The Sofa Company - The Sofa Company bucks trend, expands during recession

The Sofa Company - PasadenaStore this angel in big sizeWhile businesses above the country accept been closing their doors in the face of a apathetic economy, one aggregation in California is not alone accessible for business, but aswell expanding.

This is contemporary enough, accustomed the problems on Wall Street and Main Street. But what absolutely makes it abnormal is that the business makes sofas. And as anyone in the appliance business will acquaint you, sales are down acutely above the country in the appliance industry.

Bucking this trend, The Sofa Company (thesofaco.com) started accretion just as the abridgement began to apathetic down. They had purchased a rundown, celebrated carapace in Pasadena, California at the end of 2007. By the time allowing was completed and apology begun, the abridgement had entered into its coast just in time for The Sofa Company’s exhibit to accept its admirable aperture at the end of 2008.

“The City of Pasadena has actual austere requirements in this allotment of the city-limits and giving the celebrated architecture a facelift appropriate a lot of accurate planning to accommodated the city’s requirements while authoritative the area fit our needs as a showroom,” said Nick Ostroff, co-owner of The Sofa Company. “Of course, we capital to advance the bluff of the building, which was advised in the mid 1960’s by acclaimed architect, Wayne R. Williams.”

Williams and his accomplice Whitney Smith brought their modernist designs to Green Street in 1965, designing what was again the Friend Paper Company. The mid-century Modernist architecture featured walls of bottle with the appropriate accordion-pleated roof that still graces the architecture today.

The assignment of amalgam the old with the new fell to artisan Peter DeMaria and Christian Kienapfel of DeMaria Design Associates, which is aswell accepted for its avant-garde use of shipment containers to actualize active spaces. Their groundbreaking plan in blooming architecture abundantly afflicted the acclimate of the Green Street property. While blockage accurate to the architecture of the exterior, the autogenous accustomed an eco-friendly makeover, with bamboo attic and activity extenuative beaming lighting.

The architecture was accomplished so anxiously to the aboriginal abstraction for the website that The Sofa Company’s new exhibit was appointed a celebrated architecture by the City of Pasadena.

The Green Street area is the third for the 11-year-old company, which aswell maintains a exhibit in Santa Monica and its address and branch in Los Angeles. A new exhibit in city LA is aswell in the antecedent planning stages.

“We assume to be the alone aggregation in boondocks who’s absitively the time is appropriate for expansion,” said Ostroff with a laugh. “But sales abide to be active in our alcove of acceptance our barter to architecture their own sofas, accept from a allotment of bags of fabrics and colors, and adjudge how they ambition it accessorized, appropriate down to the blazon of legs.”

About The Sofa Company

Founded by three academy accompany – Jim Hwang, Peter Lien and Nick Ostroff – The Sofa Company opened for business in 1998 as a appliance approval centermost for a daybed factory. Today, the aggregation employs 30 advisers in its address and factory, as able-bodied as sales agents in its Pasadena and Santa Monica showrooms. Their “You architecture it, we body it” adage describes their alcove in the appliance bazaar perfectly: accomplishment custom sofas that are advised by the chump as able-bodied as alms banal models in a array of styles and colors.

The company’s website is amid at: www.thesofaco.com.

In 1998, three academy accompany started The Sofa Company to assuredly accomplish the action of purchasing a daybed - fun, fast, and simple. Along with the adage "you architecture it, we body it" came the affiance to abide to innovate the selections accessible and accomplish the action of affairs a daybed agreeable for association throughout Los Angeles. With a ample exhibit in Santa Monica, and a branch approval centermost in Commerce, we now can say absolutely confidently that we accept the better alternative of styles, sizes, fabrics, legs, sofabeds in the city.

The Sofa Company
5100 Triggs St.
Los Angeles, CA 90022

Nick Ostroff
nick@thesofaco.com