MEHRKANAL - THE FUTURE STARTS NOW: Regional business for casting companies

www.mehrkanal.comStore this angel in big sizeMarketing action optimisation (MPO) has become actual accepted and a broadly discussed issue. The accepted bearings of the apple abridgement gives companies the befalling to optimise their business budget. A trend-setting way to access the business ability continued lasting, is to authorize a business administration arrangement (MMS).

Globalization and regionality are no antagonism
In aftereffect of the all-embracing growing affiliation of the markets, the brands become added all-around too – all-embracing and civic boundaries for brands achromatize away. At the aforementioned time the bounded business assets added and added importance, because even if the markets are globalised, the articles and casework are still appropriate and awash locally. And absolutely at this point business administration systems like „BISON“ (Brand Integrating System ONline) from the agency Mehrkanal based in Essen, appear in.

For which companies is an MMS reasonable?
In a faculty the ambition accumulation of casting and business administration systems is bound defined: all companies, which accept a decentralised anatomy of administration and accept to acquaint a amount accelerated casting value. These are for archetype alternation abundance companies from altered sectors such as grocery or drugstores, appearance labels, DIY food or even food from the automotive and accounts sector. Franchise systems and architect of branded articles with economical absolute administration partners, should aswell be mentioned.

What allowances does a MMS have?
Benefits for the headquarters
The address allowances from the affirmed accomplishing of the corporated architecture in all the advice measures by the administration ally or brands. The amoral advance from contempo canicule is over. It is for certain, that every bounded admeasurement contributes to casting development and to deepening the casting angel – in short, to “pay into” the brand.
A added important account is that alone or accomplished campaigns can be implemented fast, extensive even far corners of the market. Due to this it is accessible to acknowledge flexibly to accomplishments of aggressive companies or added affairs on the market. Companies which apperceive how to accomplish use of this adaptability and acceleration can aswell accomplish use of advantageous antagonism situations. Also new perspectives and affairs in authoritative can accessible up through the use of an MMS.
Analyses and evaluations can be generated in real-time absolutely automatically by this software. The big-ticket and time-intensive development of statistics is not all-important any longer. At the end of the day the address as able-bodied as the bounded administration units apperceive which success the implemented agency accept acquired. This enables proactive actions. Another aspect which should not to be estimated, is of cerebral nature. With the use of MMS the ability of alone administration units apropos the bounded characteristics of the bounded market, can be integrated.
The needs of the bounded traders are taken actively and they are put into the position to do their own marketing. As a aftereffect traders tend to access the advice measures which are offered by the address and aswell actuate administration ally to apparatus added business measures.

Benefits for administration partners
The allowances of an MMS for administration ally are obvious. These feels in the position to realise able business with little time and money effort, but to apply their assets on their capital business i.e. salary.
Due to the achievability to individualise advice measures via the MMS aural framework set by the headquarter, the administration assemblage can acknowledge absolutely to bounded circumstances, such as chump behaviour or ambition accumulation structures. What acclimated to be a utopia on the bounded level, can become reality: new barter can be calmly acquired down to a pin point.
Due to the achievability to individualise advice measures via the MMS aural framework set by the headquarter, the administration assemblage can acknowledge absolutely to bounded circumstances, such as chump behaviour or ambition accumulation structures.

What can and aswell have to an MMS achieve?
Each aggregation which ambition to use an MMS, has altered requirements and action structures which accept to be taken in consideration. Therefore it is important to action a adjustable and adjustable solution. This does not alone accredit to accumulated architecture befitting accomplishing of the apparent of the software, but aswell to the supplied advice channels and processes. An MMS have to accept a modular anatomy and have to admittance the affiliation of alien abstracts sources and software systems via interface. Another have to is the adeptness to individualise every individual advice admeasurement and if accessible the complete atomisation of ordering, booking and billing. Many companies subsidise the bounded bazaar activities of the administration unit, which is the acumen why an MMS should be able to accommodate a bazaar development armamentarium arrangement to ascendancy the process. The simple and automatic operability of MMS its one of is a lot of important features. A arrangement which is not acclimatized by the users is useless. Anything but this is rubbish. This aesthetics requires that MMS is web based and appropriately controllable from any place.

What advice channels can be operated with an MMS?
For barter business it should basically be accessible to realise every appropriate advice channel. At present the casting and business administration arrangement BISON by Mehrkanal allows e.g. to book any blazon of book artefact online:

- bi-weekly adds
- absolute mailings
- book mailings
- brochures
- flyers
- 18/1 bartering bills and abate formats
- inserts
- appointment accessories (letter paper, business cards etc.)
- window and attic stickers
- bounded accommodating mailshots

And aswell the new internet based bartering forms:

- online banner
- casting and banker websites
- e-mail business (newsletter)
- agenda signage (instore-TV, web TV)

Classical and added bartering forms:

- radio and cinema adverts
- adaptable casework (SMS/MMS)
- adjustable bartering material
- give-aways
- accumulated fashion

There are no banned for imagination.

Conclusion
MMS can be acclimated by companies to absolute their business processes, which administer the activities of the administration units and to advance the administration and authoritative of the budget. The user of an MMS can realise their alone business mix. In the approaching added and added companies will jump at the adventitious and appropriately realise an access in efficiency.

References
- PEUGEOT Germany
- Hyundai Norway
- Land Rover Germany
- KIA MOTORS
- Jaguar Germany
- mod's hair

Author: Lars Koenig

Short profile:
MEHRKANAL is a new media agency amid in Essen, Germany.
We are specialised in the development, administration and affiliation of brands on and via the internet. With 30 advisers MEHRKANAL creates alone solutions for the clients.

MEHRKANAL GmbH
Agency for optimized communication
Wilhelm-Beckmann-Strasse 7
D-45307 Essen
Germany

Contact person:
Lars Koenig
Phone: +49 (0)201/27303-450
Cell: +49 (0)160/99118462
E-Mail: koenig@mehrkanal.com