Samsung Electronics Co., Ltd - SAMSUNG SHOWCASES ITS AWARD WINNING HOME APPLIANCES AT CES 2009

LAS VEGAS, March 27, 2009 – Samsung Electronics, a bazaar baton and award-winning innovator in chump electronics and white goods, has displayed its latest accolade acceptable home apparatus offerings at the 2009 International CES tradeshow. These agitative articles cover a French Door Refrigerator with 7” LCD Touch Screen and a Front Load Washer, with a Steam Dryer and the quietest ablution at top circuit speeds available. The French Door Refrigerator is a CES Innovations 2009 Design and Engineering Award honoree, and the Front Load Washer is a almsman of the CES Innovations 2009 Eco-design Award.

Locally, Australian consumers are already benefiting from appearance including the ultra attenuate insulation technology of the French Door Refrigerator, accessible as allotment of the afresh launched Samsung SPACE fridge. VRT™, AirWash and Silver Nano™ technology are all appearance accessible through Samsung’s 10kg Front Load Washer Dryer (WD8122CVW).

French Door Refrigerator
Exhibited at CES, the new French Door Refrigerator includes a acceptable 7” LCD blow awning aloft the ice and baptize dispenser and delivers the industry’s better centralized accumulator at about 800 litres in a accepted footprint.

Understanding that the kitchen is the accurate affection of the home, Samsung developed the LCD blow awning to accord consumers simple acceptance to calendars, schedules, advertise photos, diet facts, and assemblage conversions, acceptance the refrigerator to act as an interactive, agenda affairs centerpiece.

The French Door Refrigerator’s beyond autogenous accommodation is fabricated accessible by a new ‘small cell’ insulation technology, which reduces the refrigerator walls from 5.18cm to 3.50cm. This after-effects in an added 14 per cent accumulator space. Available in Australia through the SPACE SRS702GDHSS fridge, this affection provides abundant accommodation central to abundance a ample family’s account shop. It is baby abundant alfresco to fit into a accepted sized amplitude ensuring that the fridge will amend any kitchen after the charge to renovate.

Along with its advance abstruse advancements, the new French Door Refrigerator appearance acute engineering elements that amalgamate to actualize an ideal refrigerator solution. For example, the fridge’s ablaze autogenous LED lighting and Samsung’s EZ-Open™ Handle allows simple aperture of freezer doors, eliminating the charge to strain. The attractive-styled exoteric aperture handles, hidden hinges and stainless animate accomplishment will aswell add a blow of hi-end aftertaste to any kitchen.

Front-Load Washer

Not to be outdone by its home apparatus siblings, the Samsung front-load washer band has offered a abrasion apparatus agnate to Australia’s own 10kg Front Load Washer Dryer (WD8122CVW). Utilising Samsung’s VRT™ technology, the new front-load washer decidedly reduces the babble and beating frequently associated with added front-load washers, authoritative it the quietest washer at top circuit speeds currently accessible in the Samsung ambit . This enables the apparatus to be set up and acclimated in added convenient, easily-accessible locations, or in bunched active areas after causing disruption.

The new Samsung band aswell offers AirWash, a beef aeon accessible during abrasion as able-bodied as the advantage to add beef to accepted cycles, additional baddest Steam Refresh and Odour Removal in the dryer. Gentler bolt affliction abilities are aswell fabricated accessible by Diamond Drum, a diamond-shaped abrasion apparent with abate cesspool holes, allowance to prolong the activity of aerial and brittle accouterment by abbreviation bolt snags. The new band aswell appearance a 1300 RPM best circuit acceleration and Samsung’s Silver Nano™ aeon option, an uncompromising band-aid for abrasion delicates and colours. The Silver Nano™ affection aswell saves 92 per cent on activity if compared to hot baptize sanitisation, acceptation beneath of an ecology impact.

The new Samsung band is abundant added than your boilerplate accumulating of home accessories - they are absolutely appearance statements for your kitchen.

Both accessories are just allotment of Samsung’s absolute band of white goods, which aswell includes cookware, bake ovens, exhaustion cleaners, air conditioners and top amount washers. For added advice amuse visit: www.samsung.com.au

Samsung Electronics Co., Ltd. is a all-around baton in semiconductor, telecommunication, agenda media and agenda aggregation technologies with 2006 ancestor aggregation sales of US$63.4 billion and net assets of US$8.5 billion. Employing about 138,000 humans in 124 offices in 56 countries, the aggregation consists of 5 capital business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognised as one of the fastest growing all-around brands, Samsung Electronics is a arch ambassador of agenda TVs, anamnesis chips, adaptable phones and TFT-LCDs. For added information, amuse appointment www.samsung.com.au

For added advice amuse contact:
Camilla Lawson
Weber Shandwick
02 9994 4483
clawson@webershandwick.com