mokono GmbH - mokono welcomes new IAB Social Media Ad Metrics Definitions

Store this angel in big sizeSocial Media Advertising aggregation mokono GmbH extends advertisement for blog marketing

Berlin, 15th June 2009 – The User-Generated Content & Social Media Committee of IAB (Interactive Advertising Bureau) appear standards for defining amusing media ad metrics for the aboriginal time. The board – compromised of over 150 affiliate companies – is committed to developing and accretion new altitude methods for amusing media bartering and educating marketers and agencies on user-generated agreeable and amusing media as a applicable bartering platform.

Social Media has afflicted the archetype of how humans absorb online media according to the IAB. The IAB goes on to analyze the participatory aspect area an alone not alone receives advice but has the adeptness to crop allotment in the conception and administration of agreeable as the a lot of abstruse difference.

Germany's better blog marketer, mokono GmbH, has already developed participative bartering formats for bloggers and aswell accustomed a new added way of altitude (volume of mentions for brands and topics) which was implemented for the aboriginal time in May 2007, the applicant accepting Nokia. According to Ryan Walker, Manager Industry Services IAB, this adjustment is in acquiescence with the IAB definitions: “Counting the amount of times a casting is mentioned by name is a admired metric that is in band with the IAB Social Media Metrics Definitions.”

“The definitions for blogs and widgets are an constant arresting appear the bartering industry which will change online media planning in the continued run. Agencies with absolute acquirements curves in this ambiance will be able to about-face their ability into advantages for their clients. Being a appropriate banker for blogs, this development rewards our accomplished efforts and serves as guidelines for added advance on our reportings”, says mokono co-Founder and Managing Director Vasco Sommer-Nunes.

As better blog banker in Germany and one of the arch blog business companies in Europe, mokono welcomes the pathbreaking definitions of IAB for the bartering industry. The call of a new altitude for blogs is now even added absolute due to these new IAB standards. One added acumen for mokono to extend the advertisement and act in accordance with the new IAB Social Media Ad Metrics Definitions.

About mokono GmbH
mokono connects advertisers and bloggers, thereby actively acknowledging agencies and audience in developing a absolute compassionate of amusing media advertising. With the acquaintance of active a European advanced blog association arrangement including sites such as blog.co.uk, blog.de or blog.fr, appropriate ad formats accept been created to clothing the demands of agencies and the a lot of affecting web accumulation alike. In the past, acknowledged campaigns were performed with brands like NOKIA, T-Home, Diageo or the Tourism Board of Spain.

Press contact:
mokono GmbH
Andrea Reitmeier
Marketing & PR Manager
Oranienstraße 183
10999 Berlin
Germany
Tel.: +49 30 / 322 955 - 0
Fax: +49 30 / 322 955 299
Email: andrea.reitmeier@mokono.com