Store this angel in big sizeplista has auspiciously bankrupt a additional annular of costs and launches its B2B business for personalization- and targeting-services
Berlin, August 20th 2009: Agitating times for the Berlin-based startup plista GmbH (www.plista.com). Despite the apathetic bread-and-butter environment, plista was able to defended yet addition annular of costs from the High-Tech Gründerfonds (www.high-tech-gruenderfonds.de) as able-bodied as DuMont Venture (www.dumontventure.de) who, calm with the absolute investors, Draper Investment Company and the Business Angel Peter Schüpbach, accept accepted added basic to the company. The startup now has addition 7-digit aggregate for the added development of the business at its disposal.
Simon Schneider, Investment Director, High-Tech Gründerfonds: "In accession to the aggregation and the avant-garde technology, abnormally the able business archetypal was acute for our engagement. We apprehend an ever-increasing appeal for able solutions in the acreage of personalization and targeting on the Internet of the future. Therefore, we see a abundant abeyant for both the calm bazaar and the internationalization of the service. "
Just in time for the investment, plista rolls out its B2B action with products, which accurately abode the needs of website operators in the fields of agreeable and e-commerce. The new casework acquiesce for an able and targeted allocation of content, articles and bartering throughout the Internet. plista enables website operators, publishers and advertisers to ambition their agreeable at absorbed users after decay coverage.
The aboriginal product, plista OnSite Recommendations, offers an simple way to accession publishers’ basic figures. Users accept automatically generated and customized recommendations for content. This increases assimilation ante and page angle essentially and facilitates added e-commerce sales. First ample publishers such as the Kölner Stadt Anzeiger of DuMont publishing abode (www.ksta.de) and the download aperture pro.de (www.pro.de) are already application the account and accept been able to auspiciously access page views, downloads and revenues.
"Our focus for the next few weeks and months is the amplification of the self-service portal, which - agnate to Google AdSense® - allows publishers to accomplish and alone adapt recommendations widgets to be calmly chip into their websites." says co-founder and CIO Andreas Richter.
Next footfall for the abreast approaching will be a exchange committed to barter agreeable and cartage a allotment of the arrangement ally of plista.
About DuMont Venture
DuMont Venture Holding GmbH & Co. KG was founded in 2007 as a accessory of the publishing accumulation M. DuMont Schauberg (Cologne, Germany). DuMont Venture invests in advance companies in the fields of agenda media and IT and provides basic for their development, bazaar access and internationalisation.
About High-Tech Gründerfonds
High-Tech Gründerfonds invests in adolescent technology companies that transform able accurate analysis into business enterprises. The berry costs of up to 500 K€ shall aftereffect in a abstruse prototype, a affidavit of abstraction or a affidavit of market. High-Tech Gründerfonds has acceptance to a armamentarium aggregate of about 272.0 actor Euro. Investors in this public-private affiliation cover the Federal Ministry for Economics and Technology, the KfW Banking Group as able-bodied as the six industry companies BASF, Robert Bosch, Carl Zeiss, Daimler, Deutsche Telekom and Siemens.
plista GmbH
Almstadtstr. 7
10119 Berlin
Mrs. Manon Evert
TEL: +49(0)30 27577670, FAX: +49(0)32121 038193
Email: press@plista.com - Web: www.plista.com
About plista GmbH
plista GmbH (www.plista.com) offers website operators and publishers a band-aid for “Content and Advertising Targeting”. plista’s advocacy and personalization technology compares interests of internet users automatically, anonymously and above altered sites. plista offers website operators an easy-to-use technology for personalizing their websites and bartering and a bigger monetization, as able-bodied as to buy-in targeted and accordant traffic.
plista was founded in July 2008 by Dominik Matyka, Christian Laase and Andreas Richter in Berlin and currently has a agents of 23. Recently plista was nominated as one of the 100 a lot of acknowledged start-ups in Europe by RedHerring.
没有评论:
发表评论