Minicom Advanced Systems - OVAB Europe is launched

Store this angel in big sizeZurich, Switzerland (November 19th 2008) – An important anniversary in the development of the agenda out-of-home industry has been set by the founding of the Out-of-home Video Advertising Bureau (OVAB) European affiliate on November 13, 2008 – the aboriginal European axial adumbrative of the interests of providers and suppliers of audio beheld media at POS and POI.

OVAB Europe is the axial point of acquaintance and advice source, as a individual affair supplement to the absolute agenda out-of-home industry, for all apropos of industry ally and arrangement providers in this industry.

The declared ambition of the affiliation is to advertise the technological, bartering and artistic abeyant of the out-of-home articulation and to authorize compatible industry standards while deepening the European axial chat amid manufacturers, account providers and the bartering industry. By actively exchanging account and experiences, the affiliation amid OVAB Europe and OVAB USA abundantly contributes to this endeavor.

By alive together, the advance bazaar of the agenda out-of-home articulation shall be bigger positioned in the approaching aural the altercation of business and administration solutions. This will aswell advance exchanges of advice apropos the attributes of assorted European markets. Here the primary focus is to actuate the account and abeyant of a administration approach for the agenda out-of-home industry as allotment of the chip multi-channel strategies.

The ambition is to advance the acceptation of the agenda media at POS and POI in advice and to ensure that the new average has a close abode aural the business mix.

The agency arose out of the charge for representation of European axial interests, something that had not existed beforehand. We accept enlisted the afterward acclaimed companies as founding associates of the bureau:

Neo Advertising
Invidis Consulting
ECE Flatmedia
IBM Deutschland
PHILIPS
NEC Display Solutions
Minicom Advanced Systems Ltd.

The Board of OVAB Europe consists of Dirk Hülsermann (Chairman or President), Ronni Guggenheim (Vice Chairman) and Richard Malley (Treasurer).

With Dirk Hülsermann, we accept a first-rate able in the industry as founding president. Hülsermann formed in several administration functions aural bunch companies such as Kyocera and Mitsui Europe, a allotment of others. He accustomed himself as an able in the bartering and media industry. Against this backdrop, the internationally breath media aggregation Neo Advertising was able to access him in 2008 as Director Business Development. In his accommodation there, Hülsermann is blame the accelerated advance of the Swiss Neo Media Group and absorption the aggregation in its adventure to become the arch provider in the Digital Signage segment.

Hülsermann: “Today marks an important date in the still abbreviate history of the agenda out-of home industry in Europe. The bazaar for agenda exoteric bartering is growing fast in Western Europe, an boilerplate of 32 percent annual (CAGR). This agency net bartering sales with agenda exoteric bartering will quadruple by 2012 – from 158 Million Euros (2007) to 626 Million Euros in 2012.

With OVAB Europe, an industry with such a amazing approaching in foreground of it now receives the representation it deserves by the absolute industry.

I am actual appreciative that we were able to accumulate such an absorbing accumulation of companies in the agenda out-of-home industry for the founding of the association. I am beholden for the aplomb bidding in me – it brings me astronomic pride – by the founding associates in selecting me as founding president. I will backpack out my duties in the absorption of the agenda out-of-home industry with the absolute activity and determination“

More advice about the affiliation can be begin at www.ovab.eu

About Ronni Guggenheim:
Ronni Guggenheim is awful accomplished in Digital Signage and is now a affiliate of the Board of OVAB Europe. In his accommodation as admiral of Minicom Europe, a avant-garde in the Digital Signage industry and arch architect of Last Mile Solutions for Digital Signage, Ronni is at the beginning of this ever-growing bazaar and he has actively confused the industry forward. He has a abundance of contacts in his administration action and is carefully affiliated to all areas and important companies and will capitalize on these access in his accommodation as a affiliate of the Board.

About Richard Malley:
Richard Malley was ahead Managing Director of the YOC AG in Berlin. Since its founding, he was amenable for the cardinal development of the aggregation and for civic and all-embracing distribution. Before that he formed at CIAO.COM AG in Munich in its International Business Development/Distribution group. After commutual his studies for his BA in all-embracing business/marketing in New York and Brussels, he formed at Kynast AG in New York and after at Emmerson Communications AG in Frankfurt/Main. Richard Malley is amenable at flatmedia for the administration and cardinal business development.

Minicom Advanced Systems
Überlandstr. 107, 8600 Dübendorf
Media Contact:
Daniela Santos - Marketing Manager Europe
daniela.santos@minicom.com
Tel: +41 44 823 80 06
Fax: +41 44 823 80 05
www.minicom.com