ON DEMAND - ON DEMAND Microelectronics (ODM) Is Expanding to Japan

Kazuaki Okawa is arch of the new Japanese branch.Store this angel in big sizeNew Branch in Tokyo

Vienna, 22. June 2006 - ON DEMAND Microelectronics (ODM), arch supplier of IP and SoC-solutions for adaptable and high-definition DTV- and Multimedia applications, opened up a annex in Tokyo, Japan on 1 June 2006. In adjustment to accommodate optimal account for their barter in the Japanese metropolis, ODM absitively to authorize their own team. By accretion the aggregation reacts to the absolute development of antecedent business in Asia. The afresh alien belvedere PICTOR offers a new scalable technology for high-end video and angel processing solutions, which are awful accustomed in the high-definition TV and adaptable buzz markets assertive Japan. With already 6 actor households accepting able with HDTV devices, Japan is apple baton in this development. For the year 2010 the amount of HD-capable households is estimated to be about 174 actor in the world, which agency that 66 % of all Japanese households would be application this format. Due to its scalability PICTOR meets the acute low-power requirements of adaptable accessories and is accordingly abnormally absorbing for the adaptable buzz market. According to business analysis institutes Japan, added than any added country, will appearance a assiduous access in this bazaar in the next brace of years. Together with the Asia-Pacific-Region it makes up 50 % of today's apple market.

Head of the new Japanese annex is Kazuaki Okawa, an cabal in the Japanese semiconductor market. Until afresh Okawa was active in the axle of managers and as Director of Strategic Solutions in companies like ARC International Inc., Nihon Synopsys or inSilicon. "I am analytic advanced to this new challenge. Lately we accept already complete up a ample banal of barter in Japan which we accept able-bodied served", says Okawa. "It is the abiding bounded presence, though, that now enables us even bigger to acknowledge to the needs of our customers." Okawa´s primary ambition is the added development and enactment of ODM´s arch role in the Japanese market. With the advice of his accomplished aggregation Okawa will be able to accommodate for the artefact portfolio and on-site support.

About ON DEMAND Microelectronics (ODM)

ON DEMAND Microelectronics is a dynamic, internationally breath semiconductor aggregation that offers avant-garde artefact solutions for adaptable and high-definition DTV- and Multimedia devices. The base for these solutions is accustomed by the novel, alongside action architecture, the alleged Vector Signal Processor (VSP), which has been advised by ODM. VSP is outstanding due to its configurable architecture, flexibly scalable processing ability and software-programmability. With an all-encompassing artefact portfolio based on the VSP, ODM enables its barter to accomplish absolutely programmable Video- and Image Processing solutions for SoC - applications in the acreage of agenda ball electronics (digital TV sets, agenda cameras, adaptable phones, Personal Media Players etc.)

ODM was founded in 2002 as a Spin-Off of the Austrian annex of Analog Devices. Besides the address in Vienna, ODM has branches in Munich, Austin/Texas, Taipei and Tokyo.

More advice on: www.odm.at.

Press contact:
Mandy Ahlendorf, hueggenberg gbr, Maximilianstraße 8, DE-82319 Starnberg,
tel +49 8151 55 50 09-11, fax +49 8151 55 50 09-10, presse@hueggenberg.com

Contact ODM:
Angelika Graf, ON DEMAND Microelectronics, Wagramer Straße 17-19, AT- 1220 Wien,
tel +43 1 269 79 85 - 141, fax +43 1 269 79 85 - 200, office@odm.at