Neschen AG - Making Digital Waves - Tempur expands shop-in-shop abstraction application media from Neschen

Logo Neschen AGStore this angel in big sizeBueckeburg, 9 November 2009 - the world-renowned mattress architect Tempur has been application a shop-in-shop abstraction for some years. With this band-aid it is the ambition of the American-Swedish affair to differentiate itself from competitors in ample appliance food and specialist bed shops, and to affect added barter with its products. Also involved: the book and media specialist Neschen from Bueckeburg. The shop-in-shop band-aid has now been implemented about 400 times.

As aboriginal as 2003 the organisation commissioned Meinders + Winter Messeproduktionen GmbH with the development of a acceptable abstraction and gave the exhibition angle architect a chargeless hand. The alone condition: it should be accessible to arrect the boutique aural a day. Tempur did not ambition to actualize accidental problems for its partners.

Wave bank appearance makes accoutrement difficult

"We capital to appear up with something special, something that as an eye-catcher anon draws absorption to Tempur", says Sonja Niederkrüger, autogenous advised at Meinders + Winter. So it was absitively to use a beachcomber bank architecture that should ability from the attic to the ceiling. The framework should be covered with a average that can be printed digitally. The reason: the accepted motifs from the latest Tempur brochures and catalogues should consistently be depicted on the wall. In addition, there was a added appropriate requirement. The accoutrement on the bank should be as adjustable as accessible and acutely close so that the appearance of the beachcomber bank can be acutely seen. Meinders + Winter absitively for solvotex affection exceptional ablaze S from Neschen. This media met the requirements both in affiliation to feel and in affiliation to how it can be worked. Also important was the architecture of solvotex affection exceptional ablaze S. Due to the appropriate appearance of the walls, the motifs cannot be fabricated up of assorted pieces, but have to awning the bank in one piece. With a amplitude of about 5 metres the Neschen media were just the job.

However, there were added affidavit for the accommodation for the material: on the one duke the bolt is simple to replace, and on the added duke this band-aid is almost economical. "We can change the actualization of the walls whenever TEMPUR wants." Result: with the alteration bank accoutrement the actualization of the boutique changes time and again, after accident the all-embracing vision. As a aftereffect the abstraction is consistently fresh.

TEMPUR is actual annoyed with the solution. Sonja Niederkrüger has now formed on about 400 projects for the organisation, and the accord is to continue. By the end of 2010 the bed able wants to argue abeyant barter of the advantages of its articles with addition 50 to 100 shop-in-shop solutions.

Figures:

Figure 1: Sonja Niederkrüger2.jpg
Caption: Sonja Niederkrüger, autogenous artist at Meinders + Winter, has already formed on 400 projects for TEMPUR.
www.pr-x.de/uploadfiles/pictures//0911_093424_Sonja%20Nie...

Figure 2: Tempurscreenshot.JPG
Caption: An accessible concept: the Tempur shop-in-shop solutions are acclimatized to the specific situation.
www.pr-x.de/uploadfiles/pictures//0911_093614_Tempurscree...

Figure 3 and 4: Tempur01neu and Tempur02neu
Caption: The adjustable shop-in-shop solutions from Tempur are aflame from the central and accept a beachcomber bank architecture that alcove from the attic to the ceiling. The appearance of the beachcomber bank in accurate is advised to be evocative of the appropriate ability of the mattresses. The Neschen book average met the requirements of Meinders + Winter in Bielefeld both in affiliation to feel and how it can be worked.
www.pr-x.de/uploadfiles/pictures//2010_115304_Tempur01neu...
www.pr-x.de/uploadfiles/pictures//2010_115445_Tempur02neu...

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Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings

Neschen AG is a arch aggregation internationally with a all-around sales network, and produces modern, self-adhesive articles and high-quality coated media for a array of uses in graphics, abstracts and abstruse coatings.
The artefact portfolio for cartoon ranges from enhanced, careful and adhering films to printable media that can be acclimated with beat agenda press technology for beat architecture, décor and advertising. The Bückeburg supplier is abundant approved by account providers, such as architects, designers, photographers, autogenous designers and bartering studios.
Another axial business across includes self-adhesive films and affidavit for protecting, acclimation and advancement books. Libraries, athenaeum and museums aswell get the all-important media and processing accessories from Neschen. Numerous articles from this alternation are aswell acclimated in account framing - for mounting, acclimation and attention pictures and photographs.
Drawing on added than 40 years' acquaintance with appropriate blanket procedures, Neschen can aswell action barter from all areas of industry awful alone solutions. Applications ambit from apparent finishing in automotive accomplish to applications in analytic and medical environments.
In 2008, the agents of 550 advisers generated anniversary sales of approx. € 120 actor worldwide. www.neschen.com

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Neschen AG
Frank Seemann
Head of Marketing / Communication
Windmuehlenstr. 6
31675 Bueckeburg
Tel: +49 5722 207-253
Fax: +49 5722 207-77-253
F.Seemann@neschen.de
www.neschen.com

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