pi-consult gmbh - New “rights and roles” functionality simplifies teamwork in marketing

BrandMaker Marketing Planner SaaS now has absolute administration of rights and roles

Karlsruhe, November 19, 2008 +++ BrandMaker, a arch software specialist in the across of business action optimization, has added a absolute new “rights and roles” adequacy to its Marketing Planner package, accessible as Software-as-a-Service (SaaS). Marketing Planner is the aboriginal absolutely web-based arrangement advised accurately for business planning, and it provides those amenable for business with accoutrement for the planning, budgeting, and appraisal of their efforts.

The new rights and roles functionality supports structured teamwork by the business team, and even allows affiliation of alien account providers. User rights accommodate absolute ascendancy over which users accept acceptance to which areas, functions, and projects in Marketing Planner. The adult administration of rights and roles controls acceptance to the agenda as able-bodied as to account advice and reports. BrandMaker provides altered permissions levels for specific roles. For example, a user in the role of “manager” can plan on any across of planning, while there are added restrictions on a user in the “employee” role; and a user with “guest” acceptance can alone apprehend the calendar. Individual aspects of the agenda appearance can be controlled by rights too. For example, the agent can specify that business advisers can alone see and adapt projects that accept been assigned to them, but not those of their colleagues.

The new rights-and-roles functionality aswell gives marketers the advantage to admission alien account providers (ad agencies, for example) clearly-defined acceptance to Marketing Planner SaaS, appropriately amalgam them anon into the project-planning process. Based on their rights and roles, they see alone the advice that is in actuality meant for them - it is alone aural their own projects that alien account providers are accustomed to analysis the activity calendar, or conceivably even to add advice themselves, for example.

“With the new functionality, business managers can accommodate their absolute agents and even alien account providers into the activity plan, in absolutely the way that makes the a lot of sense,” says Mirko Holzer, CEO of BrandMaker. “This simplifies teamwork and the allocation of the aggregation considerably.”

The new rights and roles functions are allotment of the accepted adaptation of Marketing Planner SaaS. Marketing Planner is automatic to use and provides a consistently adapted appearance of activities, tasks, appointments, and budgets. Thanks to Marketing Planner’s centralized abstracts storage, anybody complex consistently has abreast advice - every change is apparent in absolute time by all users who accept the adapted permissions.

About BrandMaker:
BrandMaker, a analysis of Karlsruhe-based pi-consult GmbH, is a software specialist in the acreage of business action enhancement (www.brandmaker.com). BrandMaker, founded in 1999, is Europe’s better bell-ringer of business ability administration systems and employs about 140 humans throughout Europe.

BrandMaker’s amount artefact is the BrandMaker Marketing Resource Management System (MRM), which addresses the needs of business and communications departments in large, decentralized organizations. BrandMaker’s MRM band-aid consists of an all-encompassing accumulating of modules accoutrement the absolute artistic accumulation chain, abacus to abundance and abbreviation operational aerial in marketing. There are BrandMaker modules for, a allotment of added processes, automated acclimation of online and book media (the closing via web-to-print), for media asset management, and for software-supported business planning and business strategy. The additional key artefact is the BrandMaker Marketing Planner SaaS, the aboriginal absolutely web-based business planning software arrangement in Germany (www.marketing-planner-online.com).

Among the acclaimed firms that use BrandMaker in their business departments are Commerzbank, DekaBank, EnBW Engergie Baden-Württemberg, as able-bodied as G+J EMS.

Press Contact:
BrandMaker / pi-consult gmbh
Kerstin Heinemann
Haid-und-Neu-Str. 7
76131 Karlsruhe (Germany)
Tel. +49 (721) 2012 519-20
Fax +49 (721) 2012 519-98
kerstin.heinemann@brandmaker.com
www.brandmaker.com
www.marketing-planner-online.com