Superbrands UAE - Superbrands To Honour UAE’s Strongest Brands

Mike English, Director, Superbrands Middle EastStore this angel in big sizeThe world’s absolute adjudicator of branding to advertise ‘Brand of the Year’ at the Superbrands accolade event

Dubai, United Arab Emirates, June 25 2009: Superbrands, the absolute ascendancy and adjudicator of branding, today appear that they will be hosting a accolade accident to honour the UAE’s arch brands for their achievements and arete in branding at the Intercontinental Hotel in Dubai Festival City. The event, which will be captivated on June 28th, 2009, will aswell see the actualization of the 5th Edition of the Superbrands book as able-bodied as the advertisement of the abundant advancing ‘Brand of The Year’.

Speaking about the event, Mr. Mike English, Director, Superbrands Middle East, said, “We are captivated to host our fifth accolade accident to bless the success of the UAE’s arch brands, which are a allotment of the a lot of recognised brands in the world. This year, Superbrands were voted not alone by the casting board but aswell by online voting, which has broadcast the voting abject to about 3,000 business professionals. The casting with the accomplished account will be awarded ‘Brand of the Year’ at the event.”

Sixty four arch UAE brands, which met the acrimonious alternative belief set by the Superbrands Council, were awarded ‘Superbrand’ status. The Superbrands Organisation aswell alien the new voting arrangement area over 3,000 professionals were arrive to vote alternating with the Council. More than 1,160 arch UAE brands were denticulate by the Superbrands Council and invitees. The Superbrands voters evaluated and denticulate hundreds of brands accessible aural the UAE and the accomplished scoring brands were again appointed as Superbrands. Only brands that accomplish the akin of acceptance set by the absolute Superbrands Council are acceptable for admittance in the Superbrands UAE book, which traces the history and achievements of anniversary of the brands.

The Superbrands Council comprises individuals who accept apparent aberrant angled in business and who accept a absolute ability of the bazaar and methods of business. To be voted as a Superbrand by the Council is a able endorsement and affirmation for absolute customers, abeyant customers, the media, suppliers, investors and advisers of anniversary brand's aberrant status.

The Superbrands Organisation will bare the abundant coveted coffee-table appearance Superbrands book, which includes a two-page contour of anniversary of the Superbrands, at the Tribute event. “The brands featured in the book ambit from accumulated giants to FMCG brands. We are blessed to see so abounding of the UAE’s bounded brands included in the book alongside key all-embracing brands. Participation in the Superbrands book is by allurement alone and acknowledges the built-in backbone of the organisation and its casting value,” Mr. English adds.
The Superbrands accolade accident is set to be a accurate anniversary of abounding of the country's accomplished contour brands, and promises to abide up to its all-around acceptability as the "Oscars of Branding".

THE UNITED ARAB EMIRATES SUPERBRANDS COUNCIL (2009):

Mike English, Director Superbrands
H.E. Sheikha Lubna Al Qasimi, Minister of Foreign Trade
Colm McLoughlin, Managing Director, Dubai Duty Free
Piyush Mathur, Regional Managing Director MENA & Pakistan, The Nielsen Company Kim Redman, Regional Director, Middle East Council of Shopping Centres
Mishal Kanoo, Deputy Chairman, UAE & Oman, The Kanoo Group
John Brash, Managing Creative Director, Brash Brand Strategy & Design
Laila Suhail, Chief Executive Officer, Dubai arcade Festival
John Deykin, CEO - tmh / Freelance Broadcaster
Tawhid Abdullah, Managing Director - Damas
Mike Simon, Divisional SVP Corporate Communications, Emirates
Iain Potter, VP business - Home & Personal Care - Unilever North Africa & Middle East

ABOUT SUPERBRANDS UAE:
The Superbrands organisation is acclaimed common as accepting the absolute ascendancy and adjudicator of branding arete and is committed to paying accolade to aberrant brands and announcement the conduct of branding. The plan Superbrands does is recognised through their books, Events and Awards programmes, internet sites, analysis and through cogent all-embracing media and PR advantage in newspapers, magazines and on television and radio.
The Superbrands organisation was originally set up in London in 1994 area it appear the aboriginal Superbrands book. Since again it has broadcast its operations to 85 countries common including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.
Superbrands publishes a alternation of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands - authoritative the alternation of books the better accumulating of insights into some of the greatest brands in the world. To date over 10,000 alone brands accept been featured worldwide. For added advice on Superbrands, amuse appointment www.superbrands.com

Nirmala D'souza
P.O.Box 39261, Dubai, UAE
+971507343840