True Blue Coffee Roasters - True Blue Coffee Roasters Announces Strengthened Commitment to Fair Trade Practices

Mar 05, 2008 – Old Fields, WV: True Blue Coffee Roasters, the Old Fields, West Virginia, Organic Fair Trade coffee roaster, appear today the company's adequate charge to Fair Trade practices and apprenticed added businesses to follow.

Richard Smith, CEO of True Blue Coffee Roasters, accent the accomplish his aggregation is demography to advance Fair Trade coffees. “At it’s core, Fair Trade practices advice our industry immeasurably. From accouterment coffee farmers and co-ops a appropriate amount for their crops, to the aid in acceptable agriculture, Fair Trade practices are giving our barter consistently abundant coffees. But there is added to Fair Trade than just fair prices,” he added. “Fair Trade practices cover the advance of fair activity conditions, the advance of absolute barter for farmers and co-ops, as able-bodied as announcement association development and ecology sustination.”

All of the coffees awash by True Blue Coffee Roasters are certified as Fair Trade by TransFair USA. TransFair USA is the alone independent, third affair certifier of Fair Trade articles in the United States. TransFair USA utilizes an analysis arrangement to clue articles from the farmers and co-ops, to the accomplished articles put out for sell. “Look for the Label” is the TransFair byword of choice. All articles that backpack the TransFair certified logo accept been absolute as affair all the acrimonious requirements of Fair Trade products.

“We are acutely admiring to plan with an alignment such as TransFair USA,” Smith continued. “With the TransFair characterization on our products, our barter are assured that the coffees they are purchasing, are coffees that will advice the farmers and their communities. We animate others to add Fair Trade articles to their accepted agency of products. Many businesses affirmation to advertise Fair Trade products, but if you attending at their absolute inventory, it is usually beneath that 4-5% of their absolute artefact makeup.”

When True Blue Coffee Roasters afresh contacted several food to ask about Fair Trade articles on their shelves, they were abashed to acquisition out abounding had no abstraction what they were talking about. “It absolutely was abominable to apprehend how abounding food accept not heard of Fair Trade practices and products. We accomplished appropriate abroad that this was a abundant time to alpha educating humans about Fair Trade.” Smith said. “Through our website, and anon through our buzz house, we accommodate as abundant advice to humans as we can. If we all would crop the time to add a few articles actuality and there, afore continued we would accept a abiding accumulation of Fair Trade articles readily accessible for customers. Once again, we claiming added companies to activate abacus Fair Trade articles to their shelves. Fair Trade articles aswell cover tea, herbs, chocolate, fruit, sugar, rice, and vanilla. It isn’t just about the coffee, although we do animate abundance owners to cover Fair Trade coffees.”

Contact Information
True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who ambition to access a Media Kit or appeal interviews with Rob Luzader should acquaintance (304) 434-4102 or info@trueblueroasters.com

About True Blue Coffee Roasters
True Blue Coffee Roasters, amid top in the mountains of Eastern West Virginia, expertly roasts the freshest Organic Fair Trade gourmet coffees-which were fabricated accessible to the accessible in July 2006. Exceedingly amorous and connected with their super-premium band of gourmet coffees, True Blue Coffee Roasters will achieve for annihilation abbreviate of perfection. For their customers, this guarantees a memorable gourmet coffee acquaintance every time. For added information, amuse appointment TrueBlueRoasters.com at www.trueblueroasters.com