MEDIA-TECH Association Replicators Committee - IFA 2009 Replicators Committee of European Optical Disc Producers Proposes Improved Blu-ray Disc Promotion

Berlin, September 4, 2009: Within the MEDIA-TECH Association the Replicators Committee of optical disc producers was founded in May. The associates of this accumulation met for the additional time in Berlin to altercate goals and problems and to appear up with solutions.

The primary ambition of the board is to advance the interests of the Blu-ray Disc producers. Amongst others, ambiguous licensing issues and top added costs are currently distorting competition. Another actual important aspect of the bazaar is the actual top allotment and the sales action of Sony DADC in agreement of the Blu-ray Disc production. According to advice provided by industries arch bazaar analysis institutes, Sony DADC’s all-around bazaar allotment amounts to 94-95 %.This quasi-monopoly threatens the absolute market, the absolute disc producers and even the Blu-ray architecture itself.

Many absolute producers in Europe accept invested in Blu-Ray technology and feel trapped. The acumen is that the Japanese media accumulation is a licensor and a replicator/competitor at the aforementioned time. The optical disc industry apply about 30,000 humans in Europe, and up to 10.000 in Germany alone. Today’s bazaar bearings is aggressive these jobs.

The Replicators Committee advance the following:

•To accent the business activities, admit all-encompassing advice and addition campaigns for Blu-ray in Europe, and the US. Many consumers are still blind of the aberration amid the acceptable DVD and the new Blu-ray.

•For the absolute agreeable holders the assembly of Blu-ray Discs should be simplified and absolute barriers reduced.

•Additional costs such as binding AACS archetype aegis fees and aswell the Blu-ray licensing fees should be bargain further. The buyer of the agreeable (e.g. movies) should be able to adjudge apart to use the AACS archetype aegis affairs or not.

•Improved bazaar accuracy and assortment in disc assembly as able-bodied as fair opportunities in agreement of competition.

However, in the concurrently the replicators abridgement the backbone and aswell the money to artlessly delay for turnaround in this direction. They are discussing to alarm the watchdogs’ absorption to their dilemma.

Further information: The “Replicators Committee” is a console of the MEDIA-TECH Association. It was accustomed in bounce 2009 and aims to act as a adumbrative for the industry, to advance discussions aural the arrangement and to acquaint about capacity such as archetype aegis as able-bodied as bazaar impediments. One of the predominant, accepted issues is the abridgement of a authorization acceding for the use of the Blu-ray technology.

Amongst the founding associates of the “Replicators Committee” are key absolute companies with assembly accessories in Europe.

MEDIA-TECH Association Press Contact:
Bernhard Krause, MetaCom Corporate Communications
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Email:bernhard.krause@go-metacom.de

MEDIA-TECH Association, P.O. Box 771507
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e-mail: bekus(at)media-tech.net