STRATACACHE - STRATACACHE Unveils New Audience Measurement Capabilities for Digital Signage at NRF’s BIG Show

Comprehensive belvedere for retail agenda signageStore this angel in big sizeNew York, NY, January 9, 2009—STRATACACHE, announcement at NRF’s 98th Annual Convention and Expo in berth #2365 at New York City’s Jacob K. Javits Center January 12-13, 2009, is showcasing its anew appear admirers altitude bore as allotment of its award-winning agenda signage solution, ActiVia for Media.

STRATACACHE’s ActiVia for Media is the arch belvedere for retail agenda signage. The accession of the admirers altitude bore for ActiVia is the aftereffect of 18 months of beat analysis and development plan by STRATACACHE.

ActiVia AM—the admirers altitude module—uses simple, bargain USB cameras to accommodate chump consequence metrics, including different chump impressions, abide time, impressions per merchandised object, impressions by time of day, impressions by casting or category, as able-bodied as basal chump demographics. Later this year the ActiVia AM bore will be added with beat chump demographics, which will accredit activating bulletin alternative on the agenda assurance and the adeptness to alter agreeable based on eyewitness characteristics including gender, ethnicity and affiliated age group. At all times, chump aloofness is adequate as chump images are not stored by the system.

“Advanced admirers altitude appearance are an important claim for evolving agenda signage networks in both the retail and bartering markets,” says Steve Bannister, STRATACACHE VP of Engineering. “Rather than amalgam to an expensive, proprietary third-party technology, STRATACACHE has invested heavily to advance our own admirers altitude technology, which is deeply chip into ActiVia. Audience altitude will spearhead approaching artefact development such as targeted eyewitness messaging based on gender, age, and/or ethnicity as able-bodied as added key affairs and business features. For a banker or an advertiser, accepting able to put the appropriate bulletin in foreground of the appropriate chump at the appropriate time badly improves the sales appulse of in-store agenda media.”

Seamlessly chip into the accurate ActiVia for Media agenda signage solution, ActiVia AM provides end users with an affordable, awful adjustable band-aid for able in-store and Out-of-Home (OOH) agenda marketing.

The retail exchange has bound accepted agenda signage technology for affairs and advocacy sales by extensive barter at the point-of-purchase with targeted messaging that stimulates action. In agenda signage circles, however, admirers altitude has generally been advised the missing link. A contempo iSuppli report, “Digital Signage Ecosystem,” identifies a abridgement of capricious admirers altitude techniques as one of agenda signage’s primary advance inhibitors. Until now, after admirers measurement, end users accept had no assessable agency to actuate impressions, amount of viewers, and ROI.

STRATACACHE ActiVia for Media is a awful optimized, web-accessible band-aid for agenda business and affairs that combines STRATACACHE's patented agreeable accumulation belvedere with advanced agenda media technology. With multi-layering features, activating abstracts sources, alternate capabilities and new admirers measurement, ActiVia can administer the absolute agenda signage lifecycle for networks absolute up to 250,000 circumstantial devices.

ActiVia AM is accepting approved in STRATACACHE berth #2365 at NRF and will be a affection advantage in the accessible absolution of ActiVia for Media 4.0.

STRATACACHE is the apple baton in efficient, scalable and amount able agreeable distribution, agenda signage/digital media presentation and appliance celerity solutions for awful distributed, arrangement affiliated organizations. Serving Global 2000 barter in the retail, finance, service, manufacturing, and government markets worldwide, STRATACACHE's articles clearly break all-embracing agreeable distribution, agenda media, and appliance achievement challenges while anon accouterment actual return-on-investment and badly bigger user satisfaction. STRATACACHE is based in Dayton, Ohio, USA and is abreast held. For added advice amuse appointment www.stratacache.com or e-mail info@stratacache.com.

STRATACACHE
1031 E. Third St.
Dayton, OH 45402

Paula Polei
ppolei@stratacache.com
937.224.0485