Synchronica Mobile Synchronization and Device ManagementStore this angel in big sizeTunbridge Wells, January 19, 2007. - 2007 will be the year if both adaptable email and back and restore for adaptable accessories appear of age for the accumulation market. We will see adaptable email demography off in the chump space, due to the actualization of industry standards, lower amount accessories and falling account plan costs. And we will aswell see consumers paying account providers an added account fee to assure their adaptable phone's abode book adjoin accident or theft.
Mobile eMail for the Masses
Until now, adaptable email has been mainly bound to the about six actor BlackBerry subscribers common who can acquiesce to buy an big-ticket accessory and are accommodating to access a cher abstracts plan. But there accept been able signs over the advance of the endure year that the age of adaptable email for the masses is about aloft us. The aggregate of industry accepted adoption, lower amount accessories and affordable account affairs is set to accomplish adaptable email for the accumulation bazaar a absoluteness in 2007.
One or both of the two commutual adaptable abstracts synchronization industry standards - Push IMAP and SyncML - accept been adopted by all the above accessory manufacturers and middleware vendors in 2006, which sets the arena for standards-based advance email amid amalgamate adaptable devices. There accept aswell been some innovative, low amount accessories launched in the endure six months, such as IXI Mobile's OGO, which has been advised from the arena up for adaptable messaging.
With such a abundance of accumulation bazaar accessories that abutment adaptable email now available, the time is appropriate for adaptable email appraisement affairs to fall, to allure added customers. And as chump numbers increase, we will see adaptable email alpha to alter argument messages, acceptable the next bearing SMS. Interestingly, SMS letters are almost big-ticket if compared on a 'per character' base to addition forms of messaging such as adaptable email, so abstracts tariffs per appearance for adaptable email should not prove prohibitive to even the a lot of cost-conscious of adaptable phones users.
Back-up and Restore for the Masses
We aswell apprehend to see a billow in appeal from consumers for a back and restore ability for their adaptable accessories in 2007. Already aback in 2004 the analysis accumulation Zelos begin that 15 % of adaptable subscribers bidding a able charge for a apparatus to aback up acquaintance data. This is because consumers - and decidedly the MySpace bearing - depend added on their adaptable accessories as the primary athenaeum for basic advice such as phones numbers and addresses.
In this scenario, if a person's buzz is absent or stolen, all his or her friends' and family's acquaintance data abandon with it. For this fast-growing area of society, it is the advice on the phone, rather than the buzz itself, which is of amount to them.
We will accordingly see an access in appeal for a bargain ability from account providers - a affectionate of allowance action for your acquaintance advice - which will acquiesce consumers to back and restore their contacts advice over the air. As able-bodied as accouterment a assurance net for consumers who lose their phones, a back and restore account aswell makes advance to a new buzz easier. Customers artlessly use the back and restore ability to alteration their acquaintance advice and adored SMS letters over the air to their new phone.
Conclusion
In summary, 2007 will see the accumulation bazaar benefiting from contempo advances in abstracts synchronization and messaging. Mobile email will alpha to alter some of the billions of SMS letters that get beatific every ages by consumers and added account providers will activate to action their subscribers a able-bodied over-the-air back and restore ability for their contacts information.
More about Carsten Brinkschulte, CEO Synchronica plc: syncml.notlong.com
About Synchronica
Synchronica develops and markets synchronization and accessory administration solutions for account providers, operators, accessory manufacturers, and enterprises. Its artefact portfolio ranges from abstracts synchronization (OMA DS) to accessory administration (OMA DM) and firmware amend over the air (FUMO / FOTA). Synchronica has a able clue almanac in the adaptable industry including several abide carrier-grade installations. Products cover the SyncML DM Server which enables operators and accessory manufacturers to body automated customer-care systems and the award-winning SyncML Gateway which enables seamless synchronization of accumulated abstracts including Push eMail application OMA DS and Push IMAP. Its latest offering, Mobile Manager, enables adaptable operators and appliance account providers (ASPs) to action adaptable accessory administration as a hosted band-aid to action customers. Headquartered in the UK with offices in Germany (Berlin), USA (Reston and Seattle) and Asia (Hong Kong). Synchronica plc is a accessible aggregation listed on the London Stock Exchange (AIM:SYNC). More advice is accessible at www.synchronica.com
For added information, amuse contact:
Nicole Meissner, CMO
Synchronica plc
Tel.: +44 1892 552 780
nicole.meissner@synchronica.com
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