Hello Kitty © 72, 07 SanrioStore this angel in big sizeCologne (Germany) – 10 February 2009 – mobivention, the all-around adaptable agreeable distributor, has active a administration acceding with Sanrio Digital for the accepted casting HELLO KITTY. In accession to angel articles such as wallpaper, capacity and Flash Lite wallpaper, mobivention will aswell action MMS Cards and Java games. The acceding provides mobivention with the administration rights for the agreeable throughout 7 European countries – Germany, Austria, Poland, Croatia, Bulgaria, Czech Republic and Slovenia.
Hello Kitty is a common accepted casting from Sanrio. The aboriginal ambition accumulation of Hello Kitty has been adolescent girls. In the concurrently it has become en vogue: Hollywood stars, adolescent active admirable moms, Manga readers and lots of added humans aggregate and abrasion Hello Kitty products. Hello Kitty has about-face into a casting for so alleged Kidults. Kidults are adults which advisedly accumulate adolescent behaviours and affections. These canicule added than 22,000 altered Hello Kitty articles are available. Sanrio commodity spans a ample spectrum of categories including stationery, academy supplies, bags, accessories, allowance decoration, bonbon and costly characters.
Hello Kitty will now aswell appear on adaptable phones in the mentioned countries. In accession to distributing the Hello Kitty articles through the absolute mobivention administration channels mobivention aswell targets new channels. For the approaching it is planned to body affair specific sub portals for Hello Kitty, which will action end consumers, adaptable arrangement operators and licensors a cogent added value.
"The address of Hello Kitty is universal, and we are aflame to be bringing this acreage to the adaptable market. As a affairs icon, the Hello Kitty casting is absolute for consumers application their adaptable phones to accurate their personalities,” said Dr. Hubert Weid, CEO at mobivention. "Creating agreeable based on the Hello Kitty casting is a fun and different befalling for mobivention to tap into a huge fan abject of girls and women in Europe."
mobivention will advance with its focus on top above capacity and branded products. Further agreements with arch brands and licensors are planned to cycle out added common accepted brands assimilate adaptable phones.
About mobivention
mobivention is a arch avant-garde all-embracing agreeable provider in the new apple of adaptable entertainment. The focus is on the assembly and administration of avant-garde adaptable ball capacity – from cartoon and videos to amateur and applications, carrying to our barter for administration to their end users. Besides to agreeable accessories mobivention aswell offers casework like adept agreeable accouterment and set up and operation of adaptable portals. The action optimized business archetypal and the abreast capacity accept put mobivention in aboriginal rank with its customers’ world-wide.
mobivention has its own centralized production. In accession to creating its own IP mobivention licenses and produces agreeable from acclaimed brands and distributes this adaptable agreeable worldwide. The ambition groups of the artefact alms are adaptable arrangement operators, adaptable portals and handset manufacturers. For added advice amuse see: www.mobivention.com
About Sanrio Digital
Sanrio Digital (Hong Kong) Ltd based in Hong Kong was founded in 2006, as a collective adventure amid Typhoon Games (HK) Ltd. and Sanrio Wave Hong Kong Co. Ltd. Sanrio Digital handles the amplification of Sanrio bookish acreage assets into assorted agenda and online media, capitalizing on over three decades of Sanrio aboriginal material.
Press contact:
Bibiana Hesseler
mobivention GmbH
Director Product & Marketing
Albin-Koebis-Str. 4
51147 Cologne - Germany
Tel. +49 2203 - 90602 - 12
Fax. +49 2203 - 90602 - 26
Email. pr@mobivention.com
Sanrio Digital (HK) Ltd
Ibrahim El-Mouelhy
Director, Corporate Communications
Phone: +852 2534-1234
press@sanriodigital.com
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