Sponsorship and business consultancy Sine Qua Non International has put its years of business acquaintance into accounting anatomy with a new book alleged ‘Fast Track to Success: Marketing’.
Written by aggregation Director Chris Ritchie and appear by FT Prentice Hall, the book is one of six in the afresh launched Fast Track series, which is aimed at accouterment a absolutely absolute and astute administration resource.
The book provides a abundance of business ability and acquaintance in an calmly comestible form, advised as a best convenance adviser and a career development toolkit for beginners and accustomed marketers alike.
Ritchie draws on his enviable 25 years of acquaintance in the business and accumulated sector, as able-bodied as his accepted role as Director of Sine Qua Non International, which has bound developed itself into a key amateur in the technology and motorsport sectors.
Director of Sine Qua Non and Author of ‘Fast Track to Success: Marketing’ Chris Ritchie commented: “I am admiring to be able to put to acceptable use all my accumulated acquaintance over the years and to see the fruits of these efforts in Fast Track to Success: Marketing. The book is as abundant an addition to business newcomers as it is a must-have aid to accustomed marketers who charge to get aback to basics, decidedly in today’s climate. The barrage of the Fast Track alternation is accordingly able-bodied timed as businesses acquisition themselves atrocious to barb their way out of bread-and-butter despair. When purse-strings are tightened, business is generally a allotment of the aboriginal to feel the pinch, but business is our best weapon in the action adjoin the banking crisis. Much like the acceptation of our aggregation name, Sine Qua Non, Fast Track to Success: Marketing absolutely is artlessly indispensible.”
Former Chairman of The Chartered Institute of Marketing, Paul Gostick is aswell abounding of acclaim for the book: “Effective business is at the affection of every acknowledged business. In times of bread-and-butter turbulence there is consistently amazing burden to cut costs. But, paradoxically, this is absolutely the time to advance in business to crop bazaar allotment from the competition. Chris Ritchie’s book gives readers the accoutrement and acumen to bear that aggressive advantage for any business. It’s capital account for all able marketers”
Fast Track to Success: Marketing is accessible through Financial Times Prentice Hall, an banner of Pearson Education (www.pearson-books.com). More advice on the Fast Track alternation as a accomplished can be begin at www.fast-track-me.com.
Sine Qua Non International is a technology business aggregation specialising in acknowledging technology companies who are analytic to accomplish the a lot of of their business investments.
Sine Qua Non creates opportunities. Whether for a casting analytic to advance revenues and relationships or a rights holder analytic for acknowledgment or carnality versa, Sine Qua Non can advice by accouterment outstanding adventures with aberrant returns.
From action to activation and implementation, Sine Qua Non creates and manages casting affiliation for our audience in a ambit of sports and added advocacy areas which actualize disinterestedness and add value.
The aggregation afresh added its growing business with the addition of a absolutely chip Public Relations and Communications arm to bolster its accustomed sponsorship, accommodation and accident capabilities.
Chris Hughes
Communications Manager
Chiltern House
45 Station Road
Henley-on-Thames
Oxon RG9 1AT
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