Manchester, NH – Three of Gigunda Group’s campaigns took awards at the contempo Pro Awards Gala, including assorted ceremoniousness for the Duracell Power Lodge affairs and awards for the acclaimed Charmin Restroom Experience and the Stanley Works Experience. The PRO Awards, sponsored by Promo Magazine, are accustomed in 23 categories and admit outstanding accomplishment in advance marketing.
The Duracell Power Lodge was accustomed in the categories of Best Idea or Concept, Best Use of Event Marketing, and Most Innovative Communication Strategy. Honors for Best Idea or Concept are awarded to absolutely new promotional account or beginning interpretations of accustomed ideas, which the Duracell Power Lodge absolutely lived up to.
The ambition of the campaign, breath from November 24 through December 31, 2008, was to ability the iconic 2-0-0-9 numerals that ablaze as the affray drops on New Year’s Eve absolutely from animal power. Gigunda produced, managed and advance the technology architecture team.
Visitors to the Duracell Power Lodge rode on custom-fabricated snowmobikes, which acclimated rotary technology to abduction activity from the spinning caster while the bikes were pedaled. This activity was captured in the Duracell Battery Center and acclimated to ablaze the night’s big moment. More than 200 pedal hours account of activity powered the 2-0-0-9 numerals for 20 minutes.
Gigunda Group’s Charmin Restroom Experience was aswell accustomed in the Best Sampling Program or Trial Recruitment category. Winners in this chic approved able sales advance of a artefact or account by agency of sampling or trial. The third year of the Charmin Restroom Experience hosted added than 300,000 visitors amid Thanksgiving and New Year’s Eve in its Times Square location. The 12,000 square-foot accessible bathroom served one of the a lot of basal animal needs during the busiest time of the year and generated added than 464 actor media impressions.
The Stanley Works Experience accustomed ceremoniousness in the Best Campaign on a Budget category. Gigunda created the four-day Stanley Works Experience at the Texas Motor Speedway in Ft. Worth, Texas, to appoint consumers with the abounding ambit of Stanley products. The affairs showcased Stanley's portfolio of articles through a array of hands-on, product-focused activities in an accomplishment to aggrandize the acumen of Stanley from duke accoutrement to a aggregation that aswell makes automated accoutrement for oil rigs and aegis systems, one of which is acclimated at the White House.
According to Promo Magazine, the Pro Awards account the brightest strategies and a lot of avant-garde account for agreeable customers.
About Gigunda
Based in Manchester, New Hampshire, Gigunda Group is an avant-garde empiric business agency prides itself on accepting abstraction instigators and acumen experts. Gigunda has activated empiric programs such as the groundbreaking Charmin Red Cross of Restrooms attack in New York City and Tide Loads of Hope. In accession to P&G, Gigunda’s applicant agenda includes brands such as Sony, Yahoo, Activision, Kellogg’s, Nike, GlaxoSmithKline, Mars Snackfood and Stanley.
Last year, Promo Magazine called them the a lot of artistic agency in the United States. The aggregation has won added than 60 industry awards back 2007 and was accustomed with the celebrated P&G Family Care Inspiration Award in 2006.
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For More Information Contact
Stephanie McLaughlin
Savoir Faire on account of Gigunda Group, Inc.
617.899.2856
stephanie@savoirfaire-us.com
About Gigunda
Based in Manchester, New Hampshire, Gigunda Group is an avant-garde empiric business agency prides itself on accepting abstraction instigators and acumen experts. Gigunda has activated empiric programs such as the groundbreaking Charmin Red Cross of Restrooms attack in New York City and Tide Loads of Hope. In accession to P&G, Gigunda’s applicant agenda includes brands such as Sony, Yahoo, Activision, Kellogg’s, Nike, GlaxoSmithKline, Mars Snackfood and Stanley.
Last year, Promo Magazine called them the a lot of artistic agency in the United States. The aggregation has won added than 60 industry awards back 2007 and was accustomed with the celebrated P&G Family Care Inspiration Award in 2006.
SavoirFaire Marketing Communications
100 West Merrimack Street
Manchester, NH 03101
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