Visions New Media GmbH - Visions to relaunch Globetrotter.de on Magento

Store this angel in big sizeHamburg and Hannover, 18 June 2009 - Globetrotter Ausrüstung Denart & Lechhart GmbH, Europe's arch banker for alfresco and biking products, will undertake a complete relaunch of its absolute online boutique until February 2010. The project, which has been awarded to Visions, aims to accommodate a future-ready belvedere for the boutique and added advance the user experience. In the advance of the project, the absolute boutique – which is an centralized development – will be replaced with the Magento Enterprise Edition, a bartering accessible antecedent e-commerce platform.

Globetrotter anxiously evaluated the articles accessible on the market, both bankrupt and accessible source, as able-bodied as the achievability of developing a new centralized solution. Magento was called on the backbone of its appearance and avant-garde software architecture. In particular, the beat multi-store functionality provided by Magento is of absorbed to Globetrotter. This not alone makes it accessible to consolidate the basement of the Globetrotter and Jack Wolfskin Germany online shops, which is aswell operated by Globetrotter and was migrated to Magento beforehand this year by Visions. In addition, it improves the retailer's cardinal options by facilitating accelerated internationalisation and the following of nieche markets artlessly by abacus food to the absolute system.

„Globetrotter.de has been a acknowledged online boutique back 1996“, explains Thieß Rathjen, Globetrotter's Head of E-Commerce. „The website is now ability a absolute face-lifting – the aboriginal back our endure relaunch four years ago – so that it will be even added acceptable for our barter to use. This is aswell the foundation of the agitative appearance we plan to cycle out in the advance of the advancing year. Magento, with its modular architectonics and extensibility, is the appropriate belvedere for our approaching growth“.

Globetrotter will use the bartering Enterprise Edition to account from bigger aegis features, patching behavior and added functionality as able-bodied as architect support. The Enterprise Edition aswell facilitates the ascendancy over deployment processes appropriate by a boutique of this scale.

Visions provides all-encompassing consultancy and development casework to abutment the project, and a aggregate development ambiance that facilitates accord amid developers from the two firms. As allotment of the project, Visions provides training to centralized developers, allowance the aggregation to advance and extend their arrangement afterwards the launch.

The boutique will be hosted on a awful accessible array arrangement provided by COLT Telecom, which will be optimised for Magento by Visions application the Magnitude Scalability extension. This technology already admiral the acceleration and scalability ancillary of Visions' own array system. Magnamics, Visions' abstracts affiliation engine is aswell acclimated to hotlink the abundance with Globetrotter's new SAP system.

Globetrotter's online shop, accessible beneath Globetrotter.de, is amidst the a lot of acknowledged and better in the German market. Its specialisation on alfresco and biking products, accumulated with accomplished chump abutment and advice, has been adored with annoyed barter and abundant awards. In 2006, Globetrotter was called Distance Seller of the Year („Versender des Jahres“) and has back bigger its success further. In the 2008/2009 business year, Globetrotter's acquirement rose from 178 to 205 actor Euros, of which 75 actor were fabricated through the e-commerce channel.

The new online abundance is due to barrage in February 2010.

About Globetrotter

Live your dreams! Over the endure 30 years, Globetrotter adapted from a baby boutique accepted alone to assembly to Europe's better alfresco retailer. Founded in 1979 by Klaus Denart and Peter Lechhart as a two-man business, the aggregation today has over 1000 advisers and acquirement in balance of 200 actor euro. Globetrotter's brick-and-mortar food in Hamburg, Berlin, Dresden, Frankfurt, Cologne and Bonn action a unique, award-winning adventitious experience. The handbook, the foundation of our mail adjustment business goes through added than 1 actor printings anniversary year and presents 25 000 online autograph on 729 pages. The online presence, accessible at www.globetrotter.de, is our better shop, with added than 60 000 visitors daily, 50 000 chump reviews and abutting affiliation with our centralized IP-TV station, www.4-seasons.tv.

About Visions

Visions is an e-commerce consultancy with longstanding all-embracing experience, and has specialised in the Magento belvedere back January 2008. In accession to Magento Cluster Infrastructure, consultancy, training and workshops, Visions offers alone Magento solutions with affiliation to bounded ERP and banking systems. As a Magento Platinum partner, Visions has accurate the added development of Magento back the aboriginal beta versions and auspiciously deployed Magento systems for arch online retailers.

Visions new media GmbH
Dragonerstraße 30
30163 Hannover
Germany

Phone: +49 (0)511 2155482
E-Mail: magento@visions.ag
Web: www.visions-new-media.com/de/