MTag - 2D adaptable barcode baton Mtag launches advocate adaptable identification band-aid MEEPASS

Paris, France, April 21, 2009 – Mtag an avant-garde bazaar baton in adaptable business software, has just launched a advocate adaptable identification band-aid alleged MEEPASS – a unique, secure, one-off ID tag in the anatomy of a 2D barcode that guarantees an end-user’s character on their own adaptable for a accomplished host of altered situations (payment transactions, adherence programmes, ticketing, couponing...), after application a connection.

MTag, already accepted for ambience the accepted for 2D barcodes in France and Poland with its artefact mobiletag, is now ablution its new band-aid MEEPASS...

Mobile ID that’s accessible to deploy!
Using the ability acquired over the accomplished 3 years, MTag is now in a position to accommodate a absolute addition to the added adaptable identification technologies on action today, such as NFC, RFID or barcodes beatific by SMS, MMS and WAP. Not alone is the company’s new artefact MEEPASS accessible to deploy, abbreviation the time to bazaar for accepted adaptable identification systems, but it will aswell actively battling the addition methods accepting implemented, removing a assertive amount of constraints and obstacles.

“Today, about anybody in Europe has a adaptable or an iPod that they crop with them everywhere they go – why abide to backpack several acclaim cards, adherence cards, tickets and coupons if all you accept to do is use your adaptable to analyze yourself instead,” comments Christian François Viala, Marketing and Communication Director for MTag.

“The MEEPASS software functions after any affiliation costs (SMS, MMS or WAP), and doesn’t use an NFC (Near Field Communication) chip, removing the cerebral big brother aftereffect that is generally affiliated to this affectionate of technology,” continues Christian-François. “With this new service, MTag will complete its offer, accouterment for all business needs aural the adaptable business sector.”

How does MEEPASS work?
Once the user’s abstruse cipher has been entered, the MEEPASS software generates a different barcode in absolute time. The user again presents their adaptable buzz to be scanned application a P.O.S. 2D barcode reader. By artlessly scanning the user’s ID tag, an authorisation appeal will be beatific to the MEEPASS server that will instantly accept or adios the identity.

Who can use MEEPASS?
Data from any company’s database can calmly be affiliated to the MEEPASS server for validation purposes (e.g. payment, adherence programmes, ticketing or couponing services). User accounts can be opened either in food or online, depending on how the aggregation in catechism wishes to administer their client’s MEEPASS.

Compatible with all adaptable phones that acquiesce software accession (including the GPhone, BlackBerry and iPhone), as able-bodied as the iPod touch, MEEPASS can be calmly downloaded and installed via Bluetooth, WAP, PC or SD card.

Guaranteed defended ID, how?
•1 adaptable = 1 being and/or account
•Uses private/public crypted RSA key 1024 bit technology
•A time brand can actuate the continuance of the authority of the MEEPASS
•Users annals a private, abstruse cipher (e.g. abundance adherence agenda or acclaim agenda details)
•Non-intrusive

To acquisition out added about MTag and the company’s new artefact MEEPASS, amuse acquaintance the columnist administration below to adapt an interview.

About MTag, mobiletag & MEEPASS
Innovative French company, MTag is a arch software developer specialising in adaptable handset software solutions. MTag has two capital products: mobiletag and MEEPASS.
In 2006, the aggregation launched mobiletag, an anchored software appliance that allows adaptable phones to apprehend 2D barcodes, contrarily accepted as tags, artlessly by application the phone’s camera. MTag developed the software to actualize quick acceptance to alien content.
MTag afresh accustomed a adventure basic investment of 4 actor euros in October 2008, adjourned by new advance broker Alven Capital and by absolute shareholders (XangeCapital and IDF Capital). This basic access will acquiesce mobiletag to accompany its all-embracing advance action in the bazaar of 2D barcodes. mobiletag has already accustomed business partnerships with the above French and European adaptable arrangement Operators and is in agreement today with all-embracing brands. MTag has just opened an American aggregation in Atlanta absolutely committed to the US bazaar alleged mobiletag, Inc.
In accession to mobiletag, MTag is admiring to advertise the barrage of MEEPASS, a advocate new adaptable identification artefact that the aggregation showcased at this year’s Mobile World Congress in Barcelona.

Tanya Otis
Open2America
t.otis@open2america.com
1.403.452.6506