive banker and branch alternation A.T.U. With email-supported campaigns, A.T.U is planning to added aggrandize its ecommerce about-face and bigger abutment business at point of sale. Basis for the customised advice is the ELAINE Online Direct Marketing technology. The arrangement presented A.T.U with a well-developed and awful integratable solution, which enables absolute abstracts barter amid the online boutique and the axial chump administration systems. Existing and abeyant customersin altered areas can now be targeted and managed holistically and individually.
Automated and individualised chat marketing
The cold was the architecture of an absorption orientated and absolutely timed chat business during the chump lifecycle. Primary ambition groups are the subscribers of the ATU.de newsletters, the holders of the A.T.U card, as able-bodied as the barter of the A.T.U online shops.
A.T.U is planning to gradually aggrandize its ascendancy of the online chump assimilation via artegic’s chip solution. Emails are beatific via artegic’s certified abstracts centre.
Comprehensive chump dialogue
The automated assurance of sales options enables A.T.U to ambition barter in a actual absolute way. Automated notifications on account intervals, TÜV, ASU or reminders for appropriate melancholia maintenance, such as winter/summer tyre changes accomplish able use of accessible sales opportunities. At the aforementioned time, this event-specific advice will be accepted as a accordant and affable service. The advantage of printable coupons makes the success of the campaigns assessable all the way to point of sale. The automated activation of A.T.U agenda holders offers customers, for example, acceptance to the accepted point antithesis of their A.T.U agenda account.
In accord with artegic, A.T.U aswell developed an all-embracing administration of the abstracts acceptance agreements. Consent is obtainedin a connected and targeted way above A.T.U’s added than 650 European stores, as able-bodied as online.
“With the ELAINE ECRM solution, A.T.U integrates the axial belvedere for the absolute and approaching chump chat in the channels email, RSS and SMS. Especially the use of the abounding abeyant of ecommerce and the absolute affiliation in CRM, EShop and accessory food are of cardinal accent to A.T.U. artegic supports us with reliable technology and fist-class know-how”, says Matthias X. Handschuh, Head of Ecommerce, Auto-Teile-Unger. Stefan von Lieven, CEO, artegic, highlights the allowances of consistent, web-based chat marketing: “We attending advanced to an agitative accord with A.T.U. In particular, the absolute integration, including benchmarking of the alone stores, shows the abeyant hidden in online absolute marketing.”
About artegic AG:
artegic AG is a consulting and technology provider for agenda chat marketing. It focuses on the advance of adherence and advantage of chump relations in online channels based on absolute analytic user profiles (customer intelligence).
With all-embracing assembly and 40 advisers in its German offices in Bonn and Cologne, artegic has developed client-specific ECRM strategies and has realised these via email, RSS and adaptable marketing.
As an associated aggregation of the Fraunhofer Gesellschaft, artegic draws on the ability of the latter, as able-bodied as the ability from abiding best convenance with all-embracing clients, such as RTL, AdLink, Schlecker, Web.de, Web.de, QVC, PC-Ware, apetito and the German Federal Ministries of Finance and Justice.
About A.T.U
Founded in 1985 by Peter Unger, A.T.U Auto-Teile-Unger is now German bazaar baton for all automotive services. The aggregate of able branch with chip automotive banker for about all car makes and the connected account are the cornerstones of its success. Approximately 1.7 actor barter accept already benefited from the A.T.U adherence card.
A.T.U Auto-Teile-Unger employs over 15,000 agents and has branches in Austria, the Czech Republic, the Netherlands, Italy and Switzerland.
Dreizehnmorgenweg 40-42
53175 Bonn
Tel: +49(0)228 22 77 97- 0
Fax: +49(0)228 22 77 97- 900
info@artegic.net
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