v-Fluence Interactive - The Death of Print – top and basal bi-weekly publications online access ranked

(St. Louis, MO – April 2, 2009) Predictions of the afterlife of the American bi-weekly are actualization with greater frequency, alternating with the absolute annihilation of several able-bodied accepted dailies. Interactive bazaar analysis able Jay Byrne explores aspects of why the Internet is assault book – even as added acceptable account publications move online – in an analytic annotation accessible at www.v-Fluence.com.

Using online analysis from v-Fluence Interactive, the firm’s CEO shows how a lot of acceptable publications abort to bigger monetize agreeable online as they accept yet to absolute the basal mission of acknowledged Web publishing: Linking accordant agreeable with accordant audiences for added ROI opportunities for accordant advertisers.

v-Fluence analysis reveals how newspapers’ competitors are now added broadly authentic as all agreeable providers online, including consumer-generated media. The appraisal includes analysis into the top and basal above dailies if comparing circadian online visitors with circadian book circulation. Ranking the accumulated owners of assorted publications aural the top 50 circadian newspapers, v-Fluence reveals a lot of captivation companies appear to be consistently abortive online, others accept alloyed results, and alone a few are absolute above all publications.

Byrne counsels, “Monetizing agreeable via bartering and sponsorships requires bigger abutting that agreeable with accordant abeyant customers, either via Web 1.0 alternation or added adult Web 2.0 amusing interaction.”

Using a healthcare affair case abstraction involving asthma content, the v-Fluence appraisal compared the online access and agnate accordant bartering monetizing agreeable on top new media agreeable publishers compared with online newspapers. The New York Times online, for example, has added than 1.8 actor pages of asthma-related agreeable accessible – that’s 7,700 percent added than the 23,000 pages accessible from top-ranked Drugs.com. Yet Drugs.com enjoys a about changed 7,000 percent added access in this space. Drugs.com aswell appears to pay added absorption to contextual bartering placements than the Times. Sites like Drugs.com are afterwards at accomplishing what newspapers charge to do online: Visibly bond accordant agreeable with accordant admirers for accordant advertisers.

Research by v-Fluence in a ambit of affair areas finds boilerplate media agreeable afterimage and access rarely beyond 5 percent all-embracing influence; whereas, topic-specific portals that monetize their agreeable through targeted ads bond issues-focused consumers with accordant advertisers, frequently command greater than 25 percent afterimage and influence.

Full address on the afterlife of book available: www.v-fluence.com/blog/453/the-death-of-print.

v-Fluence Interactive
With locations in San Diego, St. Louis, Chicago, New York and Washington, DC, v-Fluence has been ranked as one of the fastest growing clandestine companies in America by Inc. Magazine. v-Fluence provides above brands and organizations the online analytics, action development and beheading they charge to be measurably acknowledged on the Web. For more, appointment www.v-fluence.com. Find us on Twitter twitter.com/vFluence and Facebook www.facebook.com/home.php#/pages/v-Fluence-Interactive/12109305732.

Susan Luke
susan.luke@v-fluence.com
877-835-8362 Ext. 2041