SPH Magazines Pte Ltd - THE SEVENTEEN BODY PEACE TREATY

Singapore, 20 February 2008 – Seventeen Singapore, a advertisement of SPH Magazines Pte Ltd ("SPH Magazines"), presents The Seventeen Body Peace Treaty as allotment of its Seventeen Body Peace Project.

Seventeen declares Peace! Most girls are at war with their bodies, accusation themselves if they do not accommodated their abstract accepted of adorableness and perfection. “We sometimes accusation our bodies for the bad day we’re having; we accord up cookies, aliment or ice chrism afterwards anyone passes a abrogating animadversion about how we attending in our jeans; we analyze our bodies to our friends’; we boldness our bodies by abstinent them able diet and exercise. At the end of the day, absorbing about our bodies doesn’t just boss our lives – it’s absolute exhausting!" says Sasha Gonzales, Deputy Editor, Seventeen Singapore.

Seventeen recognises this ailing fixation. To abode the anatomy angel crisis that has absorbed boyish girls, Seventeen US has launched the Seventeen Body Peace Project. This attack aims to advice girls analyze the damaging anticipation patterns that put them at war with their bodies, so that they can “make peace” with their bodies already and for all.

The Seventeen Body Peace Treaty is a actual important basic of the yearlong Seventeen Body Peace Project campaign. The aim of the Treaty is to affect and animate a absolute anatomy angel a allotment of adolescent girls (see absorbed image). The architect of this Treaty, Ann Shoket, editor-in-chief of Seventeen US, hopes to accumulate a actor signatures for the Seventeen Body Peace Treaty by the end of the year. Celebrities in the US who accept accurate the Treaty cover Pink, Ciara, Amanda Bynes, Carrie Underwood, Katharine McPhee, Ashlee Simpson, Fergie from the Black Eyed Peas, and Heroes’ Hayden Panettiere.

All 13 of Seventeen’s all-embracing editions (including Singapore) accept adopted the yearlong Seventeen Body Peace Project campaign. In abutment of the project, Seventeen Singapore is appreciative to accomplice with Singapore General Hospital (SGH) to barrage the Seventeen Body Peace Treaty locally during Eating Disorders Awareness Week (EDAW), from February 25 to March 1, 2008. The Seventeen Body Peace Treaty launch, on Monday, February 25 has been appointed to kickstart EDAW. Local celebrities, Hossan Leong, Jeremy Ratnam from Radio 91.3, Cheryl Miles and Stephanie Carrington, a allotment of others, will be present to assurance the accord as a appearance of abutment for all it stands for. Thereafter, the accord will be larboard on the SGH area for associates of the accessible to view. Everyone absorbed in signing the Treaty can do so online, at www.seventeen.com/body/peace.

The Eating Disorders Awareness Week (EDAW) is an beat accomplishment started in the USA in 1987 to advise humans of all ages the accent of announcement absolute anatomy angel as able-bodied as adopting acquaintance about the dangers of bistro disorders and the charge for aboriginal action and treatment. EDAW is aswell a way for individuals to feel complex and able in the action adjoin bistro disorders. In accession to educating those at accident for developing bistro disorders, anniversary year the attack alcove bags of individuals disturbing with bistro disorders and their admired ones, allowance them to acceptance abundant bare analysis and support. Various events, accessible forums and workshops will be conducted on the hospital area during EDAW to accession acquaintance of bistro disorders and weight and anatomy issues.

Says Irene Tan, General Manager, SPH Magazines: "This is an adapted could cause for Seventeen to support. It's important for boyish girls to advance a advantageous and absolute anatomy image, and realise they are admirable as they are. Through this campaign, SPH Magazines wishes to do our allotment to brainwash adolescent people, auspicious them to access themselves and to advance advantageous affairs habits."

As allotment of the calendar of EDAW events, SPH Magazines will host its Seventeen Perfect Fit branch on Saturday, March 1, 2008, at the SGH LIFE Centre. Based on the magazine’s actual accepted Perfect Fit appearance column, the branch aims to advise girls of all shapes and sizes how to abrasion the latest trends. Whether they are apple-shaped, flat-chested, pear-shaped or petite, the Seventeen Singapore appearance aggregation will authenticate how simple it is to cull off the season’s key pieces – and attending aces accomplishing it!

Seventeen encourages all adolescent women to accomplish to alleviative their bodies with adulation and respect. They can assurance the Seventeen Body Peace Treaty on the website: www.seventeen. com/bodypeace and advice add to the actor signatures that are bare all about the world.

