Samsung Electronics Co., Ltd - SAMSUNG LAUNCHES MAJOR ADVERTISING CAMPAIGN TO DRIVE ITS BUSINESS-TO-BUSINESS PRESENCE

Store this angel in big size•Launch of a new all-around bartering campaign, “Ctrl P”
•The attack will strengthen the Samsung casting a allotment of a business admirers and accession acquaintance of the company’s printer offering

Samsung Electronics has alien a new all-around bartering attack to strengthen its casting a allotment of a business admirers and accession acquaintance of the company’s printer offering.

Sydney, 5 December, 2008 – The campaign, “Ctrl P”, is allotment of a absolute business advance for Samsung’s press business, a key cardinal advance across for the company. “Ctrl P” stands for “easy manageability” of business customer’s press basement through Samsung’s press solutions.

Samsung has a actual able casting acceptability in the business-to-consumer (B2C) market, in accurate for its adaptable phones and televisions. Samsung has recognised that its alms for the business-to-business (B2B) bazaar is an across of cardinal advance and is focused on deepening the casting in this space, leveraging the success it has apparent in the B2C market. Samsung’s press business is spearheading its drive into the B2B amplitude and offers connected advance befalling and able bazaar potential.

Samsung’s press accessories and solutions portfolio are easy-to-use and accredit organisations to administer their press agile centrally, minimising maintenance, while alms greater ascendancy and abbreviation the amount of appointment printing. This comes to activity through the “Ctrl P” campaign, which addresses aloft and below the band activities, including online, press, banners and billboards, adopting acquaintance amidst IT accommodation makers. This attack is just one allotment of Samsung’s printer business accomplishment and is advised to abutment the company’s advance affairs in this market.

“Growing the printer business is a above focus for Samsung,” said Anthony Toope, Marketing Manager IT Division, Samsung Electronics Australia. He continued, “Samsung currently holds the additional position by bazaar allotment in the common laser printer industry and we are analytic to consolidate this backbone through cogent advance of the laser printer business. This attack is a key aspect of our advance ambitions for the press business and for company’s all-around casting strategy.”

In adjustment to abide this advance in the B2B printer market, the aggregation is advance heavily in its workforce and business efforts globally, calm with decidedly accretion its artefact and solutions portfolio. The “Ctrl P” attack will run in 14 all-around markets, Australia, Canada, China, North America, Russia and Singapore and eight European countries,.

The new Samsung Business website www.samsung.com.au/businessprinter provides advice for IT accommodation makers on; the Samsung artefact range, book solutions to advance workflow, agile management, IT administering tools, case studies, white affidavit and third affair reviews and awards.

Samsung Electronics Co., Ltd. is a all-around baton in semiconductor, telecommunication, agenda media and agenda aggregation technologies with 2007 circumscribed sales of US$103.4 billion. Employing about 150,000 humans in 134 offices in 62 countries, the aggregation consists of four capital business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognised as one of the fastest growing all-around brands, Samsung Electronics is a arch ambassador of agenda TVs, anamnesis chips, adaptable phones and TFT-LCDs. For added information, amuse appointment www.samsung.com.au.

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