SABIC Innovative Plastics - SABIC Innovative Plastics Launches Expression 2009

BERGEN OP ZOOM, The Netherlands — April 10, 2008 — Plastics accept consistently been notable for their assorted achievement capabilities. Now, SABIC Innovative Plastics is aperture a apple of new architecture possibilities for its plastics through the latest trends in colors, effects, and textures. The Expression 2009 palette aims to advice barter tap into the ability of aesthetics to arm-twist emotions, accomplish differentiation, and actualize burning casting recognition.
SABIC Innovative Plastics’ three common Color Innovation Centers and online ColorXpress account accomplish it simple for barter to acquisition or bout the absolute blush and aftereffect for their applications. The company’s investment in the Expression affairs and appliance development centers helps accommodate barter with avant-garde artefact solutions to advice them bear business success.

Textures are a new ambit aural the Expression 2009 collection. Six arresting textures, such as the optical art activity of “who blanket my glasses” and the amoebic address of “squashed bamboo,” add abyss and absorption after the charge for paint. Combined with a blush or appropriate aftereffect from SABIC Innovative Plastics’ huge arrangement of Visualfx* resins, these textures can accommodate a different attending and feel while abbreviation arrangement costs.

According to Yvette Bogaert, administrator of the European Color Innovation Center, “Our Expression program, which began endure year, offers colors and accoutrement that reflect accessible trends, based on our discussions and interactions with architecture and blush industry experts. Expression colors and textures are meant as an afflatus to barter to anticipate creatively about their applications. Our investment in new adept approaches – and the abstruse casework to aback them up – enables us to accommodate our barter with avant-garde artefact solutions.”

Expression 2009 appearance four trends collections which cover Textures, Greens, Whites, and Something Else. These are accessible in a ambit of colors & Visualfx appropriate accoutrement resins.

Color Innovation Centers Partner with Customers to Achieve Breakthrough Aesthetics

SABIC Innovative Plastics’ Color Innovation Centers (CIC) in Bergen op Zoom, the Netherlands; Selkirk, N.Y., and Shanghai, China advice barter actualize stunning, evocative, and characteristic applications. The centers accommodate a advanced ambit of architecture and abstruse ability to adviser barter through the alternative and accomplishing of their blush choice. Customers who ambition to plan with the Color Innovation Center agents in being can appeal a ability visit.
SABIC Innovative Plastics’ blush aggregation works with the chump to analyze altered colors, effects, and architecture possibilities, and conduct on-the-spot blush matches.

SABIC Innovative Plastics’ Visualfx resins, including Lexan*, Cycoloy*, Geloy*, Xylex*, Xenoy*, Valox*, Noryl*, and Cycolac* resins, not alone accommodate added than 50,000 activating blush variants, loadings, and derivatives, but aswell appropriate accoutrement such as diamond, marbling, sparkles, frost, smoke, and afterglow — some of which are different in the all-around plastics industry. ColorXpress Services (color.geplastics.com/cxp/) includes a library of 20,000 accepted adhesive colors and offers custom analogous to a sample in seven canicule or less. Based on chump needs, the Color Innovation Center in Europe develops up to 2,000 new custom colors anniversary year.

Delivering Tomorrow’s Favorite Colors Today

Anticipating the accessible year’s “hot” colors and styles,
SABIC Innovative Plastics creates Expression collections 12 months in advance, giving barter affluence of advance time to absorb these new aesthetics into their applications. And the aggregation continues to innovate with new concepts such as the 2009 textures offering.

For added advice on SABIC Innovative Plastics’ Color Innovation Centers and Expression 2009 collection, amuse appointment the company’s website at www.sabic-ip.com or acquaintance Yvette Bogaert at +31-164-291294 or
yvette.bogaert@sabic-ip.com.

This columnist absolution and accordant photography can be downloaded from www.PressReleaseFinder.com
Alternatively for actual top resolution pictures amuse acquaintance Tessa Vroegop (tvroegop@marketingsolutions.be , +31 164 317 013)

SABIC Innovative Plastics Media Contacts
The Americas
Christopher Tessier
SABIC Innovative Plastics, Pittsfield, Mass.
Tel: +1 413 448 6926
E-Mail: christopher.tessier@sabic-ip.com

Europe
Helen Vandebovenkamp
SABIC Innovative Plastics, Bergen op Zoom,
The Netherlands
Tel: +31 164 292 097
E-Mail: helen.vandebovenkamp@sabic-ip.com

Asia
Cecilia Siu
SABIC Innovative Plastics, Shanghai, China
Tel: +86 213 222 4500 Ext. 216
E-Mail: cecilia.siu@sabic-ip.com

Agency Media Contacts
The Americas
Jim Allison
AH&M Marketing Communications,
Pittsfield, Mass.
Tel: +1 413 448 2260, Ext. 25
E-Mail: jallison@ahminc.com

Europe
Tessa Vroegop
Marketing Solutions, Bergen op Zoom,
The Netherlands
Tel: +31 164 317 013
E-Mail: tvroegop@marketingsolutions.be

Japan
Mitsu Sugino
Tokyo PR Inc., Tokyo, Japan
Tel: +81 332 732 731
E-Mail: sugino@tokyopr.co.jp

China
Shona Liu
Edelman, Shanghai, China
Tel: +86 21 6289 2929 x470
E-Mail: shona.liu@edelman.com

About SABIC Innovative Plastics

SABIC Innovative Plastics is a all-around supplier of artificial resins broadly acclimated in automotive, healthcare, chump electronics, transportation, achievement packaging, architecture and construction, telecommunications and optical media applications. The aggregation articles and compounds polycarbonate, ABS, ASA, PPE, PC/ABS, PBT and PEI resins, as able-bodied as the LNP* band of high-performance specialty compounds, beneath such able-bodied accepted casting names as Lexan, Cycolac, Geloy, Noryl, Cycoloy, Valox and Ultem*.

The Specialty Film and Sheet analysis of SABIC Innovative Plastics articles high-performance Lexan area and blur articles acclimated in bags of ambitious applications worldwide. The committed automotive alignment is an experienced, common supplier, alms arch plastics solutions for 5 key automotive segments: anatomy panels and glazing; beneath the awning applications; component; structures and interiors; and lighting.

SABIC Innovative Plastics is allotment of Saudi Basic Industries Corporation (SABIC), one of the 10 better petrochemicals manufacturers in the world.

* Trademark of SABIC Innovative Plastics IP BV.

Media Note: The able name of the aggregation is SABIC Innovative Plastics, and excludes any abbreviations or variations if apropos to the company. As an acronym, SABIC should be all caps whenever it appears in print.