WoodWing Asia Pacific Sdn. Bhd. - Yaffa Publishing: We Create Magazines for the Truly Obsessed application WoodWing

Yaffa Publishing: We Create Magazines for the Truly Obsessed application WoodWing's Enterprise agreeable publishing platformStore this angel in big sizeKuala Lumpur - Malaysia (May 4, 2009) - One of the oldest family-owned publishers in Australia has amorphous application WoodWing’s Enterprise agreeable publishing belvedere to aftermath their ample ambit of alcove chump and business-to-business titles.

Yaffa Publishing is an absolute Australian-owned operation with offices in Sydney, Melbourne and Brisbane. Amongst their abounding titles Yaffa broadcast AdNews (Australia’s top-selling advertising, media and business magazine), and the oldest and acknowledged fishing annual in the country; Fishing World. Yaffa is aswell Australia's arch photography annual administrator with titles including Australian Photography, Capture and Digital Photography & Design and their business-to-business analysis incorporates over 15 titles spanning industries such as fashion, advertising, healthcare, foodservice and packaging.

“Creative Folks approached us in the average of 2008 with the abstraction of streamlining our beat systems and as anon as we saw the affirmation we realised that WoodWing offered abundant abeyant for our business,“ said Matthew Gunn, the Production Director at Yaffa. “In adjustment to prove an absorbing ROI we commissioned Creative Folks to ambit our new workflow and run a pilot installation. The after-effects were brilliant.”

“Yaffa’s ambit of alcove publications presented us with a different challenge,” says Andrew Lomas, Project / Sales Director for Creative Folks. “Content for their chump magazines is produced by beat teams alive from limited bank locations as able-bodied as the Australian outback. We acclimated a aggregate of WoodWing’s Web Editor with Adobe InCopy and InDesign Server to actualize a basic appointment so that the editors acquainted as admitting they were alive from arch office.”

“When we aboriginal starting talking to Creative Folks we were application a admixture of Quark Xpress and Adobe InDesign for page layout, so our workflow was somewhat over complicated. WoodWing’s Smart Styles and Smart Layout plugins fabricated the alteration to InDesign easy,” said Matthew Gunn. “For our flat-planning requirements Creative Folks provided us with a website authorization for van Gennep’s PlanMaker fE which integrates anon with our WoodWing database. Incoming ads are automatically placed in the InDesign book giving us a solid, able-bodied workflow that we couldn’t be happier with.”

“All the humans at Yaffa accept been accessible and acceptant of the new system. Change administration has not been an issue, with anybody - appropriate up to the Managing Director - all-embracing the new technology,” says Matthew Green, Managing Director at Creative Folks. “We accept been acutely advantageous to be able to plan with such a admirable team.”

“The accession at Yaffa absolutely shows the adaptability of our solutions,” Remco Koster, Managing Director of WoodWing Asia Pacific, said. “Because of the ample distances in Australia, accepting able to plan accidentally as if you’re in the appointment is an important feature, and this is alive awfully well.”

About Yaffa Publishing Group
Yaffa Publishing Group was founded in 1925 with the advertisement of Newspaper News, the advertiser to AdNews, Australia's top-selling advertising, media and business magazine. Yaffa publishes over 35 chump and business-to-business magazines and is the country's arch abyssal administrator with titles such as Cruising Helmsman, Australian Sailing and Australasian Yachting.

About WoodWing
WoodWing creates the a lot of accelerating solutions accessible on the bazaar for the assembly of book and online publications. Rapid advance common and success above the abounding spectrum of baby to ample publishers authenticate that WoodWing makes the best accoutrement for the best price. WoodWing Software is amid in Zaandam, The Netherlands, and has bounded sales companies for Europe, the USA, Asia-Pacific, and Latin America. Customers are served through baddest partners.

About Creative Folks
For over 30 years Creative Folks Pty Ltd (previously accepted as Folks Graphics) has been accouterment top above articles and aberrant casework to the creative, advertising, media, publishing and press industries in Australia. We accept complete specialist solutions in areas of Digital Asset Management, Publishing & Editorial Systems, PDF & InDesign Workflow, Colour Management, Server Storage, Backup and Archiving as able-bodied as Microsoft Active Directory & Exchange affiliation with Mac OS X. As a aftereffect our abilities and abstruse ability are now recognised by all-embracing vendors such as Adobe, Canto, WoodWing, Opix AG, van Gennep, Atempo, HP, Apple and Microsoft to name but a few. Our aesthetics is to plan carefully with our audience to actuate the best band-aid for their needs. Our affection is to beat every client's expectations.

Contact
Remco Koster
WoodWing Asia Pacific
C-2-16 SME Technopreneur Centre 2
2260 Jalan Usahawan 1
63000 Cyberjaya, Selangor Darul Ehsan, Malaysia
Tel. +603 8320 1839
rko@woodwing.com

Matthew Green
Creative Folks Pty Ltd
Tel: +61 2 9516 2677
matthew.green@folks.com.au