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2009年12月16日星期三

artegic AG - Flexible Campaign Planning and Social Media Publishing with the New ELAINE Technology

ECRM provider artegic presents its latest adaptation of the email business software ELAINE.

Technology provider artegic (artegic.net) introduces its latest adaptation of the ECRM software apartment ELAINE PXf. In accession to the absolute new bore for attack planning, this latest adaptation aswell stands out with its email aftereffect administration and its conception and administering arrangement for landing pages. Further, campaigns can now be broadcast via amusing networks and amusing media channels, such as Twitter.

artegic’s ELAINE apartment supports companies in all tasks of agenda absolute marketing. The simple affection sets cover the creation, abode management, sending and appraisal of able email, RSS and SMS mailings.

NEW: Perfect attack planning
One of the amount improvements of ELAINE expands its absolute attack planning management. The bore is primarily aimed at marketers. For alone campaigns, you can now plan and assets abode selections in advance. This serves to axle the business of angle abandoned campaigns with a authentic ascendancy of abundance and capacity.
In accession to the accepted contour data (e.g. age, gender, interests), it is now accessible in the alternative action to set priorities a allotment of the abode lists and accordingly absorb account preferences and occupancies in the planning process.
A bright agenda shows which lists are active if and how. And a configurable abundance administration prevents boundless targeting of the aforementioned contacts.

NEW: Integration and conception of landing pages
As an optimal accession to email and RSS campaigns, the new ELAINE adaptation offers the achievability to anon administer landing pages. Existing landing pages can be alien and new landing pages based on templates can be created anon in the ELAINE WYSIWYG editor. In appearance of the advanced ambit of adaptable end devices, this affection is aimed decidedly at the adaptable email business sector.

NEW: Social media business after time lossSocial media channels are axis into a added and added absorbing basic of online absolute business campaigns. As one of the aboriginal software solutions, ELAINE now allows you to anon accommodate amusing networks, such as Facebook or MySpace into absolute marketing. Flexible, automated publishing of agreeable is now accessible via absolute Twitter accounts. For this purpose, any amount of alone publishing mechanisms can be advisedly defined.

NEW: Marketing automation with multilevel follow-ups
Another amplification of the ELAINE arrangement is the new aftereffect management. Based on the user achievement and any changes in the user profile, accomplishments can now be predefined and automatically triggered by agency of a timeline. These accomplishments cover the sending of email or SMS mailings, as able-bodied as the automated modification of user profiles. This means, you can realise a commitment sequence, which is triggered according to a time slot, user acknowledgment or changes in the profile, e.g. chump amount or action index. By agency of the aftereffect management, automated reactivation, as able-bodied as the development of customers, for example, in the e-commerce activity aeon becomes possible. The altered options can all be advisedly accumulated in the new ELAINE version.

About artegic AG:
artegic AG is a consulting and technology provider for agenda chat marketing. It focuses on the advance of adherence and advantage of chump relations in online channels based on absolute analytic user profiles (customer intelligence).
With all-embracing assembly and 40 advisers in its German offices in Bonn and Cologne, artegic has developed client-specific ECRM strategies and has realised these via email, RSS and adaptable marketing.
As an associated aggregation of the Fraunhofer Gesellschaft, artegic draws on the ability of the latter, as able-bodied as the ability from abiding best convenance with all-embracing clients, such as RTL, AdLink, Schlecker, Web.de, Web.de, QVC, PC-Ware, apetito and the German Federal Ministries of Finance and Justice.

Dreizehnmorgenweg 40-42
53175 Bonn
Tel: +49(0)228 22 77 97- 0
Fax: +49(0)228 22 77 97- 900
info@artegic.net

artegic AG - A.T.U strengthens chump chat via email

artegic provides ECRM for Europe’s arch automotive branch chain.
Auto-Teile-Unger (A.T.U) looks advanced to chip ECRM. With the advice of the ELAINE Online Dialogue Marketing Solution provided by ECRM specialist artegic (artegic.net) , A.T.U is absolutely amalgam email business in its chump affiliation management. Main focus is the administration of A.T.U adherence agenda holders, as able-bodied as the administration and account advice for its online shop.
Online chat business is a axiological allotment of the new cardinal administration of automotive banker and branch alternation A.T.U. With email-supported campaigns, A.T.U is planning to added aggrandize its ecommerce about-face and bigger abutment business at point of sale. Basis for the customised advice is the ELAINE Online Direct Marketing technology. The arrangement presented A.T.U with a well-developed and awful integratable solution, which enables absolute abstracts barter amid the online boutique and the axial chump administration systems. Existing and abeyant customersin altered areas can now be targeted and managed holistically and individually.

