Productpilot GmbH - Media packages: Messe Frankfurt enhances casework for exhibitors and visitors

Messe Frankfurt will cycle out the overhauled adviser seek for the 2010 barter fair season. At the bounce barter fairs ahead, exhibitors will accept the befalling to advertise their articles and casework application pictures and argument on the barter fair's internet site. This delivers added amount to barter fair visitors in particular. The ambit of media casework is accepting broadcast for exhibitors at no added cost.
"Trade fair visitors do not accept time to aboriginal alpha because what stands they would like to appointment already they are already on the barter fair grounds. They ambition to be able to use the internet to acquisition exhibitors and articles afore and during the barter fair in adjustment to plan which stands they will be visiting, and those who were not able to appointment the fair or alone stands will abide that analysis action online afterwards the barter fair," says Dr. Ulrich Thieme, Head of the Productpilot adviser and artefact aperture for Messe Frankfurt, summarizing the allowances for industry visitors. Exhibitors that absolutely ambition to angle out for their abeyant customers, the barter fair visitors, apperceive that time is adored and are advance added heavily in barter fair media in adjustment to accomplish greater visibility.
The advisory actual for presenting articles on the new internet sites for the assorted barter fair contest is accepting overseen by Productpilot, a accessory of Messe Frankfurt. "A acknowledged centralized activity agency that we will be able to serve exhibitors as a one-stop-shop for the absolute ambit of media casework for the aboriginal time next year," Thieme continues.
"That way the aforementioned amount abstracts can be beheld by every company whether in the printed barter fair catalog, on the internet or in the company advice arrangement on the barter fair ground." The internet aswell makes it accessible to back artefact descriptions, photos and added data to exhibitors. We were not able to do that on the sites for the alone barter fairs up to now, but company appeal had been growing. In bike with the new architecture for the Messe Frankfurt internet sites, the adviser seek was aswell overhauled.
The abounding argument seek action with an absurdity alteration affection now offers broadcast seek capabilities for visitors, and exhibitors can accomplish it easier for humans to acquisition them by filing assertive terms. These and added new casework are accepting offered to exhibitors beneath the branch "media package". It is a abstraction that, accustomed the all-around attributes of the aggressive mural in barter fairs and the internet, will become and added important. Messe Frankfurt is adventurous a beat role amidst its barter fair aeon in Germany. The abundant internet abhorrent was unleashed for the aboriginal time in February, the media amalgamation is allotment of that.
"Universal abstracts acceptance is abnormally important to us," explains Thomas Zeller, Head of Messe Frankfurt Medien und Service GmbH, whose responsibilities cover the official barter fair catalogs. Working calm with the Productpilot team, abstracts is calm and candy in such a way that it can be acclimated flexibly for Messe Frankfurt's assorted media. Zeller adds, "The adviser gets greater afterimage for their money and casework like logos or casting access will no best administer just to the catalog, but the all-important adjustments can be fabricated so that they can be displayed on the internet as well. That is now accepted for all events." Collectively application abstracts offers exhibitors addition advantage; already aggregation or artefact entries accept been submitted once, they can be listed in the Frankfurt Messe industry aperture Productpilot if the adviser so chooses. "There is alone one action like that out there on the German market, and it's ours," explains Dr. Thieme.
"We accept aplomb in the actuality that every adviser will crop advantage of the befalling to accomplish as abundant afterimage as accessible in the barter fair environment, abnormally during the bread-and-butter crisis. And we are assertive that we are acceptable the needs of exhibitors and industry visitors akin with the media package."

productpilot.com is Messe Frankfurt's year-round, multi-branch all-embracing business-to-business portal. With the byword "stop searching. alpha finding", productpilot.com combines all provider and artefact advice accessible from the exhibitors at its Frankfurt barter fairs beneath one platform. Buyers can use this belvedere to analysis exhibitors' advice and acquaintance data from anywhere in the apple behindhand of whether the barter fair is currently accepting captivated or not. By synchronizing the online and offline world, Messe Frankfurt is advanced of the bold in accumulation the acceptable strengths of a barter fair with able online visibility. In accession to the seek engine, productpilot.com aswell operates the multi-media industry advice belvedere productpilot.tv, which uses audio and beheld agency to back advice about the exhibitors and articles currently at Messe Frankfurt's barter fairs.
Further advice is accessible at: www.productpilot.com.

Productpilot GmbH
Dr. Ulrich Thieme
Ludwig-Erhard-Anlage 1
D-60327 Frankfurt
Tel.:+49 69 75 75-0
press@messefrankfurt.com