What's Up Interactive - Mitsubishi Electric and ASO Go to the Four Corners of the Globe to Launch New “Air Hunter” Microsite

Store this angel in big sizeAmes Scullin O’Haire (ASO) has launched a new advertisement attack and website for Mitsubishi Electric.

The attack appearance a drifting “Air Hunter” character, played by Steve McQueen’s son, Fred McQueen. In a alternation of commercials, he introduces humans to the aboriginal air they can get from Mitsubishi Electric’s ductless cooling and heating systems. These systems are different because they acquiesce added precise, energy-efficient cooling and heating – while clarification allergens from the air. And back they don’t crave ductwork, they can be installed calmly in any room, according to ASO Exec. Creative Director Patrick Scullin.

The “Air Hunter” themed website, www.mitsubishicomfort.com, is a analytical allotment of the attack accouterment consumers with an agreeable way to become accomplished on the all the appearance and allowances of the system. The site’s avant-garde action draws users absorption to specific affairs credibility of the product, including a “go green, not broke” area that data its above activity efficiency.

The website aswell makes it simple to locate across contractors who advertise and install the units.

ASO did the artistic and architecture plan with abetment from Atlanta-based Visual 23, an alternate architecture and development studio. The website was complete with awful editable, modular architecture, for simple updates to content. And it incorporates the latest alive video technology to actualize a accustomed “Sims” feel. It aswell uses a aggregate of 3D and Flash action to optimize performance.

Ames Scullin O’Haire is one of the fastest growing agencies in the southeast with $110 actor dollar in billings confined a agenda of audience including Food Lion, Mitsubishi Electric, Heartgard Plus, Manheim Auto Body Repair, The Atlanta Journal-Constitution and Barnsley Gardens Resort.

For 29 years, Mitsubishi Electric HVAC Advanced Products Division,
headquartered in Suwanee, Georgia, has been a arch banker of able air-conditioning and heating technology, bogus by its ancestor corporation, Mitsubishi Electric. The Division’s bazaar administration includes all of North America.

Ames Scullin O'Haire
245 Peachtree Center Ave NE, 23rd FL
Atlanta, GA 30303

Contact:Patrick Scullin