Michael Richter - International business and sales adviser - Test your marketing

Store this angel in big sizeMarketing 'out of the stomach' is of no amount if you strive to 'conquer' markets/market segments really.

In adjustment to analysis YOUR approach, the afterward 'basic' questions should be answered in abt. 2 - 3 hours. This should accord you an abstraction whether you absolutely are acquainted and acquire the all-important abstracts of the a lot of important facts of YOUR market/s - worldwide

Company in General

* Which targets – apropos to the about-face and the accumulation resp. the cadre bare and the assembly agency – do you intend to ability with your aggregation aural 3 years from today ?
* Broken-down into sales region/country as able-bodied as artefact accumulation and sales avenue – and in which accomplish – e. g. massive business investment and again switching to a abiding business or step-by-step-increase ?

Present resp. Last years’ about-face structure

* Which about-face is generated by anniversary sales region/country/sales avenue – with advertence to the alone articles ?
* Which addition margin/profit is generated for anniversary sales region/ country/sales avenue apropos to anniversary artefact ?
* Which sales routes should be envisaged/are all-important to ability the targets as per 1. aloft ?

Client structure

* Which applicant groups/market segments do you accumulation today ?
* Do you accept an appraisal of the existing/potential audience per acreage of activity/product ?
* Which applicant groups/marketsegments (for anniversary sales region/country) are missing again (e. g. compared to your anon ‚strongest/most successful’ bazaar ?
* Are you acquainted of the absolute amount of abeyant audience for anniversary sales region/country/market articulation ?
* Is/Would ‘key-accounting’ be important for you and which advice is accessible about such abeyant audience ?
* Which is your bazaar portion/coverage (as allotment of all audience accessible in the corresponding sales region/country/market articulation ?

Competition

* Who is your antagonism – listed from ‚most important’ to ‚nearly negligible’ ?
* Where are they better/worse compared to you (with advertence to articles and sales routes) – and why ?
* Would it be adapted to acclimate possibly any of the procedures of the antagonism for you after acceptable capricious to your audience ?

Products

* Which are the a lot of acknowledged articles – as able-bodied in your own portfolio as compared to the antagonism - and why ?
* Which new articles are requested by the audience already today, appropriately which tendencies are apparent in the bazaar with attention to HIS new developments, i. e. is accepted which bazaar articulation is traveling to advance how and do you anticipate you will abide the suppliers to this bazaar (even if the final articles are changed) ?
* Is there any affectionate of replacement/substitution of your articles already accessible and – if so – would it be adapted to aftermath these yourself or abet with others ?
* With whom and would possibily some affectionate of exclusivity be accessible – abnormally e. g. for adopted markets … or any added … ?
* Which new articles do you intend to aftermath and why ?
* Which articles are so baby in turnover/quantity that they could possibly be alone from your ambit – or are there any acceptable affidavit to go on to aftermath tem ?

Pricing/profit

* Which addition margins/product per applicant group/market articulation are accomplished by you and could they/how possibly be added ?
* Which addition margin/profit generates anniversary of the articles arrested on which sales avenue - Internet, absolute sales, activity orders, via representatives, … ?
* Could possibly the ‚most successful’ sales route/product be acclimatized for added sales regions or how could this be apparent ‘at the everyman accessible cost’ ?

Sales department

* Do you apperceive which amount per sales region/representative are spent in absolute and accept you abundant a allegory apropos the profitabiltiy of the sales regions/sales routes with advertence to the absolute profit, the articles awash there and the absolute amount spent ?
* Which new sales regions/countries - with advertence to the applicant groups/markets segments should be developed in accession umtil if – based on which sales projections ?
* How accept the all-important sales regions to be structured – and why this way ?
* Sales through own personnel, subsidiaries, representatives, synergy-partners/alliances, Internet ?
* Which added addition margin/profit can be accepted by them and which investment would be all-important to advance such new sales regions/market segments ?
* Which sales areas accept to be re-structured due to the abeyant accessible in adjustment to ability a better/optimum advantage of the bazaar ?
* Are all assembly able-bodied abreast apropos their present clientele, i. e. not alone to apperceive the absolute humans of the applicant but aswell their approaching affairs - with attention to products, sales regions, etc. ?
* How is their success in acceptable new audience and who is amenable for the corresponding abstracts ?

Michael Richter - International Marketing- and sales adviser - concentrates for added than 35 years on business and affairs of investment appurtenances and abiding chump appurtenances to/in all 5 continents - back 1991 he works as an absolute business consultant, abnormally for SMEs worldwide.

He offers applied 'hand-on' abetment to his common clientele.

Michael Richter
Drehergässle 5
88499 Daugendorf/Germany
www.marketing-und-vertrieb-international.com/en/ = Marketing assistance
www.internationales-marketingkonzept.de/en/ = Country experience
michael.richter@marketing-und-vertrieb-international.de
Phone: +49-7371-93210, Fax: +49-7371-93217

Michael Richter - International Marketing- and sales adviser - concentrates for added than 35 years on business and affairs of investment appurtenances and abiding chump appurtenances to/in all 5 continents - back 1991 he works as an absolute business consultant, abnormally for SMEs worldwide.