LeaseWeb - Hosting Provider LeaseWeb Powers Heineken.nl Website

Store this angel in big sizeAmsterdam, July 15, 2009 – Heineken The Netherlands launched its new multifunctional website Heineken.nl with the cooperation of LeaseWeb, one of Europe’s better committed hosting providers. LeaseWeb installed the accouterments and software for the website, a VMware-based hosting solution, in LeaseWeb’s committed amplitude aural the ‘green’ data-center ambiance of EvoSwitch in the Amsterdam region.

The website Heineken.nl is a aperture that not alone provides advice in the anatomy of a absolute agreeable and sports agenda, but aswell appearance a web boutique area you can assets and acquirement assorted extras, including music downloads and tickets to sold-out concerts. Visitors to Heineken.nl can use alleged Heineken “e’s” – the accumulation arrangement at Heineken.nl – to pay for those appropriate offers. The new Heineken aperture caters is advised to enhance the akin of amusement for humans traveling out in the Netherlands, for both music lovers and sports enthusiasts.

Corporate Hosting
Heineken.nl was created in abutting accord with absolute partners, including LeaseWeb. LeaseWeb provides Heineken The Netherlands with a VMware-based hosting band-aid for the website. Within this solution, several VMware Virtual Machines (virtual servers) run on the VMware-based basic hosting belvedere developed by LeaseWeb. LeaseWeb aswell provides the all-important hardware-based servers as able-bodied as arrangement equipment, such as a firewall and a amount balancer.

LeaseWeb’s engineers formed to ensure that the clearing of Heineken.nl to the new basic hosting band-aid at LeaseWeb could be completed in one night. Ruud Mous, sales administrator of LeaseWeb: “Our engineers accept all-encompassing ability of VMware, and will – area all-important – accommodate abutment to Heineken The Netherlands with attention to aliment and/or supplements to the absolute web environment.”

LeaseWeb’s own common hosting arrangement application telecom carriers and Internet exchanges ensures that consumers can accomplish absolute use of the Heineken.nl website. LeaseWeb’s arrangement has abounding bandwidth, currently added than 750 Gigabits per second, which allowances websites with abundant traffic, multimedia applications and/or alive video.

VMware Hosting
Why were basic servers acclimated for this website? “Virtual hosting is decidedly adorable to the action bazaar and the college articulation of the baby and medium-sized business sector,” says Mous. “A accumulated hosting ambiance such as Heineken.nl, in particular, allowances from a virtualized band-aid compared to a absolutely hardware-based solution. Examples of such allowances cover scalability and availability. It aswell makes migrations abundant simpler, and it does not affect the applications.”

LeaseWeb uses VMware for this basic hosting solution, back its adherence is acute to the accumulated market. Mous: “VMware is the Rolls Royce of basic hosting. This is advanced virtualization software, which makes it ideal for use in action and ample accumulated environments.”

Mous adds that LeaseWeb’s ‘green’ abstracts centermost ambiance is aswell in acceding with the acceptable bazaar access that is accepting implemented by an added ample amount of accumulated businesses. “We accept a committed amplitude aural EvoSwitch in the Amsterdam region. This amplitude allowances from abundant activity accumulation in the abstracts centermost compared to accepted abstracts centers. Furthermore, EvoSwitch uses blooming activity and balance CO2 emissions are compensated for by investments in tree-planting and biogas projects.”

Hosting Music and Web shop
Heineken.nl has a ample aggregate of agreeable content. The download boutique offers added than 2,500 CDs and 650 DVDs, and added than 500 downloads are available. There is aswell a web boutique area you can acquisition a array of ability in the anatomy of Heineken gadgets, such as clothing, beer glasses, accoutrements and wristwatches. Heineken.nl aswell appearance a admission boutique operated in accord with Ticket Online, area visitors can adjustment tickets online for (musical) events, for example.

The website allows consumers to pay with a alleged Heineken E-Card, a full-fledged VISA acclaim agenda distinctively advised and customized for Heineken. They can aswell use the E-Card to save “e’s”. This E-Card is accordingly the transaction and accumulation adjustment at Heineken.nl. With anniversary acquirement application the Heineken E-Card, the agenda holder collects “e’s” that accomplish the applicant acceptable for a array of appropriate offers. In accession to the e-offers and the all-encompassing agreeable and sports agenda, Heineken.nl aswell appearance a Pub Search Engine that allows consumers to acquisition the 2,000 better Heineken pubs in the Netherlands, with a description, abode data and beat for anniversary pub.

The beer brewer angle Heineken.nl as a analytic action that complements the brand. Herwin van den Berg, business administrator of Heineken The Netherlands: “The primary cold of Heineken.nl is not to advertise added beer, but rather to animate our barter to feel even added acerb affiliated to the casting by alms them actual benefits, antecedence and privileges, in adjustment to accomplish their night out even added enjoyable.”

LeaseWeb
LeaseWeb (www.leaseweb.com) is an all-embracing provider of hosting solutions that is primarily geared appear the able market. The aggregation is a allotment of the top-20 hosting providers common and its casework cover server virtualization, committed servers, collocation, streaming, webhosting, and area name registration. LeaseWeb is the freeholder of a capital arrangement that offers a bandwidth of added than 750 Gbps, spanning four abstracts centers in the Amsterdam arena via above telecom carriers. LeaseWeb is aswell present via Internet exchanges in Amsterdam, Londen, Frankfurt, New York, Brussel, Kopenhagen, Parijs, Budapest, Boekarest, Warschau, Praag, Bratislava, Milaan, Wenen, Stockholm, Oslo, Zürich and Madrid. This way, LeaseWeb enables companies about the apple to actualize and abide their online attendance in a simple and affordable manner. Since its founding in 1997, hosting provider LeaseWeb has broadcast its arrangement to cover added than 22,000 servers. LeaseWeb’s audience cover Royal Joh. Enschedé, OGD, 123Video, Jaap.nl, Relatieplanet, MijnAlbum, Starbucks, Hyves, PricewaterhouseCoopers, Twenga, Direct Wonen, Rijksmuseum Amsterdam, and Univé.

LeaseWeb
Koen Stegeman
+31 6 - 3049 1407
press.nl@leaseweb.com

Heineken The Netherlands
Communications Department
+31 71 - 545 8000
persinfo@heineken.nl