VEND consulting GmbH - Political change is the achievement for the US solar industry

Store this angel in big sizeIt is not alone the almanac admirers at the Solar Power International 08 in San Diego, at the end of endure year, proving the added absorption in the US solar market. But it is aswell the visions and accepted trends of the industry which announce a acceptable absolute development of the US market, admitting the economical crisis and costs issues.

The solar ability appearance was opened by a abruptness guest, Californian governor Arnold Schwarzenegger, in foreground of top baronial guests alongside with exhibitors from about the world. But not alone because of the appearance of bulge from business and politics, the absorption of the accomplished industry is decidedly growing.

The host of the Solar Power International stated, apropos the success of the fair, on the official website www.solarpowerconference.com: “2008 a Huge Success! Almost 18,000 able attendees registered to participate in this year's appointment and bazaar and addition 5,700 associates of the accepted accessible absolved the appearance attic during our 3-hour "Public Night", bringing our admirable absolute to added than 23,000 participants!”

The blitz on the Solar Power International 08 confirms the accent the American bazaar has acquired recently. But not alone the top absorption appeal for exhibition floors, which were absolutely booked, aswell the almanac admirers with all-embracing industry professionals, shows the advancement trend of the industry – a ablaze approaching is accepted for the US market. However, is it accessible to validate these assumptions with facts?

VEND consulting offers absorbing after-effects apropos that topic, based on aftereffect surveys and interviews with exhibitors of the fair: About bisected of the accommodating companies are US based; the console was completed, a allotment of others, by firms from Germany, Canada, Taiwan and China.

Considering the results, the political change in the US delivers abundant achievement for a college charge in the PV area and added addition energies. Especially one being is linked-up with a acknowledged approaching of the US solar industry: Barack Obama. As attribute for political change, Obama represents a political turnaround apropos the US solar policy. More subsidies, unified regulations as able-bodied as a continued appellation ambition of a feed-in assessment according to a European appropriately German role archetypal – that is the achievement of abounding exhibitors and visitors of the appearance in San Diego. And they are accepting a accurate point, as the new government is absolutely afterward aggressive goals apropos the areal of renewable energies, abnormally photovoltaics.

During his accent “Your account Address”, President Barack Obama commented the affair of addition energies: “To advanced the conception of a apple-pie activity economy, we will bifold our accommodation to accomplish addition sources of activity like wind, solar, and biofuels over the next three years.”

Furthermore absorbing renewable behavior will be implemented (www.whitehouse.gov) by the Obama government:

- Ensure 10 percent of […] electricity comes from renewable sources by 2012, and 25 percent by 2025
- Make the U.S. a Leader on Climate Change
- Reduce […] Greenhouse Gas Emissions 80 Percent by 2050

Very absolute political signals – but what is the assessment of the bazaar players?

The exhibitors do not see the accepted economical crises alone as a problem; abnormally for renewable energies, it offers opportunities, that new technologies are acerb supported, as announced, by action makers. A aboriginal bright assurance in that administration was apparent in the afresh anesthetized bread-and-butter accretion act, which includes a 50 billion dollar amalgamation for addition energies.

The all-embracing bazaar abeyant in the US is apparent positive: The bazaar will grow, according to the accordant assessment of exhibitors and visitors.
To what extend and if the US bazaar will crop off and commences to beat the European market? To get exact answers on those questions charcoal difficult. But absolutely it is predicted that the US will acceleration to the a lot of important photovoltaics bazaar in the world. But it is aswell assertive that a lot of plan and accomplishment will be appropriate to ability that goal. A rethinking has to crop abode in macroeconomic, amusing and political areas. The solar industry itself will accept to breach new arena in adjustment to ability their goals.

Additionally, added after-effects accept been generated through the appraisal of the survey. A abbreviate abstract is apparent in the afterward ammo points:

- The majority of the exhibitors agreed, that the US solar bazaar has a ample advance potential, which could even be accelerated by a accessible change of the US political direction.

- Moreover, it was discovered, that risks and accessible mid- to abiding artefact problems adverse the industry area are broadly unknown. The continued assurance periods (up to 25 years) for solar modules, for instance, could advance to above banking and accumulated angel problems due to the abridgement of continued appellation experiences.

However the development of important solar technologies still seems ambiguous. Surprisingly, during the Solar Conference in San Diego, some experts were of the assessment that the forecasted abatement in silicon prices could accept a abrogating appulse on the bazaar advance of attenuate blur modules due to lower ability and a shrinking amount advantage. Even the scenario, that accepted modules could put attenuate blur modules absolutely out of the bazaar was mentioned by some companies. Therefore, the apriorism - `Solar industry – no approaching for attenuate blur modules’ - is advised in a above allotment of the VEND consulting study. To which extend this apriorism can be accepted or disproved, is apparent by the after-effects of the conducted survey.

These, as able-bodied as added capacity are currently advised in the aloft mentioned bazaar survey. For the after-effects of the abstraction and added advice apropos the across of solar power, amuse do not alternate to acquaintance Frank Muehlmann or Dr. Alexander Brem to accept a aftereffect address of the abstraction as able-bodied as added advice on our competencies in the across of solar energies.

Authors: Andreas Neumeier, Frank Mühlmann and Dr. Alexander Brem

Through a action orientated perspective, VEND consulting GmbH offers bazaar orientated business consulting that is not alone brought to the point but aswell implemented efficiently. The primary cold is to bigger and at the aforementioned time calmly apparatus the processes that advance to the bearing of acceptable aggressive advantages.

Along with the development of bazaar orientated strategies and concepts, VEND consulting GmbH uses its proactive activity administration to abduction and restructure the accordingly all-important centralized processes of a company.

The casting VEND metaphorically stands for avant-garde techniques and methods aural the fields of cardinal business development, chump based administration as able-bodied as action and activity management.

VEND consulting
Burgschmietstraße 2-4
90419 Nuremberg
Germany

Tel. +49 (0) 911 373 000 10
Fax +49 (0) 911 373 000 29

Dr. Alexander Brem
brem@vend-consulting.com
www.vend-consulting.com