Qualtrics Survey Software - Survey Shows iPhone Popularity Rising - Slowly

PROVO, Utah — February 6, 2008 — A ages afterwards Apple appear the iPhone, alone eight percent of Americans knew anyone who endemic one — now, seven months later, that amount is up to 34 percent.

In June, Qualtrics Survey Software, a baton in the action acknowledgment administration industry surveyed Americans from all 50 states about the absolution of the new Apple iPhone. When asked, “Have you anytime anticipation about purchasing an iPhone?” Eighty-seven percent answered no. Qualtrics asked respondents the aforementioned catechism endure week, and this time 31 percent said they had.

“The Apple iPod about authentic the bazaar for mp3 players, and I anticipate abounding accepted the iPhone to do the same,” says Ryan Smith, Director of Qualtrics Survey Software. “That’s why these analysis after-effects are hasty — alone a third of our respondents apperceive anyone who bought one.”

A ages afterwards the phone’s release, forty-seven percent of respondents acquainted the iPhone was over-rated and 51 percent said they were borderline if the buzz lived up to chump expectations. Only the actual two percent of those surveyed acquainted the buzz was bigger than advertised.

“In this day and age area accessories such as cell-phones are beheld as a cachet symbol, we capital to see how important accepting the latest and greatest was to people,” says Randy Boyer, activity administrator at Qualtrics. “The after-effects were interesting.”

Twenty-three percent of the Americans surveyed adopted to accept a new, beautiful and technologically beat cell-phone verses clothes of the latest fashion. Thirteen percent adopted the declared buzz to a accompaniment of the art computer, and nine percent even beheld their buzz as added important than a new car with the latest technology.

“We’re in the business of bazaar research,” Smith says. “Sometimes it’s just as absorbing to attending aback at why a artefact or account didn’t succeed, as it is to advice accomplish abiding it does.”

Qualtrics Survey Software
1361 Lakeview Drive
Provo, UT 84604
Contact:
Derek Westra
PR Coordinator
dwestra@qualtrics.com
801.374-6682

About Qualtrics:

Qualtrics is a bazaar baton in Internet-based, cyberbanking analysis creation, appraisal and administration software. More than 30,000 barter adopt Qualtrics for their bazaar research, action acknowledgment management, and analysis software needs, including assembly from Fortune 500 companies and the nation’s top business schools. Learn added about Qualtrics by visiting www.qualtrics.com or calling 1.801.374.6682.