Automated and individualised chat marketing
The cold was the architecture of an absorption orientated and absolutely timed chat business during the chump lifecycle. Primary ambition groups are the subscribers of the ATU.de newsletters, the holders of the A.T.U card, as able-bodied as the barter of the A.T.U online shops.
A.T.U is planning to gradually aggrandize its ascendancy of the online chump assimilation via artegic’s chip solution. Emails are beatific via artegic’s certified abstracts centre.
Comprehensive chump dialogue
The automated assurance of sales options enables A.T.U to ambition barter in a actual absolute way. Automated notifications on account intervals, TÜV, ASU or reminders for appropriate melancholia maintenance, such as winter/summer tyre changes accomplish able use of accessible sales opportunities. At the aforementioned time, this event-specific advice will be accepted as a accordant and affable service. The advantage of printable coupons makes the success of the campaigns assessable all the way to point of sale. The automated activation of A.T.U agenda holders offers customers, for example, acceptance to the accepted point antithesis of their A.T.U agenda account.
In accord with artegic, A.T.U aswell developed an all-embracing administration of the abstracts acceptance agreements. Consent is obtainedin a connected and targeted way above A.T.U’s added than 650 European stores, as able-bodied as online.
“With the ELAINE ECRM solution, A.T.U integrates the axial belvedere for the absolute and approaching chump chat in the channels email, RSS and SMS. Especially the use of the abounding abeyant of ecommerce and the absolute affiliation in CRM, EShop and accessory food are of cardinal accent to A.T.U. artegic supports us with reliable technology and fist-class know-how”, says Matthias X. Handschuh, Head of Ecommerce, Auto-Teile-Unger. Stefan von Lieven, CEO, artegic, highlights the allowances of consistent, web-based chat marketing: “We attending advanced to an agitative accord with A.T.U. In particular, the absolute integration, including benchmarking of the alone stores, shows the abeyant hidden in online absolute marketing.”

About artegic AG:
artegic AG is a consulting and technology provider for agenda chat marketing. It focuses on the advance of adherence and advantage of chump relations in online channels based on absolute analytic user profiles (customer intelligence).
With all-embracing assembly and 40 advisers in its German offices in Bonn and Cologne, artegic has developed client-specific ECRM strategies and has realised these via email, RSS and adaptable marketing.
As an associated aggregation of the Fraunhofer Gesellschaft, artegic draws on the ability of the latter, as able-bodied as the ability from abiding best convenance with all-embracing clients, such as RTL, AdLink, Schlecker, Web.de, Web.de, QVC, PC-Ware, apetito and the German Federal Ministries of Finance and Justice.

About A.T.U
Founded in 1985 by Peter Unger, A.T.U Auto-Teile-Unger is now German bazaar baton for all automotive services. The aggregate of able branch with chip automotive banker for about all car makes and the connected account are the cornerstones of its success. Approximately 1.7 actor barter accept already benefited from the A.T.U adherence card.
A.T.U Auto-Teile-Unger employs over 15,000 agents and has branches in Austria, the Czech Republic, the Netherlands, Italy and Switzerland.

Dreizehnmorgenweg 40-42
53175 Bonn
Tel: +49(0)228 22 77 97- 0
Fax: +49(0)228 22 77 97- 900
info@artegic.net

artegic AG - artegic’s success with ECRM at 1&1 Gruppe

artegic’s success with ECRM at 1&1 Gruppe

Bonn, July 16th 2009 - WEB.DE and GMX, the portals of the 1&1 Gruppe, are employing software solutions by ECRM provider artegic (www.artegic.de/eCRM/artegic-ECRM-EN/Homepage_ff.html) for simpler and added able administration of CRM campaigns.

Integrability as a key agency

The amount of integrability into absolute ERM, ERP, Web and business systems is one of the amount belief for success. Against this background, the capital claiming for artegic consisted in the bond of the altered GMX and WEB.DE systems, in accurate in appearance of the astronomic aggregate of abstracts to be confused in the applications.
artegic’s solutions appear with a ample amount of altered interfaces. Unique in this acreage is a accelerated acceptation interface (Fast Swap API), which can acceptation up to 30,000 abstracts sets per second. This is 120 times faster than the acceleration of added commensurable systems.

“High-performance band-aid and able consulting”

“artegic is one of the aboriginal credibility of acquaintance in the acreage of ECRM and has assertive us with its high-performance solutions and able consulting from the start”, states Andreas Hinrichs, Head of Onsite Marketing at WEB.DE GmbH.
Stefan von Lieven, artegic CEO, sees the company’s bazaar position adequate with this new relationship: ”I am actual blessed about WEB.DE’s and GMX’s choice. The accelerated appraisal action and the assurance of the applicant affirm our affirmation to be Germany´s bazaar baton in the acreage of accepted software for email and RSS marketing.”

Pictures:
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Über die artegic AG:
Die artegic AG ist Beratungs- und Technologieanbieter für digitales Dialogmarketing. Im Zentrum steht die Erhöhung der Loyalität und Profitabilität von Kundenbeziehungen in Online-Kanälen auf Basis übergreifender analytischer Nutzerprofile (Customer Intelligence).

Mit internationalen Vertretungen und rund 40 Mitarbeitern an den deutschen Standorten Bonn und Köln entwickelt artegic kundenspezifische E-CRM Strategien und realisiert diese über E-Mail-Marketing sowie RSS- und Mobile-Marketing.

artegic greift dabei als assoziiertes Unternehmen auf das Know-how der Fraunhofer Gesellschaft zurück, sowie auf die Expertise aus langjährigen Best-Practices mit internationalen Kunden wie RTL, AdLink, Schlecker, Web.de QVC, PC-Ware, apetito sowie den Bundesministerien der Finanzen und der Justiz.

Contact:
artegic AG
Dreizehnmorgenweg 40-42
53175 Bonn
Germany
Tel: +49(0)228 22 77 97- 0
Fax: +49(0)228 22 77 97- 900
www.artegic.de

PR contace:
pr://ip – Primus Inter Pares
Mauritzstraße 23
48143 Münster
Germany
T: +49 251 49095970
F: +49 251 49095972
M: presse@artegic.de