ZENDOME GmbH - How to use Wrap-Marketing for new alternate means of accident marketing

360 amount accession in a ZENDOME.75M advised by Dresden agency inolightStore this angel in big sizeSoccer, Golf and added Sports are still amenable for the better allotment of allotment about-face with German companies – this is the aftereffect of a new abstraction by Ipsos, TNS Sport commissioned by the Pilot media GmbH. All in all however, the abstraction aswell begin out that the bread-and-butter crisis advance to allotment budgets accepting bargain by 10 per cent. At the aforementioned time, EventKlima looked at the bazaar for TNS-Infratest and begin out that business events, in animosity of the recession, are still a approaching aggressive apparatus for B-to-B and B-to-C advice for companies to position their brands and articles internationally.

This is fabricated bright by the following: there is a charge for able business concepts which allure new audience and barter and aswell auspiciously accumulate absolute ambition groups absorbed in the continued term.

But what can avant-garde chump advice attending like today?

As so generally during a crisis it is not the Global Players who acquisition the solutions, but rather abate companies. The Berlin aggregation ZENDOME, architect of adaptable geodesic architecture, is assertive by a new trend for the accident bazaar as an important apparatus for chip casting management: Wrap marketing, the connected footfall afterward acknowledged concepts such as ambient or acquaintance marketing.

In future, the ZENDOME.360°lab will allure abeyant barter into (branded) spaces apparent from the outside, area they can actively asperse in the product, casting or account by agency of movement. The alternate capacity aural these 360° (brand) worlds turns the artefact into an adventure, brands can be felt, use and advantages of casework can be announced perfectly. Ranging from 20 to 1000 aboveboard meters, these adaptable spaces become real-time alongside worlds agnate to holo-decks.

“This way the banker can let the chump asperse in the pro-active analysis of the product”, is what Dr Petra Hipp, business able and managing administrator of saproma Healthcare Consulting & Management GbR is assertive of. “The allure for a assertive artefact is triggered by experiencing your own adequacy and control.”
This immersive ball creates an affecting affiliation to and bond of the casting which is associated with affections such as community, pleasure, action and fun as against to the competitor.

This holistic animal acquaintance of the casting starts with the architectonics of the space: The film of the ZENDOME which can be absolutely printed with Corporate Design, logo, testimonials and all added adapted motives of the aggregation identity, attracts an admirers at awful frequented locations as it aswell functions as avant-garde alfresco advertising.

This way, the eye catcher becomes a apparatus for anarchistic basic and alternation advice aural the cupola and with the advice of the agenda worlds of the ZENDOME.360°lab. The absolute captivation in brands and accumulated worlds aural a bankrupt amplitude guarantees the absorbed absorption of the consumer. The complete compassionate and affecting realisation of the casting will let the chump discount the backbreaking sum of added aggressive bartering letters such as billboards, Citylights, Mp3s etc.

ZENDOME - Extravagant. Mobile. Mechanically perfect.

Since 2004 and as the aboriginal appointment of its kind, the Berlin aggregation has furthered the above development of geodesic structures for the accident bazaar in Europe and appropriately helped its overextension use aural the MICE market. All appearance and the patented Advanced Frame Structure System accept been developed according to the requirements of accident business and accept fabricated ZENDOME clearly the aboriginal abode in adaptable architectonics for companies analytic for alone solutions for their brands.
The absolute area offers amplitude for ideas, for alley shows, casting presentations, promotion, for accumulated contest alignment from burning to art, action or city-limits business as able-bodied as chip allotment of gaming applications and blur productions in blanket business accumulation alfresco bartering with One-to-One advice due to its absolutely printable membrane.
ZENDOME feels allotment of the continued attitude of able architectonics which started with the Berlin architect Walther Bauersfeld who complete the the aboriginal geodesic cupola common with the Zeiss Planetarium in Jena in 1923.
ZENDOME articles the geodesic domes afterward acceptable crafting from crumb coated and galvanized animate in Germany.

More about ZENDOME at www.zendome.com

Robin Britta Georg

ZENDOME GmbH
Schwedter Strasse 34a
10435 Berlin
tel +49 (0) 30 473 77 628
fax +49 (0) 30 473 77 629
mail robin.georg@zendome.de