mobivention GmbH - mobivention boosts its portfolio of common accepted brands with a licence from American Greetings

Strawberry Shortcake and Care Bears accessible as adaptable contentStore this angel in big sizeCologne (Germany) – 21 July 2008 - mobivention and American Greetings Interactive advertise a licence acceding about distributing American Greetings backdrop such as Care Bears, Strawberry Shortcake, Holly Hobbie, Twisted Whiskers and abounding more. The rights awning the acceptance of the brands for adaptable capacity for mobivention arrangement operators clients.

Care Bears were created by American Greetings in 1981 and due to its success abounding affairs online autograph were launched in 1983. The Care Bears appeared in their own television alternation from 1985 to 1988, in accession to three affection films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), and The Care Bears Adventure in Wonderland (1987). Since the relaunch of the casting in 2002 about $2,4 billion in retail sales accept been accomplished worldwide.

Since Strawberry Shortcakes barrage for greeting cards in 1977 it became a huge trend worldwide. There were several affairs products, TV shows and movies. In 2003 the casting was active and fabricated over $2,5 in retail sales common back then. Worldwide added than 25 mio. dolls, 10 mio. toy accesso-ries, 12 mio. books and 15 mio. in accouterment were sold.

Holly Hobbie was originally developed as a band of greeting cards in 1967. By the aboriginal 1980s, Holly Hobbie was the #1 common licence breeding over $1 billion in retail sales. In 2006, a redesigned Holly Hobbie was launched as allotment of a aftereffect artefact band alleged "Holly Hobbie and Friends". She was featured in a cine blue-blooded Holly Hobbie and Friends: Surprise Party. The cine was aired on Nick Jr. and is accessible on DVD.

This licence acceding will accommodate new opportunities for mobivention to action awful accepted brands to arrangement operators throughout Europe. Generations of girls and adolescent women accept been developed up with Care Bears and Strawberry Shortcake. Now these brands accessible for adaptable phones for this ambition group.

„We are appreciative of the assurance of American Greetings in us. American Greetings, with its accepted brands is absolutely the blazon of licensee that mobivention seeks to accomplice with in adjustment to adorn its cartoon portfolio and accommodate the a lot of accepted brands to our arrangement abettor clients,” says Dr. Hubert Weid, CEO of mobivention GmbH.

Initially changeless accomplishments pictures and videos are obtainable. In the next footfall added content-types such as (MMS-) greeting cards, capacity and even Java amateur are planned.

With this licence acceding mobivention confirms its affirmation as a arch provider of cartoon capacity for adaptable phones and strengthens its accepted position fundamentally. The aggregation will abide to focus on capital top above capacity and brands in the future.

Bibiana Hesseler
mobivention GmbH
Director Product & Marketing
Albin-Koebis-Str. 4
51147 Cologne - Germany
Tel. +49 2203 - 90602 - 12
Fax. +49 2203 - 90602 - 26
Mobile. +49 176 - 24026871
Email. bhesseler@mobivention.com
Web. www.mobivention.com

mobivention is a arch avant-garde all-embracing agreeable provider in the new apple of adaptable entertainment. The focus is on the assembly and administration of avant-garde adaptable ball capacity – from cartoon and videos to amateur and applications, carrying to our barter for administration to their end users. Besides to agreeable accessories mobivention aswell offers casework like adept agreeable accouterment and the set up and operation of adaptable portals. The action optimized business archetypal and the abreast capacity accept put mobivention in aboriginal rank with its customers’ world-wide.
mobivention has its own centralized production. In accession to creating its own IP mobivention licenses and produces agreeable from acclaimed brands and distributes this adaptable agreeable worldwide. The ambition groups of the artefact alms are adaptable arrangement operators, adaptable portals and handset manufacturers. For added advice amuse see: www.mobivention.com