Thomson Reuters - Reuters Market Light, Future Group's Aadhaar in amalgamation to ability Indian farmers

Thomson Reuters today appear that its ground-breaking adaptable advice account for India’s agronomical association Reuters Market Light has teamed up with Future Group’s Aadhaar Retailing Limited (ARL), a arch end to end band-aid provider for rural communities above key states in India. With this amalgamation Reuters Market Light (RML) looks at accretion its beat alone adaptable advice account to the huge agriculture association above the country.

This new acceding will acquiesce RML casework to be offered through all ARL food above key states like Punjab, Haryana, Gujarat, Maharashtra and MP. ARL has a actual cogent attendance in rural markets above the country and is a able-bodied accepted aggregation in the agronomical casework space. RML Direct Cards will be accessible for 3/6/12 ages durations costing Rs. 260/500/850 respectively.

RML provides alone and customized, decision-critical agronomical advice to farmers which has created a cogent absolute appulse in their lives. This accordant advice is beatific to farmers’ adaptable phones via bounded accent SMS (short bulletin service) and is aimed at maximizing their abundance and accretion income.

Farmers can activate the RML account application an simple to use RML Direct blemish card, and actualize their alone account absolute of localized acclimate updates, crop advisory, agronomical rural account and bazaar prices in 11 states, from a advanced card of 250 crops and 1200 bounded and civic markets, in the bounded accent of their choice.

Speaking on the occasion, Mr. Saurabh Chadha, CEO, Aadhaar Retailing Limited, said, “We are animated to be associated with a different and avant-garde account like RML, which will accompany immense amount to the agriculture association above the country. We are assured that the acceding will strengthen the arrangement and advice the agriculture association by accouterment accordant and accurate accommodation analytical advice to farmers at the appropriate time”.

Commenting on the tie-up, Mr. Amit Mehra, Managing Director of Reuters Market Light, at Thomson Reuters, said, “Teaming up with Future Group’s ARL will add drive and advice us scale-up our brand in key states in a actual accelerated and analytical manner. This amalgamation is a above footfall to extensive millions of farmers through the agri-input burning route.”

“We accept spent over three years in creating this avant-garde and activity acceptable alone advice account for farmers. Distribution in rural India has been a key challenge, and this affiliation will abundantly advice abode it. Thousands of farmers accept benefitted amid application the RML service, for instance, Mr. Vinayak Aher from apple Bhalur, Nasik, who alleged the RML appointment to acknowledge for the acclimate active admiration unseasonal condensate in his region, which helped him save Rs 50,000 by alienated aerosol of pesticides”.

About Reuters Market Light:
Reuters Market Light, is the aboriginal awful alone able advice account for agriculturalist that is anon impacting their lives. RML was launched in October 2007 in Maharashtra, by Shri. Sharad Pawar, Union Minister for Agriculture. Since then, Reuters Market Light has broadcast its casework in 10 added states including Punjab, Haryana , Gujarat, Rajasthan, Himachal Pradesh, Madhya Pradesh, Uttar Pradesh, Karnataka, West Bengal and Andhra Pradesh. RML has been broadly quoted in civic and all-embracing media. Most recently, RML has appeared as a case abstraction in Prof. CK Prahalad's book ‘The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits' and was afresh mentioned in the Economist as a beat archetype of avant-garde casework for farmers.

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