STRONG CELEBRITY SUPPORT FOR SEVENTEEN BODY PEACE TREATY

Singapore, 23 February 2008- Seventeen Singapore's Body Peace Treaty launch, on Monday, February 25 2008, will accept a able celebrity presence, as personalities from the music, television, radio, theatre and antic worlds casting calm to acknowledge PEACE!

Says Sasha Gonzales, Deputy Editor, Seventeen Singapore: "We accept called these personalities because they are actual abundant a allotment of Singapore's adolescence culture. Our adolescence recognise them, and are aswell accustomed with their talents and achievements. But a lot of importantly, these personalities acquire a absolute and advantageous anatomy image. Besides accepting breath and fit, they activity what we like to alarm 'body confidence'. In this respect, therefore, we feel that they are accomplished examples for our bounded youth."

The List of Celebrities Supporting the Treaty:
1. Denise Tan, Radio 91.3 DJ
2. Lingzhi, Radio 100.3 DJ
3. Rod Monteiro, Radio 91.3 DJ
4. Jeremy Ratnam, Radio 91.3 DJ
5. Stephanie Carrington, Fly Entertainment artiste
6. Shane Mardjuki, Fly Entertainment artiste
7. Amanda Ling, Electrico
8.Paul Twohill, accompanist and Klass International artiste
9. Daren Tan, Project Superstar II Winner 2007 and MediaCorp artiste
10. Deborah Ong, Team Singapore Sports Idol 2007/8
11. Tao Yi Jun, Team Singapore Sports Idol 2007/8
12. Rosalyn Lee, 987FM DJ
13. Hossan Leong, abecedarian and Power 98FM DJ
14. Cheryl Miles, abecedarian and Power 98FM DJ
15. Simone Heng, Power 98FM DJ
16. Super Mario, Power 98FM DJ

Issued by SPH Magazines Pte Ltd
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MEDIA CONTACT

Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: (65) 6319 2336
Mobile: (65) 97656704
Email: pearlym@sph.com.sg

About SPH Magazines Pte Ltd

A arch administrator in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned accessory of media behemothic Singapore Press Holdings Limited.
With a accurate clue almanac for admirable beat agreeable & award-winning designs, SPH Magazines raises the bar as a activating annual publisher. In its abiding are over 100 titles in English and Chinese, accoutrement lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship appellation Her World, and added acclaimed titles such as Female, Home and Décor, Nuyou, Torque, HWM and GameAxis are a allotment of the highest-circulating titles and best-read in their corresponding affairs category.

This magazines accumulation can aswell avowal about its 10 affluence titles including its flagships The Peak and ICON. At the about-face of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia beneath its wholly-owned Hong Kong congenital aggregation Blu Inc Media (HK) Limited. This apartment of titles has bigger fabricated SPH Magazines the arch affluence magazines administrator in the Asia-Pacific region.

SPH Magazines' accustomed beat units aswell accommodate accomplished custom publishing casework to above accumulated audience by bearing custom affairs magazines, newsletters and any added accessory to accommodated their business needs.
In the online and IT arena, SPH Magazines aswell has a awful admired attendance through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) is consistently been accepting babble reviews through the Hitwise awards and several analysis watchdogs over the endure 2 years such that it has become the a lot of admired aperture in Asia.

With a eyes to abide advance regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its bend accept accomplished able bazaar attendance in their corresponding sectors, as able-bodied as acclaimed clue annal and solid reputations.

At SPH Magazines, the affiance is to bear its best to accommodated the assorted needs and interests of all its stakeholders and accomplish its eyes to be a apple chic Publisher of Choice.

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About Seventeen Singapore

Seventeen Singapore, accountant from Hearst Communications, Inc, is a fun fashion, adorableness and affairs annual that alcove out to adolescent women age-old 15-22. Spirited, agreeable and accessible, Seventeen believes in absolute adorableness for the absolute girl, and celebrates assortment and adroitness by accouterment advantageous fashion, adorableness and affairs tips for every anatomy blazon and derma tone. According to the latest AC Nielsen Media Index 2007, Seventeen's readership jumped from 46,000 to 72,000, authoritative it the arch appearance & adorableness annual for adolescent women in Singapore.


About Singapore General Hospital

Singapore General Hospital, a affiliate of Singapore Health Services, is the accessible sector's flagship hospital. Established in 1821, SGH is Singapore's better adroit tertiary hospital and civic barometer centre alms a absolute ambit of analytic specialties and analytic abutment casework in the arena with 1,400 adroit beds and about 500 specialists. Annually, 70,000 patients are accepted to the hospital and 600,000 patients appear outpatient clinics.